Specialist, Social Media

Full Time • Saint Charles, MO, United States of America

43,730 - 55,372 (Yearly) Added 1 week, 2 days ago

Summary

LOCATION

Lindenwood University, St. Charles, MO (General office setting with occasional night and weekend work)

QUALIFICATIONS

Bachelor's degree in communications, public relations, digital communications, marketing, or related field; minimum of 1 year of social media management experience; Master's degree preferred.

RESPONSIBILITIES

Develop and manage social media communication strategies, maintain brand consistency across platforms, monitor content, oversee social media campaigns, analyze performance, provide training for faculty and staff, and collaborate with internal teams on projects.

INDUSTRY

Higher Education

SHORT DESCRIPTION

The Social Media Specialist at Lindenwood University will create and oversee engaging social media campaigns to enhance communication and promote the university's strategic initiatives.

Welcome to Career Opportunities at Lindenwood University.

PLEASE READ: For all applications, please include your resume and cover letter. You may skip the “Quick Apply” page by simply clicking “Next” at the bottom of the page. When you arrive at the “Experience” page, you may upload all desired documents using the upload box labeled “Resume/CV.” This is the appropriate box to upload all documents.

Benefits of Being a Lindenwood Employee:

Upon hire, employer-paid tuition benefits for bachelor’s (employee, spouse, and dependent) and master’s degree programs (employee and spouse only).
Tuition discounts for doctoral programs (employee only).
Comprehensive benefits plan: medical, dental, vision, life insurance, disability insurance, and retirement options.
Paid holidays: MLK Jr. day, Good Friday, Memorial Day, Juneteenth, Independence Day, Labor Day, Thanksgiving break (Wednesday – Friday), and winter break (Dec. 23 – Jan. 1).
Free lunch Fridays: LU employees are eligible for a free meal on Fridays at the Evans Commons Dining Hall or Spellman Dining Hall; Chick-fil-A and Qdoba included.
Professional development opportunities through the
Lindenwood Learning Academy
.

Job Title: Specialist, Social Media

Division: Enrollment and Marketing

Evaluation Group: Staff

FLSA Status: Exempt

Reports To: Director, Content Strategy

Positions Supervised: N/A

Job Summary

In support of the University’s strategic plan, the social media specialist is responsible for providing analysis and guidance on execution of innovative content to engage audiences and ensure consistent delivery of strategic messaging. This role is accountable for creating, coordinating, executing, and overseeing social media campaigns in addition to content generation and channel monitoring. This position is a key contributor to external communications.

Essential Job Functions and Performance Indicators

The intent of this job description is to provide a representation of the types of duties and level of responsibility that will be required of positions given this title. This job description shall not be construed as a declaration of the total of the specific duties and responsibilities of any particular position. Employees may be directed to perform job-related tasks other than those specifically presented in this description.

Job Responsibilities and Execution

Develops and manages Lindenwood’s social media communication strategies in coordination with various departments and University strategic initiatives
Maintains responsibility for Lindenwood’s brand and communication across social media and digital platforms
Monitors all social media platforms for appropriate content and executes updates
Develops and maintains a comprehensive and proactive social media use policy and agreement database utilized by all employees and approved social media platform administrators
Identifies and evaluates emerging technologies and industry best practices
Brainstorms new and creative strategies for fueling social engagement and increasing reach across platforms (e.g., Facebook, Instagram, TikTok, LinkedIn, etc.)
Develops benchmarks for assessing social media campaign success; regularly analyzes, reviews, and reports on strategies
Oversees and mentors social media intern(s), providing guidance and support to enhance their skills and understanding of digital marketing strategies

Service Excellence

Supports the
mission
of the University and serves as an ambassador of the Q2 culture of service excellence
Models, supports, and holds others accountable to the
University’s values
Prioritizes service recovery in the event of negative comments or responses to align with Q2 culture of excellence

Communication, Teamwork and Collaboration

Develops training materials; provides social media coaching and training for faculty and staff
Responds to all inquiries and direct messages on behalf of the University
Oversees campus-wide social media advisory committee formed to make recommendations and provide strategic guidance for secondary social media channels
Collaborates with and frequently leads internal teams tasked with key projects, including digital initiative and project management support and engagement initiatives for special events

Job may require other duties as assigned.

Required Qualifications – An equivalent combination of education, training, and experience will be considered. Additional requirements may be designated by position.

Bachelor’s degree in communications, public relations, digital communications, marketing, or related field
Minimum of 1 year of experience in social media management or digital communications
Master’s degree preferred

Knowledge, Skills, and Abilities – May be representative, but not all inclusive, of the knowledge, skills, and abilities necessary to perform this job competently.

Demonstrated ability to work effectively with individuals from diverse communities and cultures
Highly creative
Experience in identifying key trends and delivering social media content that is timely, relevant, and on-brand
Excellent written, verbal, and interpersonal communication skills
Ability to establish and maintain effective relationships with students, faculty, staff, alumni and community and media partners
Highly organized with ability to multi-task
Excellent project management and problem-solving skills
Ability to use good judgment and think critically

Work Environment – Environmental or atmospheric conditions commonly associated with the performance of this job’s functions. Please

click here

to view Lindenwood University’s flexible work designation descriptions.

General office setting
Occasional night and weekend work
Standard Flex
Considerable phone and computer time, utilizing a Virtual Private Network (VPN) and Customer Relationship Manager (CRM) system
Designated, quiet, distraction-free workspace with reliable, high-speed internet and camera for video calls

Physical Abilities – The physical demands described below are representative of those that must be met by an employee to successfully perform this job’s essential functions. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

Ability to work effectively at a computer for up to eight hours daily
Ability to sit for extended periods of time
Regular attendance is a necessary and essential function
Adequately mobile to attend events on campus

Equal Opportunity Employer

Lindenwood University is an Equal Opportunity employer. The University complies with appropriate federal, state, and local laws and provides equal employment opportunities and access to educational programs without regard to race, color, religion, gender, age, sexual orientation, gender identity, national origin, veteran status, disability, or any other protected status to all qualified applicants and employees. Lindenwood University is committed to a policy of non-discrimination and dedicated to providing a positive discrimination-free educational work environment.

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