General Motors
Social Strategy Lead, Gm Brands Manager
LOCATION
Remote but requires reporting to Warren, MI, at least three times a week, with potential for relocation benefits.
QUALIFICATIONS
7-10+ years of experience in Social Media, Brand Engagement, or Consumer Communications Strategy; Bachelor's degree in Business, Marketing, or related field; strong understanding of the social media landscape; proven experience in team leadership and strategic alignment with business objectives.
RESPONSIBILITIES
Lead development and execution of social strategies across multiple platforms, oversee always-on and tentpole social campaigns, guide insights-driven briefings, manage content calendars, foster team collaboration and expertise, monitor industry trends, build community engagement, and track performance metrics.
INDUSTRY
Automotive
SHORT DESCRIPTION
General Motors is looking for a Cross-Brand Social Strategy Manager to lead social media strategies for key brands, enhancing engagement and customer loyalty through innovative initiatives across platforms like Instagram, TikTok, and YouTube.
Job Description
This role is based remotely but if you live within a 50-mile radius of Warren, MI , you are expected to report to that location three times a week, at minimum. This job may be eligible for relocation benefits.
General Motors is seeking an experienced Cross-Brand Social Strategy Manager to lead social media strategy across our key brands: Buick, Cadillac, Chevy, GMC, OnStar, and more. In this pivotal role, you’ll develop and execute social strategies, guide a team of experts, and ensure social-first initiatives drive brand engagement and customer loyalty across key social platforms like Instagram, TikTok, and YouTube.
The ideal candidate has a proven track record of creating successful social media campaigns in-house, integrating social strategies into broader marketing goals, and using data-driven insights to shape brand positioning and relevance . If you’re passionate about social media and ready to make a significant impact, we encourage you to apply.
What you’ll do (key r esponsibilities ):
Lead Social Strategy Development: Develop and execute social strategies for GM’s vehicle and service brands. Prioritize platforms and key messaging, delivering social-first c reative, campaigns, and community engagement strategies to enhance share of voice (SOV) and relevance with diverse customer segments.
Execute Always-On and Tentpole Social C ampaigns : Implement social strategies to elevate brand presence and engagement across priority channels (Instagram, TikTok, YouTube, etc.), ensuring content reflects both brand and cultural relevance to drive measurable business impact.
Lead Insights-Driven Briefing : Collaborate with brand and agency teams to create consumer and social behavior-based briefs for seasonal and quarterly initiatives, ensuring strategies are informed by cultural, social, and platform trends.
Deliver Cultural & Platform First Approach : Build a framework that aligns content with consumer cultural moments and brand and platform priorities. Manage content calend ars for timely and impactful delivery of social initiatives.
Team Leadership & Development: Lead, coach, and mentor a team of experts to execute successful social campaigns. Foster a collaborative environment and develop team members' social media expertise across paid, owned, and earned media.
Competitive & Industry Monitoring: Stay ahead of trends and best practices in social media and digital landscapes. Refine brand positioning based on market insights, competitor analysis, and emerging trends.
Build Community Engagement & Advocacy: Partner with the Influencer Marketing team to develop strategies for earned media, user-generated content (UGC), and creator syndication to enhance brand advocacy and foster authentic social communities.
Monitor Performance & Metrics: Collaborate with Marketing Intelligence teams to track and report on KPIs, including reach, engagement, and brand health metrics, evaluating the impact of social media initiatives on broader marketing and business goals.
Operational Excellence: Ensure consistency in methodologies, workflows, and best practices across brands. Streamline processes to enhance efficiency and speed to market.
Additional Job Description
Your Skills & Abilities (Required Qualifications):
7 -10+ years in Social Media , Brand Engagement, or Consumer Communications Strategy & Execution.
Bachelor’s degree in Business , Marketing, or a related field.
Deep understanding of the social media landscape, platforms, and industry trends.
Ability to articulate a strong POV and defend it with data-driven insights.
Skill in aligning social media plans with business objectives and core priorities.
Strong ability to convey strategies and plans clearly.
Proven experience leading teams and driving collaborative success.
Familiarity with social-first and brand engagement agencies, partners / platforms and tools.
Highly organized with the ability to juggle multiple priorities.
Excellent communication, coordination, and analytical skills, with the ability to juggle multiple projects.
High proficiency in PowerPoint and Excel.
This job may be eligible for relocation benefits.
travel (15%+)
Compensation:
- The expec ted base compensation for this role is: ( $117K-$184K ). Actual base compensation within the identified range will vary based on factors relevant to the position.
- Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance.
- Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.
PLEASE ONLY APPLY IF YOU DO NOT NEED SPONSORSHIP TO WORK IN THE UNITED STATES NOW OR IN THE FUTURE. WE ARE UNABLE TO CONSIDER CANDIDATES WHO REQUIRE SPONSORSHIP.
#LI-MO1
About GM
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
Why Join Us
We aspire to be the most inclusive company in the world. We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals, dependent on role needs. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.
Benefits Overview
- Paid time off including vacation days, holidays, and parental leave for mothers, fathers and adoptive parents;
- Healthcare (including a triple tax advantaged health savings account and wellness incentive), dental, vision and life insurance plans to cover you and your family;
- Company and matching contributions to 401K savings plan to help you save for retirement;
- Global recognition program for peers and leaders to recognize and be recognized for results and behaviors that reflect our company values;
- Tuition assistance and student loan refinancing;
- Discount on GM vehicles for you, your family and friends.
Diversity Information
General Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities. GM is proud to be an equal opportunity employer.
We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities.
Equal Employment Opportunity Statements
GM is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. GM is committed to providing a work environment free from unlawful discrimination and advancing equal employment opportunities for all qualified individuals. As part of this commitment, all practices and decisions relating to terms and conditions of employment, including, but not limited to, recruiting, hiring, training, promotion, discipline, compensation, benefits, and termination of employment are made without regard to an indivi d ual's protected characteristics. For purposes of this policy, “protected characteristics" include an individual's actual or perceived race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth, lactation and related medical conditions), gender identity or gender expression, sexual orientation, weight, height, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state or local laws and ordinances. If you need a reasonable accommodation to assist with your job search or application for employment, email us at Careers.Accommodations@GM.com or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.
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