Sr Customer Marketing Manager

With a clear focus on cross-selling, up-selling and renewals through customer growth, advocacy and retention, the Senior Customer Marketing Manager is responsible for developing and executing comprehensive marketing plans to support GTM goals. As a key member of the demand generation team, working closely with Account Managers, Customer Success, Training and Product Marketing stakeholders, the Senior Customer Marketing Manager plays a strategic role on the design, orchestration and delivery of customer programs, as well as measuring and reporting results and success metrics.

PRIMARY RESPONSIBILITIES

• Develop, execute and manage comprehensive customer marketing plans for integrated multi-touch marketing campaigns, including webinars, tradeshows, live events, emails, digital advertising, social media etc. in close collaboration with the Account Managers, Customer Success, Regional Marketing Managers and Product teams.
• Support Sales in generating opportunities through the development, implementation, and optimization of customer programs that improve retention and drive cross-selling and up-selling opportunities across the Trintech product portfolio.
• Collaborate cross-functionally to support the planning, promotion and execution of the annual customer user conference – Trintech Connect
• Partner with Product Marketing and Customer Success teams to develop and produce campaign-related materials, such as eBooks, whitepapers, customer stories, web content, use cases, and more as needed.
• Deeply understand the customer lifecycle and Trintech’s products to ensure all campaign programs have strong customer-centric messaging, compelling narratives and effectively communicate the business value and benefits of their solution.
• Collaborate with Product Marketing to plan and execute customer communications to create awareness and drive adoption of new product launches
• Help drive and coordinate customer advocacy programs and the creation of customer case studies, customer events, G2 reviews and customer communications.
• Establish clear project timelines and ensure materials are completed and campaigns are executed as scheduled, avoiding any delays
• Measure and analyze campaign impact on retention rates, new opportunity influence and pipeline generation by actively tracking the results of the deployed programs and identifying improvements.
• Responsible for managing budget plan, forecasting and ROI reporting.

REQUIRED EXPERIENCE/SKILLS

• Bachelor’s degree in marketing or related field
• 5 years previous experience in marketing B2B technology products/solutions, with a focus on customer audiences
  • Advanced knowledge of customer lifecycles
  • Experience in developing messaging and executing comprehensive programs that drive customer product usage and retention
• 2+ years experience leading strategy for advocacy programs and managing review site profiles (G2 Preferred)
• Proven experience developing and executing customer-centric campaigns
• Extensive experience collaborating with customers, customer success, account management, and other cross-functional teams to form meaningful relationships that result in a positive impact to the business
• Ability to analyze performance reports that track program performance, pipeline and ROI to drive strategic adjustments to plans
• Previous B2B customer experience in Customer Success

TECHNICAL SKILLS

• MarTech:
  • Marketing Automation Platform (Preferably Marketo)
  • ABM Platform (Preferably 6sense)
• Review Sites (Preferably G2)
• Good knowledge of Salesforce
• Advanced capabilities in Microsoft Office Suite (Word, PowerPoint, Excel)

Personal Skills

• Excellent writing and interpersonal communication skills
• Strong customer focus and business acumen
• Hands-on, can-do attitude. Self-sufficient and proactive in solving problems
• Strong project management skills, ability to effectively prioritize multiple projects
• Strong cross-functional collaborator and ability to build close relationships with multiple stakeholders
• Driven and resilient
• Organized, analytical skills
• Ability to follow directions and work independently

• A balance of creative thinking, solid project management, and analytical skills

At our core, Trintechers stand committed to fostering a culture rooted in our core values – Humble, Empowered, Reliable, and Open. Together, these values guide our actions, define our identity, and inspire us to continuously strive for excellence in everything we do.

Should you require (or need) accommodations throughout any stage of the recruitment process, please provide your requirements to recruiting@trintech.com and we will work with you to accommodate your needs.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Trintech Inc., is a participant in the federal E-Verify program. This program allows employers to confirm the eligibility of their employees to work in the United States through an electronic verification process".

As required by law, we will verify the identity and employment eligibility of all persons hired to work at Trintech. For more information about E-Verify, including your rights and responsibilities, please visit www.e-verify.gov