Sr Consultant, Marketing Mgmt in Columbus

If you’re passionate about becoming a Nationwide associate and believe you have the potential to be something great, let’s talk. At Nationwide®, “on your side” goes beyond just words. Our customers are at the center of everything we do and we’re looking for associates who are passionate about delivering extraordinary care.

Are you a dynamic marketing professional with a passion for driving engaging B2B experiences in the financial services sector? Join Nationwide, one America’s largest financial services companies, as a Marketing Strategy Senior Consultant, where you’ll play a pivotal role in designing and executing innovative awareness, prospecting, and conversion strategies across a diverse range of financial services product lines. This is your opportunity to collaborate with a large, cross-functional team, bridge the gaps and overlaps between brand marketing, product marketing and sales, and drive holistic financial services messaging that nurtures and prioritizes prospects for the next best action. If you’re ready to lead change, influence stakeholders, and create breakthrough B2B experiences, we want to hear from you!

Core Responsibilities:

Design and implement omni-channel awareness, prospecting, and conversion strategies to increase the number of new selling advisors.
Lead a cross-functional team to define and develop a robust content strategy that aligns shared messaging across various product solutions and systematizes the connection between brand marketing efforts, product marketing efforts and sales lead handoff processes.
Collaborate with product marketing and sales teams to drive holistic financial services messaging across multiple product lines.
Bridge the gap between marketing and sales efforts to nurture and prioritize prospects for the next best action.
Improve the financial professional experience and marketing efficiency across awareness and consideration efforts.
Lead cross-functional teams to design, execute, and measure breakthrough B2B experiences.

Skills and Experience Required:

Prior financial services and B2B marketing experience.
Strong analytical and problem-solving abilities.
Excellent communication and interpersonal skills.
Ability to drive change and influence stakeholders at all levels of the organization.
Innovative mindset with a focus on continuous improvement.
Proven track record of leading through ambiguity and influencing cross-functional teams.
Master relationship builder and negotiator with a passion for problem-solving and optimizing processes.
Basic proficiency with Salesforce CRM, Salesforce Marketing Cloud, Pardot, Seismic, and other relevant technologies is a plus.

License/Certification/Designation: Role requires FINRA Series 6 license. Will be required to acquire within 120 days of hire. Technical insurance designations such as CPCU, CLU, ChFC, FLMI considered a plus.

Experience: Ten or more years of financial services marketing, consulting or related experience; Strong track record of leading through ambiguity and driving change; B2B marketing experience preferred.

Join us and be a part of a team that’s shaping the future of Nationwide financial services marketing!

Experience the best of both worlds with our Columbus-based hybrid position, collaborating in the office 2 days per week and enjoying the flexibility of remote work 3 days per week.

Compensation Grade: H3

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Job Description Summary

Are you ready to put your marketing savvy, communications skills and data driven approach to work for one of the top brands in the insurance and financial services industry? If you want to influence a large marketing investment spend, drive business growth and profitable results using the best in class marketing technology, we want to hear from you!

As a Senior Consultant, you'll lead the development and execution of marketing strategies using highly advanced marketing principles. You will execute on future business or marketing needs driven by quantitative data/research, competitive insights and/or consumer behaviors. Additionally, we'll count on you to ensure a strong focus on end-to-end customer experience, delivering exceptional customer experience overall.

Job Description

Key Responsibilities:

Leads in the development and execution of strategies and plans that ensure long term sustainable growth of the business. Synthesizes data and uses this understanding to support identification and innovation of business building solutions.
Leads sophisticated projects and processes within area of responsibility to deliver results with multiple target completion dates and shifting priorities.
Implements digital and traditional marketing tactics and media, including creative development process, planning, and execution.
Leads creative development and provides specific feedback on look and feel and develops strong creative briefs.
Monitors emerging innovative trends in content, design and marketing tactics
Reviews and analyzes customer insights and analytics and tools to understand and forecast market, competitor and customer needs and behavior. Helps to define appropriate target audiences, evaluate sufficiency, and effectively get results with data-based decisions.
Ensures programs are on strategy and on schedule.

May perform other responsibilities as assigned.

Reporting Relationships: Reports to Director/Associate Vice President/Vice President. This is an individual contributor and may manage a team based on organizational structure; may also lead virtual and project teams.

Typical Skills and Experience:

Education: Bachelor’s degree in marketing, business administration or related field; graduate degree highly desirable.

License/Certification/Designation: Technical insurance designations such as CPCU, CLU, ChFC, FLMI considered a plus. Additional licensing may be required to hold this position and associates will need to acquire the required federal and/or state licenses/registrations within the designated time period. Additional licenses/registrations may be required when new products and services are implemented. If an associate fails to acquire required licenses/registrations within the time period designated by the business unit, the associate will be ineligible to continue in the position.

Experience: Typically, 10 or more years related professional experience in marketing, field sales management, insurance or related field. Master’s degree may be substituted for a portion of the experience requirements as appropriate. Prior marketing development and project leadership exposure/experience preferred.

Knowledge, Abilities and Skills: In-depth knowledge of marketing methodologies, insurance and/or financial services products including regulatory environment, distribution systems, and customers preferred. Knowledge of product distribution methods. Ability to develop and review research studies, communicate research findings, market recommendations based on findings, develop and negotiate contracts/service agreements with internal/external contacts, and lead multiple projects planning projects. Ability to function independently or in a team environment. Demonstrates core marketing proficiencies, including strategy development, utilization of insights and analytics, building brand equity and developing effective marketing communications. Command of and ability to understand and deliver customer focus, operating capabilities, and strategic capabilities.

Other criteria, including leadership skills, competencies and experiences may take precedence.

Staffing exceptions to the above must be approved by the hiring manager’s leader and HR Business Partner.

Values: Regularly and consistently demonstrates Nationwide Values.

Job Conditions:

Overtime Eligibility: Exempt (Not eligible)

Working Conditions: Normal office environment. Ability to work extended and/or non standard hours based on project load. Travel as required.

ADA: The above statements cover what are generally believed to the principal and essential functions of the job. Specific circumstances may allow or require some associates assigned to the job to perform a somewhat different combination of duties.

Benefits

We have an array of benefits to fit your needs, including: medical/dental/vision, life insurance, short and long term disability coverage, paid time off with newly hired associates receiving a minimum of 18 days paid time off each full calendar year pro-rated quarterly based on hire date, nine paid holidays, 8 hours of Lifetime paid time off, 8 hours of Unity Day paid time off, 401(k) with company match, company-paid pension plan, business casual attire, and more. To learn more about the benefits we offer,

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Nationwide is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive culture where everyone feels challenged, appreciated, respected and engaged. Nationwide prohibits discrimination and harassment and affords equal employment opportunities to employees and applicants without regard to any characteristic (or classification) protected by applicable law.

Sr Consultant, Marketing Mgmt

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