Specialist, Marketing

The Marketing Specialist is responsible for implementing marketing strategies in support of business development objectives.

What You Will Do:

• Assists the Strategic Marketing Manager in the development and/or implementation of corporate strategic marketing and communications plans.
• Maintains awareness of the marketing initiatives, changes in business strategies, and technical capabilities of the organization.
• Participate in business development update meetings and share corporate marketing campaigns and ideas for implementation.
• Aligns portfolio of ABS products and services with market needs and drivers.
• Identifies opportunities for expansion of sector-specific marketing campaigns and channel strategies to maximize audience reach and marketing effectiveness.
• Develops and maintains close relationships with influential industry organizations and institutions to position and create opportunities for ABS.
• Stays actively informed on significant business and technical activities across the enterprise.
• Research and build awareness of competitors’ market positions, business strategies, and competitive advantages.
• Assist in developing, authorizing, and editing of marketing material and other sales enablement to content.

What You Will Need:

Education and Experience

• Typically requires a bachelor’s degree in a related discipline.
• Typically requires one (1) to three (3) years of marketing-related experience.

Knowledge, Skills, and Abilities

• Previous experience in marketing-related positions.
• Good working knowledge of MS Office applications.
• Strong interpersonal and team skills.
• Must be able to assume a high level of individual responsibility.
• Professional creativity and flexibility are essential.
• Familiarity with one or more of the marine, offshore, engineering or quality sectors is advantageous.
• Ability to develop a working knowledge of ABS Rules, Guides, statutory regulations, and related instructions, as well as the ABS Employee Safety Policy.

Reporting Relationships:

Reports to a Manager, Director, or Executive level position.