Sr. Brand Manager

Key Objectives:

• Manage the existing private label brand and achieve double-digit year-over-year growth
• Launch the new private label RV brand
• Develop and implement an online sales and fulfillment strategy
• Achieve specified sales targets and market penetration within the first year
• Ensure operational efficiency in online fulfillment and delivery to customers' homes
• Successfully rebrand the existing private label
• Develop and implement a strategy for model year changes with product updates
• Ensure dealership sales remain strong, and work with store leadership to develop a merchandising strategy

Responsibilities:

• Define and execute the go-to-market strategy for the private label
• Develop and manage marketing campaigns to drive online and in-person sales
• Collaborate with logistics and IT teams to set up an efficient fulfillment process
• Monitor and analyze KPIs to measure success and adjust strategies as needed
• Lead a cross-functional team to ensure seamless operations and customer experience
• Oversee the rebranding of the existing private label
• Develop and implement strategies for model year changes with product updates
• Work closely with dealership leadership to ensure in-person sales are supported with strong merchandising strategies

Competencies and Skills:

• Proven experience in brand management, particularly in launching new products
• Strong understanding of e-commerce and direct-to-consumer sales strategies
• Expertise in online marketing, digital advertising, and social media campaigns
• Ability to manage complex logistics and fulfillment processes
• Excellent leadership and project management skills
• Experience with rebranding initiatives and managing ongoing brand growth
• Strong collaboration skills to work effectively with dealership leadership

Expected Results:

• Successful launch of the new private label within the set timeline
• Achievement of sales targets and market share goals for both new and existing private labels
• High customer satisfaction with the online shopping and delivery experience
• Efficient and scalable fulfillment operations
• Double-digit year-over-year growth for the existing private label
• Successful rebrand of the existing private label
• Effective strategies for model year changes and product updates
• Continued strong performance in dealership sales

Resources:

• A dedicated budget for marketing and operations
• Access to a cross-functional team including marketing, logistics, and IT specialists
• Collaboration with dealership leadership for in-person sales strategies

Cultural Fit:

• Demonstrates a customer-centric approach
• Embodies behaviors consistent with the Company’s Vision, Mission, and Values
• Committed to continuous improvement and operational excellence

Who we are:

Bish’s RV is one of the largest family-owned RV dealers in the country. We are dedicated to providing quality products and services that exceed the expectations of our customers and creating an atmosphere where our customers can enjoy a positive experience as friends of our family business.

Our company is currently experiencing record growth with more expansion on the way. The opportunities to grow within our organization are outstanding and our dedication to each employee’s success is unparalleled.

We are looking for top performers who set high expectations for themselves and are willing to put in the time and effort to achieve them. We are a goal-driven company with a high-performance culture and believe in setting ourselves apart by being "Different with a Purpose." Our culture is built upon the foundation of these three core values: Being Genuine, Having Fun, and Driven by Results.

Perks:

• Comprehensive benefits package including medical, vision, dental, and other supplemental coverages
• 401K with 5% match
• Employee discounts
• Company-paid life insurance
• Gym membership reimbursement
• Opportunities for advancement
• Annual Incentive Trip for Top Performers
• RV Borrowing Program
• Incredible Team Culture

We are an equal opportunity employer and prohibit discrimination/harassment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

Bish’s RV honors our military service members, veterans, and their family members by being a military friendly workplace. Many of the positions within our organization are transferable from previous military occupations.