Social Media & Content Creation Internship

Position Overview:
As a Social Media & Content Creation Intern, you will play a critical role in shaping the narrative of Tourch Ride, focusing on the strategic dissemination of information to effectively communicate our unique value proposition. This involves creating and sharing innovative content across digital platforms that showcases our driver-first model, emphasizes ethical practices, and elevates our brand within the Houston community, particularly among University of Houston students and young professionals.

Through your content, you will serve as the voice that conveys Tourch Ride’s mission of transforming the rideshare industry. The ideal candidate will bring a sophisticated understanding of social media trends, multimedia storytelling, and audience engagement. You will focus on ensuring that our message is not only communicated but resonates with and educates our target audience, inspiring both drivers and riders to join the movement.

Key Responsibilities:

Strategic Dissemination of Information:

• Develop and implement a cohesive content strategy that effectively disseminates Tourch Ride’s core messages, including our driver-centric model, lower fares, and surge-free pricing across all social media platforms.
• Craft sophisticated and insight-driven narratives that emphasize the ethical foundation of our company and resonate with our audience’s values.
• Engage in content creation that highlights the impact of Tourch Ride on the lives of our drivers and passengers, delivering stories that are both compelling and informative.

Content Creation & Storytelling:

• Conceptualize, produce, and edit multimedia content—from short videos and mini-documentaries to graphics and written pieces—that convey Tourch Ride’s unique offerings and innovative approach.
• Create thoughtful and intuitive storytelling through visual and written formats that educate and engage, ensuring the content captures the attention of our target audience and fosters deeper brand loyalty.
• Lead the creation of driver and rider profiles, spotlighting the human aspect of Tourch Ride and how it empowers drivers to earn fairly and riders to benefit from affordable rides.

Community Engagement & Audience Interaction:

• Build and grow our social media presence by interacting with our audience across platforms, strategically sharing information that drives app downloads, encourages engagement, and builds community loyalty.
• Serve as a brand ambassador for Tourch Ride, particularly focusing on the University of Houston student body, promoting the app, and sharing its benefits to this highly valuable demographic.

Viral Campaign Development:

• Assist in the conceptualization and execution of viral marketing campaigns, leveraging trends, challenges, and influencer collaborations to maximize the spread of our message.
• Develop creative concepts for high-impact social media campaigns that align with the cultural and social pulse of Houston, elevating Tourch Ride as the leading alternative to Uber and Lyft.

Metrics & Analytics:

• Track and analyze the performance of content to refine strategies, ensuring the dissemination of information is effective and driving desired outcomes such as increased downloads, follower engagement, and user-generated content.
• Utilize data-driven insights to enhance the quality and reach of your work, ensuring each post or campaign is optimized to generate the maximum impact.

Learning Outcomes:

• Gain hands-on experience in strategic communication, mastering the art of disseminating information in a way that educates, engages, and inspires action.
• Develop skills in viral content creation, learning how to create compelling narratives that resonate across social media platforms and drive real-world business results.
• Build expertise in content strategy and execution, honing the ability to turn ideas into high-quality media that influences audience perception and behavior.
• Acquire advanced knowledge in metrics-based content performance, learning how to adjust strategies based on audience engagement, views, and app downloads.
• Contribute to a socially conscious brand that is leading the future of ethical business practices in the rideshare industry.

Qualifications:

• Currently enrolled in or recently graduated from a Media Production, Communications, Marketing, or related program (preferably from the University of Houston).
• Strong understanding of social media platforms (Instagram, TikTok, YouTube, Twitter) and the ability to leverage trends to disseminate information effectively.
• Creative storytelling skills with the ability to craft engaging, strategic content in a variety of formats (videos, graphics, blogs).
• Proficiency in using content creation tools (e.g., Adobe Premiere, Canva, Photoshop) to create high-quality multimedia content.
• Passionate about ethical business models, social impact, and innovative solutions in the rideshare industry.
• Excellent communication skills and a strong sense of narrative to build brand trust and engagement.

Compensation & Benefits:

• Hourly wage or stipend depending on the length of the internship.
• Bonuses tied to content performance (engagement, views, app downloads, and viral success).
• Flexible schedule and remote work options, with opportunities for on-site experiences in Houston.
• Professional development opportunities, including mentorship, portfolio-building, and hands-on experience with a disruptive, innovative brand.
• Networking opportunities with key influencers, industry leaders, and media experts within the Houston area.

How to Apply:
Submit your resume, portfolio, and a cover letter detailing how your skills in content creation and storytelling can help Tourch Ride share its innovative approach. Include examples of previous social media content or campaigns that demonstrate your ability to communicate effectively and inspire engagement. Apply to sarai@tourchride.com.

Job Type: Internship

Work Location: In person