Social Media Marketing Strategy Intern, Spring 2025

About the Role & Program

Disney Consumer Products (DCP) brings the magic of Disney’s beloved stories, franchises, and characters to families and fans around the world. From toys to apparel, books to games, our global marketing organization has a profound impact on The Walt Disney Company and the global markets in which we operate. With a portfolio of renowned franchises including Disney, Pixar, Marvel, 20th Century Fox, National Geographic, and Star Wars, we are a worldwide industry and category leader delivering innovative products that entertain and inspire!

If selected for this role, you will report to the Manager, Social Media Marketing Strategy. The approximate dates of this internship are January 2025 - June 2025

What You Will Do

Are you a content creator? Are you someone who spends most of their time scrolling, capturing, and editing content? Do you have a passion to learn how to do this professionally? As a Social Media Marketing Strategy Intern with Disney’s Consumer Products Marketing Team, you will produce innovative and conceptual social media ideas to support Disney’s consumer products business. You will participate in ideation sessions with the marketing teams. You will have the opportunity to show your creative thinking skills and social media savvy while working across a range of social platforms. You will get the chance to show off your creative skills, assembling content for our socials firsthand!

On any given day you might:

• Ideate content concepts for Disney products on social platforms and analyze performance
• Capture and edit content, producing multiple deliverables weekly
• Build a community for social platform handles, engaging with content and connecting with followers and provide generational knowledge into Gen Z trends and way of thinking
• Be an active participant and work with the team to develop social media plans/calendars
• Work to develop influencer lists for gifting opportunities tied to our products

Required Qualifications & Skills

• Actively engaged on a wide array of social media platforms with knowledge of content formats, functionality, and the latest trends
• Experience in content creation
• Ability to improve social content formats creatively
• Partnership and relationship skills
• Experience with TikTok as a user and creator
• Creatively minded with the ability to inspire creative teams

Preferred Qualifications

• Experience and proficiency with Adobe Creative Cloud: Photoshop & Illustrator
• Previous experience with social marketing entertainment brands or experiences
• Previous work experience in marketing strategy, consumer packaged goods, advertising agency, and/or brand management

Education

• Be enrolled in a college/university taking at least one class in the semester/quarter (spring/fall) prior to participation in the internship program OR have graduated from a college/university within the past six (6) months OR currently participating in a Disney College Program or Disney Professional Internship
• Currently enrolled junior, senior, or graduated within the past six months majoring in Marketing, Communications, PR, Design, or related field

Eligibility Requirements & Program Information

Candidates for this opportunity MUST meet all of the below requirements:

• At least 18 years of age
• Possess unrestricted work authorization
• May not have completed one year of continual employment on a Disney internship or Program

How to Apply

• IMPORTANT: This application process requires an electronic online portfolio or link to a social platform. The URL link to this portfolio should be on your resume, and any portfolio passwords should be included.

Additional Information

• Must be in compliance with The Disney Look appearance guidelines while at work
• The approximate dates of this internship are January 2025 - June 2025
• Ability to work full-time hours (approximately 40 hours per week) Monday - Friday, for the duration of the internship with possible evenings and weekends if necessary
• Being able to provide own housing and reliable transportation to/from work is required
• Limited housing opportunities may be available for Florida-based Disney Interns through American Campus Communities, for more information click here
• Strong candidates may be invited to complete a phone interview. We highly encourage applicants to print a copy of this role description for reference if they are selected to move forward in the interview process. This information will not be accessible once the posting is closed.