Sr. Content Marketing Specialist (Vet & Apts)

DaySmart supercharges experienced-based businesses with innovative, industry-specific software services that power customer and revenue growth. With thousands of partners worldwide and dozens of industry awards, we provide best-in-class solutions to accelerate their business.

As we continue to grow, we are adding to our DaySmart Vet and Appointments Marketing Team!

We are looking for a Sr. Content Marketing Specialist, who will be responsible for the planning, execution, and tracking of campaigns for one or more of DaySmart’s product lines. In addition to monthly content production and distribution, we’re looking for someone to take our branding and communications to the next level and align our Content Marketing output with Marketing Leaders and brand stakeholders to drive lead conversions and overall business growth. Key KPIs for this role will center on Qualified Lead creation, Email and Social Media metrics, and additional traffic driven to DaySmart’s key product sites.

In this role, there is an expectation that you are comfortable taking direction and managing campaigns, but also bringing unique ideas to the table and setting your own path as your career grows at DaySmart.

Key responsibilities

• Plan, distribute, and track content via Email, Social, Owned Media, Paid Media, etc.
• Maintain Social Media and Email calendars for your assigned product line.
• Write copy and build assets (web pages, case studies, blogs, etc.) to support campaigns
• Measure campaign success, evaluating KPIs, trends, patterns, and enhancements to be shared with the key stakeholders
• Communicate campaign objectives, timelines, and deliverables to key stakeholders and provide instructions for use or promotion
• Work closely with a growing sales team to facilitate movement throughout our entire Sales & Marketing funnel

Qualifications

• 3+ years in a content marketing role
• Must have experience in the Vet industry
• Strong organizational and project management skills
• Foundational understanding of marketing concepts, campaigns, and resources
• Excellent writing and communication skills
• Experience with marketing technology such as WordPress, Pardot, Salesforce, Adobe Creative Suite, and Hootsuite (a plus, but not required).
• Ability to own and manage quarterly campaigns and projects with assistance from management
• Experience in the Veterinary or Beauty space is greatly preferred

Salary

The salary range for this role is $75,000 to $95,000 per year. Pay is based on several factors including but not limited to education, work experience, certifications, internal equity, etc.

What We Offer

• Competitive salary and benefits including medical, dental, vision, HSA, FSA, and more!
• 401k plan with company match on your contributions
• Open PTO and a generous paid holiday schedule
• Supportive work environment with the flexibility to work where/how you want – in-office, remote, or hybrid
• Opportunities to ensure you are always learning and growing

How You Will Work

This will be a US based position. We offer flexible work arrangements including fully remote, in person or hybrid opportunities. For those looking to work in person, we have physical offices in the following cities:

• Ann Arbor, MI
• Scottsdale, AZ
• Wayne, PA
• Austin, TX

DaySmart is committed to creating a diverse employee environment and is a proud equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, national origin, disability, age, or veteran status.

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