Solutions Marketing Manager

Full Time • Remote, Remote, United States of America

81,522 - 103,225 (Yearly) Added 19 hours, 49 minutes ago

Summary

LOCATION

100% Remote

QUALIFICATIONS

4+ years of experience in demand generation, B2B marketing, or solutions marketing; proven ability to collaborate with cross-functional teams; proficient analytical skills; strong background in demand generation and experience developing high-impact marketing campaigns across multiple channels.

RESPONSIBILITIES

Develop and lead marketing plans for TVAD and Commerce solutions; collaborate with various teams to ensure alignment with business goals; execute targeted campaigns; manage development of marketing collateral; analyze marketing efforts for insights; maintain knowledge of industry trends.

INDUSTRY

Performance Marketing

SHORT DESCRIPTION

Lead marketing initiatives to drive demand for Tinuiti's TVAD and Commerce solutions, focusing on innovative campaigns that elevate brand awareness and support sales enablement.

Who we are:

Tinuiti is the largest independent performance marketing firm across Streaming TV, Google, Meta, and Amazon, with almost $4 billion in digital media under management and over 1,200 employees. With industry-leading expertise in search, social, Amazon and marketplaces, addressable TV, mobile apps, Influencer, Lifecycle, and more, Tinuiti understands that success requires both strategy and channel expertise. Our goal when we come to work every day is simple - to grow happiness. For our clients, their customers, our people and our partners. Growing happiness guides everything we do and our core values - Unleash Greatness, Never Stop Learning, Ignite Your Passion, Thankful Living, and Inspire Innovation & Change - inspire us to maintain a culture where our people take pride in their work and have fun doing it.

We support 100% remote work for this role!

We’d love to hear from you if:

Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you qualify, but don't necessarily meet every single point on the job description, please still get in touch.

What You’ll Be Doing:

Develop and lead marketing plans focused on driving lead generation and demand for Tinuiti’s TV, Audio & Display (TVAD) and Commerce/Retail Media solutions, with a heavy focus on differentiation in the market.
Collaborate with various teams such as innovation and growth, product marketing, integrated marketing, content marketing, and sales. Ensure our marketing efforts for solutions align with our business goals and overall market strategy.
Lead the execution of targeted campaigns to elevate awareness and drive growth for TVAD and Commerce solutions through a variety of channels, including email, social, and industry events.
Manage the development of high-impact collateral, such as case studies, sales sheets and thought leadership that highlights the value of Tinuiti’s solutions and supports sales enablement.
Analyze marketing efforts, providing insights and recommendations to improve engagement, lead generation, and conversion rates
Maintain a deep knowledge of key industry trends in TVAD and Commerce to ensure messaging remains competitive and relevant.

We’d love to hear from you if:

Requirements:

4+ years of experience in demand generation, B2B marketing, or solutions marketing.
Proven ability to collaborate with cross-functional teams including sales, product, and marketing.
Proficient analytical skills and experience with campaign performance tracking and optimization.
You have a strong background in demand generation and experience developing and launching high-impact marketing campaigns across multiple channels, especially in Streaming or Commerce industries.
You’re skilled at working cross-functionally to align teams and execute campaigns that support broader business goals.
You’re data-driven, focused on tracking campaign performance and optimizing strategies based on key insights.
You’re creative, adaptable, and able to thrive in a dynamic environment with exemplary project management skills.

FLSA Classification: Exempt

The annual base salary range for this role’s listed level is currently $85,000-$1-0,000 plus performance bonus of 8%. Grade level and salary ranges are determined through interviews and a review of education, experience, knowledge, skills, abilities of the applicant, equity with other team members, and alignment with market data. We will provide more information on our benefits and equity upon requests. Sales roles are also eligible for incentive pay targeted up to or over 100% of the offered base salary (no cap). Disclosure as required by the Colorado Equal Pay for > Equal Work Act, C.R.S. § 8-5-101 et seq.

FLSA Classification: Exempt

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Benefits:

Unlimited PTO: At Tinuiti, we believe you deserve time to rest and enjoy life unplugged from your devices. When you take time for yourselves, you’re able to bring your best self to work. That’s why we prioritize flexibility, a fully remote environment, and offer unlimited paid time off.

Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts

Retirement: Match up to 4% of your contributions at 100% with immediate vesting

Perks and Wellness: Fringe, Forma, Thankful giving, Equity

Learning and Development: Mentor program and more

Disclaimer: This description has been designed to indicate the general nature and level of work performed by employees within this position. The actual duties, responsibilities, and qualifications may vary based on assignment or group. Tinuiti is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, sexual orientation, gender identity or expression, religion, national origin, marital status, age, disability, veteran status, genetic information, or any other protected status.

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