Specialist, Site Content Experience Ff
LOCATION
St. Louis, MO
QUALIFICATIONS
Bachelor of Science degree in Computer Science, Information Technology, Marketing, eCommerce, or related field preferred, along with 1-3 years of relevant experience in retail/ecommerce or online marketing.
RESPONSIBILITIES
Execute digital campaigns, collaborate with cross-functional teams, analyze campaign results for site optimization, enhance digital content, provide continuous feedback, and actively participate in planning and creative processes.
INDUSTRY
Footwear and Retail
SHORT DESCRIPTION
Exciting opportunity for a Specialist, Site Content Experience at Caleres to impact brand visibility through effective digital marketing and content management.
Join our dynamic and thriving footwear company as a Specialist, Site Content Experience in St. Louis, where you'll have the opportunity to make an impact and shape the future of our renowned brands. If you have a passion for fashion and are eager to learn, this is the perfect role for you! As a member of our team, you'll be part of a company that values results, caring and learning.
What You'll Be Doing?
- Campaign execution: Assure the development and accurate execution of site banners and general market offers, ensuring that offer messaging and content are displayed to the correct audiences at the right time
- Collaborate internally: Work cross-functionally with marketing, creative, analytics and front-end development teams to oversee projects from concept to execution to analysis of results
- Analyze campaign results: Identify and make recommendations for new opportunities for site optimization
- Digital optimization: Find ways to enhance brand landing pages, category pages, gender landing pages and product detail pages
- Provide continual feedback: Give ongoing internal updates to live experiences and present as needed in meetings and recaps
- Be an active team player: Participate in planning, brainstorming and creative briefing, as needed
- Our Shoe Discounts: No matter your style, we’ve got your perfect fit covered with a 30% Associate Discount across Caleres brands
- Benefits that Start Day One: To learn more details about our total rewards including 401k, health benefits and PTO, visit yourcaleres.com
- Mental Wellness Resources: Your mental health is important to us, and we offer free, 24/7 confidential support and resources through CompPsych EAP for eligible associates
- Get Paid When You Want: Access your money as you earn it and request your earnings before payday
- Relaxed Dress Code: At Caleres, we believe that the right shoes can take you anywhere, and your authentic self is always in style. Feel free to leave your professional attire in the back of your closet!
- Bachelor of Science degree in Computer Science, Information Technology, Marketing, eCommerce, or related field preferred
- 1-3 years’ experience in retail/ecommerce, online marketing, analyst or related role preferred
- Experience in analytics/reporting suites including Omniture, CoreMetrics, and/or Google Analytics
- Experience in a CMS (content management system) such as WordPress or Squarespace
Caleres is invested in our Associates. We regularly review our pay matrices and update appropriately based on need. Starting pay is determined by several factors, including relevant skills, qualifications, and experience. The actual pay will equal or exceed the required minimum wage applicable to the job location. Please visit yourcaleres.com to review all associated benefits.
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