Social Media/Marketing Coordinator

Etalon is a privately held Silicon Valley biotechnology company that has developed a revolutionary veterinary genetic profiling service. Primarily about the preclinical and agricultural markets, the initial focus of Etalon’s service is on the horse as a model species and has recently undergone expansion to include a canine focus. We are seeking a dynamic, creative, and highly organized Social Media/Marketing Coordinator to join our growing team. This full-time position offers significant potential for growth for the right individual.

Why Join Us?

At Etalon and AlphaDog DNA, you’ll be part of a passionate team committed to innovation in animal genetics. This is an exciting opportunity to grow your career in marketing while contributing to a cutting-edge field. If you’re a creative thinker with a love for animals and an eye for engaging content, we want to hear from you!

Key Responsibilities:

• Assist in the creation of digital and print materials, including social media graphics/videos, banners, brochures, and presentations.
• Strategize, post, and monitor content on the company’s social media platforms to drive engagement, build community, and enhance online presence.
• Collaborate with the sales and marketing teams to align visual content with brand objectives.
• Monitor comments and messages on social platforms.
• Identify and research potential influencers in equine and canine markets, assessing their alignment with our brand values.
• Support the project manager in marketing campaigns, including email marketing, product launches, and evergreen content initiatives.
• Analyze and report on social media and campaign performance to inform future strategies and optimize engagement.

• Bachelor’s degree in Communications, Graphic Design, Marketing, or a related field (or equivalent experience).
• Minimum of 1 year of experience in social media/marketing coordination, with a strong portfolio of work showcasing success across multiple platforms (e.g., Facebook, Instagram, TikTok, LinkedIn, YouTube).
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator), Canva, and social media management tools.
• Excellent organizational and multitasking skills, with the ability to meet deadlines.
• Self-starter who thrives in a collaborative team setting but can also work independently with minimal supervision.

Highly Preferred:

• Familiarity in equine and/or canine markets and industries.
• Basic understanding of genetic testing and its applications in animal care and breeding.
• Knowledge of tools like Figma, Strapi, Shopify, and Hubspot