Fourth Enterprises, LLC
Sr. Demand Generation Manager-Enterprise
Full Time
•
Remote, Remote, United States of America
86,967 - 110,119 (Yearly)
Added 2 hours, 49 minutes ago
Summary
LOCATION
Remote employment limited to various states including AZ, CA, CO, CT, DC, FL, GA, ID, IL, IN, KY, LA, MA, MD, ME, MI, MN, MS, NC, NE, NJ, NV, NY, OH, OK, OR, PA, SC, TN, TX, VA, WA.
QUALIFICATIONS
2+ years in account-based marketing, 5+ years in B2B field marketing, experience with Salesforce, event/field marketing, strong communication, project management, analytical and budget management skills, data-driven, and a collaborative mindset.
RESPONSIBILITIES
Research and identify target accounts, execute multi-channel account-based marketing campaigns, develop real-world experiences for buyers, collaborate with sales and product marketing, track and measure campaign effectiveness, and optimize ROI.
INDUSTRY
Restaurant and Hospitality Technology Solutions
SHORT DESCRIPTION
The Senior Demand Generation Manager - Enterprise will focus on driving demand generation programs aimed at Large Chain audiences to generate pipeline and bookings through account-based marketing strategies.
Fourth is the world’s largest and fastest-growing global leader of end-to-end restaurant and hospitality management technology solutions. We pride ourselves on delivering a world-class SaaS experience for our clients by building long-term partnerships starting from the first phone call. We know our recipe for success at Fourth is our amazing team... and that starts with hiring the right people!
Interested in joining our smart, fun, and talented team?
We are looking to add a Senior Demand Generation Manager - Enterprise who would be focused on driving generation programs appealing to Large Chain audiences. Drive pipeline and bookings in our high value accounts (new logo and customers) by executing account-based strategies and tactics (1:1, 1: FEW) in partnership with sales.
The Role. . .
- Research, score, and identify high value target accounts and segments within our ICP
- Develop and execute multi-channel account-based marketing and sales campaigns tailored to the needs, pain points and buying journey for each target: emails, webinars, ads, direct mail, tradeshow side events, breakfast / dinner events, etc.
- Plan and craft real world experiences (at owned and paid events) that build relationships with buyers and positively position the firm
- Develop an understanding of the large chain buyers specific challenges, goals and interests and collaborate to develop messaging and content capturing attention.
- Research and share insights about the targets and support account-based prospecting and selling activities
- Partner with Product Marketing and Design to drive content strategy, planning and execution
- Drive maximum coordination and alignment with the sales team across your campaigns
- Track and measure the effectiveness of your ABM campaigns, account engagement and assess ROI to figure out what works, what doesn’t and optimize investments going forward
The Ideal Candidate. . .
- You have prior account-based marketing campaign experience and have demonstrated success (2+ years in ABM, 5+ years in B2B field marketing)
- You have some measure of experience running events/field marketing to strategically
- Excellent communication skills (written and verbal – even though you will have copywriter access, sometimes you may need to do the writing yourself)
- Excellent project management, analytical and budget management skills
- Experience with Salesforce (you can create reports) [if you can use Marketo, that’s a plus]
- You are analytical and data-driven
- You are commercially minded (extra credit if you’ve held a quota before)
- You thrive in collaborative, fast paced environments
- You are curious and obsessed with making things happen and have a “student” mindset when it comes to ABM and B2B marketing
Fourth Perks: Unlimited PTO, Health, Dental, Vision, 401K match, Charity Days, Parental Leave, Flexible Work Environment, just to name a few…
Remote employment limited to: AZ, CA, CO, CT, DC, FL, GA, ID, IL, IN, KY, LA, MA, MD, ME, MI, MN, MS, NC, NE, NJ, NV, NY, OH, OK, OR, PA, SC, TN, TX, VA, WA
Our Story
In July 2019 Fourth joined forces with HotSchedules to become the global leader in end-to-end restaurant and hospitality management technology solutions. Together, the merged company now represents the world’s largest and only provider of end-to-end restaurant and hospitality management solutions for customers across the globe and of all sizes—from a single location or franchisee restaurant to a global restaurant or hotel chain. The combined company’s complete software-as-service (SaaS) solution suite including scheduling, time & attendance, applicant tracking, training, inventory management / procurement, HR / benefits and payroll services now serves customers in 120,000 locations worldwide and is supported by a dedicated, unified team across offices in the US, UK, Bulgaria, China, Australia, and UAE.
Fourth is an Equal Opportunity Employer
All qualified applicants will receive consideration without discrimination because of sex, gender identity, gender expression, sexual orientation, marital status, race, color, age, national origin, military status, religion, or disability or any other legally protected status.
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