Specialist, Content Marketing

Job Summary

The Content Marketing Specialist will be responsible for creating and managing engaging content across various platforms to enhance brand visibility and drive customer engagement. This role focuses on landing page creation, multimedia content production, marketing collateral development, brand management, and product merchandising. The ideal candidate will have a strong creative background, excellent communication skills, and a keen eye for detail.

Primary Responsibilities

Web and Landing Page Creation:

Design and develop high-converting landing pages that align with marketing campaigns and business objectives.

Collaborate with the digital marketing team to optimize landing pages for SEO and user experience.

Photo and Video Creation:

Produce high-quality photo and video content for use across digital platforms, including social media, website, and email marketing.

Edit and enhance visual content to ensure it meets brand guidelines and resonates with target audiences.

Marketing Collateral Creation

Create and maintain a range of marketing collateral, including brochures, whitepapers, cut sheets, and catalogs.

Work with subject matter experts to gather information and present it in a compelling and visually appealing manner.

Brand Management:

Design and produce business cards, stickers, signage, and other promotional materials that align with the companys branding.

Ensure all materials are consistent with the overall brand strategy and identity.

Assist in managing and promoting the companys brand identity, ensuring consistency across all marketing materials and channels.

Monitor brand perception and provide recommendations for brand enhancement.

Product Merchandising:

Develop and implement effective product merchandising strategies to optimize product presentation and drive sales.

Collaborate with sales and product teams to ensure marketing materials effectively showcase product features and benefits.

Other Requirements

3+ years of experience in content marketing, graphic design, or a related field.

Bachelors degree in marketing, graphic design, or a related discipline preferred.

Strong portfolio demonstrating expertise in content creation, including landing pages, photography, video, and web design.

Proficient in design software (e.g., Adobe Creative Suite) and content management systems (CMS).

Excellent written and verbal communication skills, with a strong attention to detail.

Familiarity with SEO best practices and digital marketing strategies.

Experience in video production, photography, and editing.

Knowledge of product merchandising and retail marketing strategies.

Understanding of brand management principles and practices.

Job Type: Full-time

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday

Experience:

• Social media marketing: 1 year (Preferred)
• Writing skills: 1 year (Preferred)

Ability to Commute:

• Boise, ID 83709 (Required)

Ability to Relocate:

• Boise, ID 83709: Relocate before starting work (Required)

Work Location: Hybrid remote in Boise, ID 83709