Sr. Analyst, Growth Marketing
LOCATION
Hybrid (must be based in Boston, MA, or Chicago, IL)
QUALIFICATIONS
2+ years of experience in performance marketing, product, strategy, or business analytics; excellent analytical skills, experience with A/B testing, strong data-related best practices, experience with SQL; prior financial services experience preferred.
RESPONSIBILITIES
Develop and implement test initiatives to improve marketing campaigns, execute growth projects, perform market analysis, report on key metrics, ensure alignment between Marketing and Analytics, and manage multiple projects in a fast-paced environment.
INDUSTRY
FinTech
SHORT DESCRIPTION
Join Beyond Finance as a Senior Analyst on the Growth Marketing team to drive innovative marketing strategies and optimize customer experiences based on data insights.
At Beyond Finance, we've made it our mission to help everyday Americans escape the endless cycle of crippling debt and step into a brighter financial future. Through compassionate, individualized care, a culture focused on compliance and ethics, supportive user-centric technology, and customized financial solutions, we've helped over 300,000 clients on their path to a brighter future.
While we're proud of what we've already accomplished, we're searching for new collaborators to help us get to the next level! If you're looking to join a forward-thinking, rapidly growing organization with helping people as its number one goal, we want to hear from you.
About the Role
Beyond Finance is looking for a Senior Analyst on our Growth Marketing team. This position is focused on executing high priority growth marketing projects and tests. This person will leverage the wealth of data the business generates to identify opportunities, improve customer experiences, and build a world-class customer experience across multiple touchpoints. We are looking for candidates who are excited about developing and executing on strategic marketing initiatives as well as improving upon existing processes and operations.
This is a hybrid role and you must be based in Boston, MA, or Chicago, IL to be considered.
What You'll Do
- Develop, own and implement test initiatives to improve conversion rate and profitability of marketing campaigns
- Help drive the execution of growth projects; dive deep into the data to help debug when necessary
- Perform market analysis and competitive intelligence research to inform new ideas or existing program improvements
- Collect, analyze and report on key metrics from marketing initiatives
- Liaison between Marketing, Marketing Analytics, and Product to ensure continuous alignment and effective execution of growth initiatives & tests
- Manage multiple projects simultaneously in a fast-paced FinTech environment, adapting to changing priorities as needed
What We Look For
- 2+ years professional experience in performance marketing, product, strategy, or business analytics
- Excellent analytical skills and understanding of experiment design, measurement, and analysis (i.e. A/B testing); strong ability to make recommendations supported by data-based rationale
- Best-in-class data and analytical skills
- Significant experience with data-related best practices and methodologies; experience with relational data models, SQL, etc.
- Prior Financial services and/or lead generation experience preferred, but not required
- Strong willingness to work hands-on in a performance-based, analytically-driven, and fast-paced environment
- Ability to organize and manage multiple priorities with a strong sense of urgency and consistently meet deadlines
- Outstanding ability to think creatively, and identify and resolve problems
- Willingness to dive deep into the data to understand what is driving end to end campaign performance
Why Join Us?
While you make a difference for others, we'll work to make a difference for you, providing an uplifting, collaborative work environment and benefits that reflect your value to us. For eligible full-time employees, we offer:
- Considerable employer contributions for health, dental, and vision programs
- Generous PTO, paid holidays, and paid parental leave
- 401(k) matching program
- Merit advancement opportunities
- Career development & training
And finally, our team spirit and culture! We cultivate an environment of community, connection, and belonging across our entire organization.
Beyond Finance does not accept unsolicited resumes from individual recruiters or third-party recruiting agencies in response to job positions. No fee will be paid to their parties who submit unsolicited candidates directly to Beyond Finance employees or the Beyond Finance HR team. No placement fee will be paid to any third party unless such a request has been made by the Beyond HR team.
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