Specialist, Marketing Enablement

Full Time • Conshohocken, PA, United States of America

72,200 - 103,290 (Yearly) Added 9 hours, 20 minutes ago

Summary

LOCATION

Remote with occasional travel (up to 10% of the time)

QUALIFICATIONS

Bachelor’s degree in Marketing, Communications, Business, or a related field; 3+ years of experience in B2B or B2C marketing, preferably within the pharmaceutical/healthcare or retail industry; strong understanding of patient-centric marketing; proficiency in digital marketing tools; excellent communication and analytical skills.

RESPONSIBILITIES

Oversee vendor support tickets, respond to customer feedback, maintain dataflow in Salesforce, develop processes for Local Marketing Advisors, create training materials, collect customer insights, collaborate with internal teams, manage customization submissions, audit marketing materials, and assist in planning trade shows.

INDUSTRY

Healthcare and Pharmaceutical Marketing

SHORT DESCRIPTION

Join Cencora as a Marketing Enablement Specialist to support marketing initiatives, resolve customer inquiries, and enhance overall customer experiences within the Good Neighbor Pharmacy's digital marketing services.

Our team members are at the heart of everything we do. At Cencora, we are united in our responsibility to create healthier futures, and every person here is essential to us being able to deliver on that purpose. If you want to make a difference at the center of health, come join our innovative company and help us improve the lives of people and animals everywhere. Apply today!

Job Details

Join our team as a Marketing Enablement Specialist and be at the forefront of delivering outstanding customer experiences! In this crucial role, you will support our marketing initiatives by addressing customer inquiries and resolving issues swiftly, ensuring that every interaction enhances satisfaction throughout the customer journey with Good Neighbor Pharmacy's digital marketing services. If you're a proactive team player who thrives in a dynamic environment and is dedicated to making a positive impact, we want to hear from you!

Oversee and manage vendor support tickets from customers and field teams to complete tasks and resolve issues.
Respond to customer feedback through various channels, including vendor support tickets, inbox, or web leads.
Maintain dataflow and processes for key customer information in Salesforce that drives patient-facing marketing resources.
Perform monthly processes to ensure data continuity with our vendors.
Develop processes and implementation strategies for Local Marketing Advisors to educate and execute marketing strategies across Good Neighbor Pharmacy digital channels.
Develop trainings and support materials for the Good Neighbor Pharmacy marketing value center to improve digital marketing literacy among independent pharmacies and educate internal stakeholders.
Collect customer experience insights and feedback on the Good Neighbor Pharmacy marketing program through periodic surveys and data analysis.
Collaborate with internal teams to address customer concerns effectively and enhance overall customer experience.
Review and approve customer marketing customization submissions for use on digital marketing channels.
Manage inquiries through web contact lead form and team shared inbox as needed.
Audit digital marketing support materials to ensure that resources are accurate.
Assist with planning and executing ThoughtSpot, the Good Neighbor Pharmacy annual tradeshow, strategies and initiatives to further independent pharmacy marketing engagement.
Must be willing to travel up to 10% of the time.
Performs other duties as required.

Requirements:

Bachelor’s degree in Marketing, Communications, Business, or a related field.
3+ years of experience in B2B or B2C marketing, preferably within the pharmaceutical/healthcare or retail industry. Franchise or multi-location marketing is preferred.
Strong understanding of patient-centric marketing channels and strategies.
Excellent written and verbal communication skills, with a keen eye for detail.
Proficiency in digital marketing tools and platforms, including social media, email marketing, and analytics tools.
Strong communications and organizational skills.
Strong analytical skills and understanding of marketing data, with experience in interpreting data and creating presentation decks.
Ability to work collaboratively in a fast-paced environment and manage multiple projects and deadlines simultaneously.

What Cencora offers

We provide compensation, benefits, and resources that enable a highly inclusive culture and support our team members’ ability to live with purpose every day. In addition to traditional offerings like medical, dental, and vision care, we also provide a comprehensive suite of benefits that focus on the physical, emotional, financial, and social aspects of wellness. This encompasses support for working families, which may include backup dependent care, adoption assistance, infertility coverage, family building support, behavioral health solutions, paid parental leave, and paid caregiver leave. To encourage your personal growth, we also offer a variety of training programs, professional development resources, and opportunities to participate in mentorship programs, employee resource groups, volunteer activities, and much more. For details, visit https://www.virtualfairhub.com/cencora

Salary Range*

$72,200 - 103,290

This Salary Range reflects a National Average for this job. The actual range may vary based on your locale. Ranges in Colorado/California/Washington/New York/Hawaii/Vermont/Minnesota/Massachusetts/Illinois State-specific locations may be up to 10% lower than the minimum salary range, and 12% higher than the maximum salary range.

Equal Employment Opportunity

Cencora is committed to providing equal employment opportunity without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, age, disability, veteran status or membership in any other class protected by federal, state or local law.

The company’s continued success depends on the full and effective utilization of qualified individuals. Therefore, harassment is prohibited and all matters related to recruiting, training, compensation, benefits, promotions and transfers comply with equal opportunity principles and are non-discriminatory.

Cencora is committed to providing reasonable accommodations to individuals with disabilities during the employment process which are consistent with legal requirements. If you wish to request an accommodation while seeking employment, please call 888.692.2272 or email hrsc@cencora.com. We will make accommodation determinations on a request-by-request basis. Messages and emails regarding anything other than accommodations requests will not be returned