Sr. Channel Marketing Manager

Securonix is leading the evolution of SIEM for today’s hybrid cloud, data-driven enterprises. Securonix Unified Defense SIEM provides organizations with content-driven threat detection, investigation, and response (TDIR) solution built with a highly scalable data cloud and a unified experience from the analyst to the CISO. The innovative cloud-native solution enables organizations to scale up their security operations and keep up with evolving threats.

Securonix Unified Defense SIEM provides organizations with 365 days of ‘hot’ data for fast search and investigation, threat content-as-a-service, proactive defense with continuous peer and partner collaboration, and a unified Threat Detection, Investigation and Response (TDIR) experience, all in a single platform. The platform is built on a cloud native architecture and leverages the power of the Snowflake Data Cloud.

Securonix is seeking an experienced and dynamic Sr. Channel Marketing Manager to lead the strategy, planning, and execution of channel marketing programs. This role will work closely with our channel partners, sales teams, and marketing departments to drive growth, enhance partner engagement, and amplify demand generation efforts. The ideal candidate will have a deep understanding of channel ecosystems, excellent communication skills, and a proven track record in developing impactful marketing initiatives that deliver measurable results.

Responsibilities:

Channel Strategy Development:

• Develop and execute channel marketing strategies aligned with Securonix’s business goals.
• Identify growth opportunities within the partner ecosystem and tailor programs to address them.

Program Management:

• Design and implement co-marketing programs that drive lead generation, brand awareness, and customer acquisition.
• Oversee the creation of marketing collateral, training resources, and tools to support partner success.

Partner Engagement:

• Build strong relationships with channel partners to understand their needs and align marketing efforts accordingly.
• Conduct regular training sessions and workshops to enhance partner capability and engagement.

Campaign Execution & Optimization:

• Collaborate with internal teams to launch co-marketing campaigns, webinars, events, and promotions.
• Monitor and analyze campaign performance, providing insights to optimize future efforts.

Collaboration & Cross-functional Leadership:

• Work closely with the sales, product marketing, and global campaign marketing teams to ensure cohesive channel messaging and strategy.
• Coordinate with regional field marketing teams to tailor global partner marketing programs to local markets.
• Foster a culture of collaboration and alignment across teams to maximize the impact of partner marketing efforts.

Metrics and Reporting:

• Establish KPIs and metrics to evaluate the success of channel marketing initiatives.
• Provide regular performance reports to stakeholders, highlighting ROI and key learnings.

Qualifications/Experience:

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• 7+ years of experience in channel marketing or related roles, preferably within the cybersecurity or technology industry.
• Strong understanding of channel ecosystems, partner programs, and go-to-market strategies.
• Proven ability to manage multiple projects, prioritize tasks, and meet deadlines in a fast-paced environment.
• Excellent interpersonal and communication skills with the ability to build relationships across all levels.
• Experience with marketing automation platforms (Marketo) and CRM systems (Salesforce).
• Analytical mindset with a focus on data-driven decision-making.
• Creative thinker with a passion for innovation and continuous improvement.
• Experience managing MDF (Market Development Funds) and co-marketing budgets.

• Knowledge of channel sales cycles and partner incentive programs.

Benefits:

• Our medical insurance is with Cigna as we offer 4 plans to choose from. Our vision and dental insurance are both PPO plans.
• Securonix pays for your STD, LTD and Basic Life AD&D benefit.
• Securonix also provides you access to the Employee Assistance Program (EAP) at no cost. This program, available through Mutual of Omaha, provides professional, confidential telephonic or face-to-face counseling services to you and your loved ones.
• With our 401(K) you are eligible to participate the 1st of the month, following 60 days of employment.
• At Securonix we offer a Flexible Time Off plan, please speak to one of our Talent Attraction Specialists for details.

Securonix is an equal opportunity employer committed to fostering an innovative, inclusive, diverse and discrimination-free work environment. Employment with Securonix is based on merit, competence, and qualifications. It is our policy to administer all personnel actions, including recruiting, hiring, training, and promoting employees, without regard to race, color, religion, gender, sexual orientation, gender identity, national origin or ancestry, age, disability, marital status, veteran status, or any other legally protected classification in accordance with applicable federal and state laws. Consistent with the obligations of these laws, Securonix will make reasonable accommodations for qualified individuals with disabilities.

Furthermore, as a federal government contractor, Securonix maintains an affirmative action program which furthers its commitment and complies with recordkeeping and reporting requirements under certain federal civil rights laws and regulations, including Executive Order 11246, Section 503 of the Rehabilitation Act of 1973 (as amended) and the Vietnam Era Veterans' Readjustment Assistance Act of 1974 (as amended).

As part of our compliance with these obligations, Securonix invites you to voluntarily self-identify as set forth below. Provision of such information is entirely voluntary and a decision to provide or not provide such information will not have any effect on your employment or subject you to any adverse treatment. Any and all information provided will be considered confidential, will be kept separate from your application and/or personnel file, and will only be used in accordance with applicable laws, orders and regulations, including those that require the information to be summarized and reported to the federal government for civil rights enforcement purposes.