Sr. Brand Manager, Singer in Nashville

Job Title: Sr. Brand Manager, SINGER

Department: Global Marketing

Reports To: Sr. Director, Global Brand Marketing

FLSA Status: Exempt

Location: Nashville, TN (hybrid)

SVP Worldwide, the world’s largest consumer sewing machine company, has an immediate full time Sr. Brand Manager, SINGER position available. The company and its four iconic brands - SINGER®, HUSQVARNA VIKING®, PFAFF®, and MySewNet - have delighted consumers for over 170 years. These premium brands and products are regarded as the choice for serious sewists and novice crafters.

The global sewing machine industry is experiencing renewed growth, expected to grow at 6.7% annually. With a product portfolio inclusive of sewing machines, accessories, notions, garment care products, and software, it is an exciting time to join and grow a career with us!

The global corporate headquarters is located in Nashville, TN (USA) and is supported by regional headquarters/sales offices in Milan (Italy), and Mexico City (Mexico). Combined with 140+ US retail stores in 36 states, manufacturing facilities across Asia and Latin America, multiple R&D centers, a software development center in Europe, and a global supply chain with distribution centers in all regions, we are proud to reach consumers worldwide.

SVP Worldwide continues to weave our culture into the fabric of our team members by living out our core values of Integrity, Trust, Teamwork and Customer Focus. As our industry continues to grow, there are vast opportunities for new team members who share our commitment to delivering the world’s finest sewing and crafting products, services, software and a frictionless customer experience. Explore current career openings at SVP Worldwide locations around the world, right here and now.

We are seeking a dynamic and experienced Sr. Brand Manager to join our marketing team. In this role, you will be responsible for developing and executing brand strategies that enhance the brand presence and consumer engagement of our SINGER brand. You will collaborate with cross-functional teams to ensure alignment and success in brand initiatives.

Job Responsibilities

Clearly translate strategies into tangible deliverables, including Brand Guidelines, Creative Assets, and transferable campaign tactics and templates for activation across multiple channels and regions.
Actively manage global Brand health, including measurement and achievement of Brand awareness, consideration and conversion aligned with strategic targets.
Own consumer insights research efforts including development and refinement of consumer segmentation.
Develop successful Brand and New Product campaigns with careful consideration of effective activation requirements across multi-channel media outlets such as social media, email marketing, digital and print advertising, and all corresponding templates.
Work collaboratively with key stakeholders to effectively implement, measure and report outcome of activation strategies.
Collaborate with stakeholders to evaluate the marketing performance and adjust strategy based on real-time metrics.
Lead creative, print, photo, and video production while also directing third-party agency partners where applicable.
Work with Category/Product Directors to develop and publish all product-related assets including all media and website updates.
Review and develop consumer research/surveys to assess consumer needs, desires, and effectiveness of Brand marketing initiatives.
Coordinate materials for production of photos, videos, and social media content.
Lead creative development for brand websites, newsletters, and blogs for Global Marketing.

We Offer You:

Full benefits package; medical, dental, vision

401k plan

Competitive PTO accrual as well as additional wellness days

Hybrid work schedule

Work environment that harbors a culture of collaboration and community

Learning and development opportunities

You Bring (requirements, preferred skills):

Bachelor’s degree in Marketing, Business Administration, or a related field; MBA preferred.
8+ years of experience in brand management or marketing, with a proven track record of success in developing and executing brand strategies.
Strong analytical skills with the ability to interpret data and market insights to inform decision-making.
Exceptional communication and presentation skills, capable of influencing and engaging stakeholders at all levels.
Experience in leading cross-functional teams and managing multiple projects simultaneously.

You will need to be able to complete all physical requirements of the job with or without a reasonable accommodation, including:

Occasionally move about inside the office to access file cabinets, meeting rooms, copier/printer etc as well as have the ability to remain in a stationary position 50% of the time

Required to retrieve or reposition products like sewing machines weighing up to 50 pounds

Any additional physical requirements

The Employer retains the right to change or assign other duties to this position.

Work Environment/Location/Flex Arrangement:

SVP Worldwide offers a fast-paced and ever-changing environment. As part of our Flexible Workplace Policy, this position will be hybrid based in our company HQ in Nashville, TN.

Why You Will Love Being a Part of the SVP Worldwide Team:

We take care of our team! We offer a competitive benefit package including: multiple health plan options comprised of vision and dental plans, 401K plan, life insurance, disability insurance, pet insurance, parental leave, generous employee discounts and paid time off benefits including wellbeing days.

At SVP Worldwide, we celebrate diversity, equity, and inclusion and strive to employ a unique workforce that is reflective of our consumers across the globe. That means understanding, respecting and valuing diversity- unique styles, experiences, identities, ideas and opinions – while being inclusive of all people.

SVP Worldwide is an equal opportunity employer and makes employment decisions based on merit and qualifications. SVP Worldwide prohibits discrimination based on race, color, religion, sex, sexual identity, gender identity, marital status, veteran status, nationality, citizenship, age, disability, medical condition, pregnancy, or any other unlawful consideration.

In The News:

In 2021, SVP Worldwide was acquired by Platinum Equity (www.platinumequity.com), a global investment firm with more than $25 billion of assets under management and a portfolio of approximately 50 operating companies that serve customers around the world. Platinum Equity has committed to fully support SVP Worldwide’s continued growth and to bring additional financial and operational resources to help accelerate the company’s efforts.

Like what you see? Then come “sew” and grow your career with us!

Sr. Brand Manager, Singer

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