Caleres Inc. logo Caleres Inc.

Specialist, Site Content Experience Ff

Full Time Clayton, MO, United States of America
60,214 - 76,245 (Yearly) Added 1 day, 10 hours ago
Summary

LOCATION

St. Louis, MO

QUALIFICATIONS

Bachelor of Science degree in Computer Science, Information Technology, Marketing, eCommerce, or related field preferred, along with 1-3 years of relevant experience in retail/ecommerce or online marketing.

RESPONSIBILITIES

Execute digital campaigns, collaborate with cross-functional teams, analyze campaign results for site optimization, enhance digital content, provide continuous feedback, and actively participate in planning and creative processes.

INDUSTRY

Footwear and Retail

SHORT DESCRIPTION

Exciting opportunity for a Specialist, Site Content Experience at Caleres to impact brand visibility through effective digital marketing and content management.

Founded in 1878, Caleres, originally known as Brown Shoe Company, is a global footwear company comprised of some of the world’s most loved brands including Famous Footwear, Sam Edelman, Naturalizer, Dr. Scholl's, and Allen Edmonds and many more. Caleres' legacy includes 145+ years of craftsmanship, a passion for fit with a mission to inspire people to feel great…feet first.

Join our dynamic and thriving footwear company as a Specialist, Site Content Experience in St. Louis, where you'll have the opportunity to make an impact and shape the future of our renowned brands. If you have a passion for fashion and are eager to learn, this is the perfect role for you! As a member of our team, you'll be part of a company that values results, caring and learning.

What You'll Be Doing?

  • Campaign execution: Assure the development and accurate execution of site banners and general market offers, ensuring that offer messaging and content are displayed to the correct audiences at the right time
  • Collaborate internally: Work cross-functionally with marketing, creative, analytics and front-end development teams to oversee projects from concept to execution to analysis of results
  • Analyze campaign results: Identify and make recommendations for new opportunities for site optimization
  • Digital optimization: Find ways to enhance brand landing pages, category pages, gender landing pages and product detail pages
  • Provide continual feedback: Give ongoing internal updates to live experiences and present as needed in meetings and recaps
  • Be an active team player: Participate in planning, brainstorming and creative briefing, as needed
Perks You’ll Enjoy!

  • Our Shoe Discounts:  No matter your style, we’ve got your perfect fit covered with a 30% Associate Discount across Caleres brands
  • Benefits that Start Day One:  To learn more details about our total rewards including 401k, health benefits and PTO, visit yourcaleres.com
  • Mental Wellness Resources:  Your mental health is important to us, and we offer free, 24/7 confidential support and resources through CompPsych EAP for eligible associates
  • Get Paid When You Want: Access your money as you earn it and request your earnings before payday
  • Relaxed Dress Code:  At Caleres, we believe that the right shoes can take you anywhere, and your authentic self is always in style. Feel free to leave your professional attire in the back of your closet!
What Makes You the Perfect Fit!

  • Bachelor of Science degree in Computer Science, Information Technology, Marketing, eCommerce, or related field preferred
  • 1-3 years’ experience in retail/ecommerce, online marketing, analyst or related role preferred
  • Experience in analytics/reporting suites including Omniture, CoreMetrics, and/or Google Analytics
  • Experience in a CMS (content management system) such as WordPress or Squarespace
Caleres is an Equal Opportunity Employer by choice. We believe our company should be as diverse as the consumers we serve. We seek and engage talented individuals from all backgrounds, ethnicities, genders, lifestyles, and belief systems.

Caleres is invested in our Associates. We regularly review our pay matrices and update appropriately based on need. Starting pay is determined by several factors, including relevant skills, qualifications, and experience. The actual pay will equal or exceed the required minimum wage applicable to the job location. Please visit yourcaleres.com to review all associated benefits.

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