Social Media Specialist - Real Estate

Marketing - Job Description

Social Media Specialist - Real Estate

Are you a social media guru, do you love to make connections, are you a creative thinker, do you know what it takes to grow an online community? As Boise’s most trusted brand in real estate, we lead our industry with precision and expertise. Our goal as a company is to provide exceptional client service and world-class marketing. We are looking for a stellar content producer & social media specialist to manage our social media accounts and digital campaigns by implementing strategies and tactics that grow our followers, engage and retain them, and help convert them into leads, customers, and core advocates of our company. You should have command of best practices and trends in social media marketing, enjoy being creative, and understand how to build and convert a digital audience. The ideal candidate will thrive in a fast-paced and fluid environment. This role requires a high level of creativity, attention to detail, department and team collaboration and great people skills.

Responsibilities:

• Build and manage the company’s social media profiles and presence, including Facebook, Twitter, Instagram, TikTok and additional channels that may be deemed relevant
• Consistently create purposeful and shareable content for specific networks to spread both our brand messaging and relevant messaging to our audiences
• Collaborate with designers, sales professionals, and external influencers and industry experts to produce relevant content that meets the needs of our audience
• Monitor and engage in relevant social discussions about our company, competitors, and/or industry, both from existing leads and customers as well as from brand new audiences
• Run regular social promotions and campaigns and track their success
• Drive consistent, relevant traffic and leads from our social network presence
• Explore new ways to engage and identify new social networks to reach our target audience
• Track, measure, and analyze marketing performance in a weekly report
• Assist Marketing Team with direct marketing efforts on our listings:
• Write engaging and informative descriptions of properties
• Photo editing
• Creation of property collateral, websites, and paid advertising
• Other duties as assigned

Essential Qualifications:

• Past experience producing content for the web specifically, as well as channel-specific knowledge (social media, website/blog, etc)
• Past experience building audiences either online or offline
• A dual-minded approach: You’re highly creative and an excellent writer but can also be process-driven, think scale, and rely on data to make decisions
• Proficiency with Adobe Creative Suite (particularly Photoshop and InDesign).
• Excellent writing skills
• Ability to learn and adhere to brand standards and marketing practices
• Good people skills and a desire to provide excellent client service
• Ability to work well and quickly under pressure both individually and as a part of a team
• Excellent project management skills to consistently meet deadlines
• Positive, friendly and supportive attitude
• Highly motivated, self-directed and data driven

Other Requirements:

• Proficient in Adobe Creative Cloud programs (Photoshop and InDesign preferred)
• Strong functional knowledge of social media principles, practices, and the desire to apply that knowledge in a professional environment
• Responsibilities may change from time to time - LBRE reserves the right to add or delete duties and responsibilities at the discretion of LBRE and its executives
• This job description is intended to describe the general level of work being performed and is not intended to be all-inclusive

Required education:

• Bachelor's degree
• Degree in Marketing, business or a creative field preferred

Required experience:

• Marketing Business Experience: 1 year or equivalent schooling experience
• Social Media Experience: 3+ years with a professional/business account

Job Type: Full Time

In order to finalize this application, please complete a quick 8 minute survey. Copy and paste the following link in your browser to complete.

https://surveys.cultureindex.com/s/q7kZzN0SOR/64971

Job Type: Full-time

Pay: From $45,000.00 per year

Benefits:

• Dental insurance
• Health insurance
• Paid time off
• Retirement plan
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday

Education:

• Bachelor's (Required)

Experience:

• Marketing: 1 year (Preferred)
• Social Media Management: 1 year (Preferred)

Ability to Relocate:

• Boise, ID: Relocate before starting work (Required)

Work Location: In person