Specialist, Public Relations (Choosept.Com)

Title: Specialist, Public Relations (ChoosePT.com)
Department/Unit: Public Relations/Public Affairs
FLSA Status: Full-time, Exempt
Location: This position is located onsite at the APTA headquarters in Alexandria, VA

About APTA
Do you want to contribute to an organization dedicated to improving societal health? Would you like to collaborate with colleagues who are passionate about making a difference? Are you excited to work in a new state-of-the-art building designed to encourage movement, participation, and employee health?

Then you want to work for APTA!

APTA is the trusted leader for the physical therapy profession, representing more than 100,000 physical therapists, physical therapist assistants, and physical therapy students. Our approximately 150 employees support the associations mission to build a community that advances the profession of physical therapy to improve the health of society. Learn more in our Association Profile.

Located in Alexandria, Virginia, APTA has outstanding employee benefits, including flexible work schedules, generous retirement contributions, and travel subsidies for employees who choose public and active transportation.

Summary
This position will be responsible for creating, vetting and updating content on the ChoosePT.com, a consumer-facing site health information site, in addition to contributing to public relations strategies and participating in a variety of public relations activities. A member of the public relations team who implements efforts to support organizational priorities and activities within the Public Relations department. Supports unit efforts with a focus on departmental contributions to public engagement strategy for Association. Participates in and supports efforts for appointed and member volunteer groups and APTA leadership. Supports preparation of compliance requirements and documents and seeks out opportunities for continuous quality improvement in department activities. Effective champion of the Association vision, mission, and brand.

Essential Functions

• Provides support and education to members and the public on prevention, health, and wellness;
• Reviews and revises both new and existing evergreen content for APTAs consumer information website, ChoosePT.com, and collaborates with external contributors, subject matter experts, and APTA editors to ensure appropriate review of assigned symptom and condition guides;
• Communicate complex physical therapy treatment concepts and symptoms and conditions in a manner that the average consumer will understand;
• Participates with the PR team to develop resources and strategies for public awareness campaigns, such as public service announcements, key messages, and other collateral to educate consumers about physical therapy.
• Assists in managing, conducting, and reporting on research focused on understanding perceptions of physical therapy among the public and referring providers to inform consumer awareness strategies.
• Supports the Public Affairs team in the implementation of the programs, priorities, and projects in partnership with the Association and staff colleagues;
• Prepares, in consultation with the Director, data which supports and aligns with the APTA public relations strategy.

Staff Expectations

• Upholds and fosters team values
• Complies with all APTA policies and procedures
• Performs other duties as assigned to foster achievement of association priorities

Qualifications

• Licensed Physical Therapist, DPT designation
• 3+ years experience of clinical experience
• Highly motivated in educating patients/consumers about prevention, health, and wellness.
• Excellent and effective written and verbal communication skills and the ability to communicate complicated issues clearly and effectively to a broad range of stakeholders
• Must be able to describe complex physical therapy treatment concepts and symptoms and conditions to the average consumer
• Understanding of how websites and other media channels are used to support public awareness campaigns
• Knowledge of inbound content marketing is a plus
• Project management skills
• Must be highly organized and detail oriented
• Ability to work independently as well as on a team
• Must be proficient in MS Office, advanced Excel a plus; web-based applications

Travel Requirements
None

How To Apply
Please send resume and cover letter, including salary requirements, when applying.

Principals only; no agencies; no phone calls, please. Candidates selected to participate in an interview will be contacted by Human Resources.

The American Physical Therapy Association is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, ethnic or national origin, sex, pregnancy, childbirth or related medical conditions, age, marital status, sexual orientation, gender identity, disability, or military status or any other characteristic protected by law.

APTA participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. For more information, please visit e-verify.uscis.gov.

APTA is committed to a diverse and inclusive workforce and invites and welcomes applicants with diversity of experience, mindset, and skills to add value to APTA and our staff community.