Specialist, Social Media Engagement

Intro

Are you ready to explore a world of possibilities, both at work and during your time off? Join our American Airlines family, and you’ll travel the world, grow your expertise and become the best version of you. As you embark on a new journey, you’ll tackle challenges with flexibility and grace, learning new skills and advancing your career while having the time of your life. Feel free to enrich both your personal and work life and hop on board!

Why you'll love this job

• Responsible for developing holistic social media strategies that integrate organic, influencer content and community management.
• This role is a part of the Social Media Engagement team within our Marketing group. What you'll do

As noted above, this list is intended to reflect the current job but there may be additional essential functions (and certainly non-essential job functions) that are not referenced. Management will modify the job or require other tasks be performed whenever it is deemed appropriate to do so, observing, of course, any legal obligations including any collective bargaining obligations.

• Collaborates with your Global Engagement colleagues to creatively share the stories of our brand, customers, team members and products.
• Partners with other internal departments, community partners and third parties to develop projects, identify strategy and tactics, and manage the projects from concept through implementation
• Analyze social media performance, providing insightful reports and data-driven recommendations
• Develops and executes creative ways to be culturally relevant by engaging customers in conversation and growing loyalty to American's brand
• Operates video cameras, on location or in the studio, for social media production
• Edits video, motion graphics, GIFs and other visual media elements
• Travels as needed for on-location events and shoots
• Handles copywriting of social messaging for multiple social networks
• Manages multiple projects at once
• Makes recommendations around paid media strategiesresponse and recommend
• Handles day-to-day with community management, including searching user generated content and monitoring other brands for trends and best practices
• Supports crisis communication activities including social media action plans for issues management All you'll need for success

Minimum Qualifications- Education & Prior Job Experience

• Bachelor's degree in marketing, graphic design, digital media, or relevant field
• 3+ years of experience in social media management and knowledge of all social media channels including Twitter, Facebook, Instagram, Snapchat, LinkedIn and YouTube, or relevant experience
• Expertise in social media analytics tools (Sprinklr, Adobe Analytics, Google Analytics)

Preferred Qualifications- Education & Prior Job Experience

• Master's degree in videography, graphic design, digital media, or relevant field

Skills, Licenses & Certifications

• Skills in Photography (iPhone, DSLR, lighting, framing), photo editing, color, retouching
• Skills in Videography and the ability to capture video using an iPhone or DSLR and use basic editing app
• Ability to make content scalable per social channel (16:9, 9:16, 4:5, short, long etc.)
• Ability to effectively manage time and schedules
• Interest and passion in creative thinking and the power of social media
• Knowledge of work ethic with the ability to turn projects quickly
• Knowledge of influencer programs and paid media strategies
• Knowledge in project management and the ability to manage multiple projects in a fast-paced environment
• Strong presentation skills with ability to effectively communicate with all levels both verbally and written; excellent interpersonal skills
• Ability to work independently and collaboratively with colleagues around the company
• Knowledge of Microsoft Office to include Word, Excel, Outlook; knowledge of Spredfast and similar tools a plus
• Knowledge of Adobe Creative Suite and Adobe premiere, photoshop, InDesign and Lightroom
• Experience with content creation apps such as Adobe Spark What you'll get

Feel free to take advantage of all that American Airlines has to offer:

• Travel Perks: Ready to explore the world? You, your family and your friends can reach 365 destinations on more than 6,800 daily flights across our global network.
• Health Benefits: On day one, you’ll have access to your health, dental, prescription and vision benefits to help you stay well. And that’s just the start, we also offer virtual doctor visits, flexible spending accounts and more.
• Wellness Programs: We want you to be the best version of yourself – that’s why our wellness programs provide you with all the right tools, resources and support you need.
• 401(k) Program: Available upon hire and, depending on the workgroup, employer contributions to your 401(k) program are available after one year.
• Additional Benefits: Other great benefits include our Employee Assistance Program, pet insurance and discounts on hotels, cars, cruises and more Feel free to be yourself at American

From the team members we hire to the customers we serve, inclusion and diversity are the foundation of the dynamic workforce at American Airlines. Our 20+ Employee Business Resource Groups are focused on connecting our team members to our customers, suppliers, communities and shareholders, helping team members reach their full potential and creating an inclusive work environment to meet and exceed the needs of our diverse world.

Are you ready to feel a tremendous sense of pride and satisfaction as you do your part to keep the largest airline in the world running smoothly as we care for people on life’s journey? Feel free to be yourself at American.