Sr. Demand Generation Specialist

Responsibilities:

• Campaign Strategy & Execution: Develop and execute multi-channel demand generation campaigns (email, paid media, webinars, and content syndication).
• Lead Generation: Collaborate with marketing and sales development teams to create strategies for attracting and converting qualified leads and hitting pipeline targets.
• Targeted Marketing: Identify and evaluate new vendors, channels, and campaign concepts that align with OpenGov’s Ideal Customer Profile (ICP) and suite-level needs.
• Budget Management: Manage campaign budgets, ensuring resource allocation aligns with performance targets and ROI expectations.
• ABM Support: Contribute to Account-Based Marketing (ABM) strategies by executing targeted campaigns for high-value accounts.
• Marketing Automation: Use platforms like Marketo and Salesforce to build campaigns, segment audiences, and track results, adjusting tactics as necessary.
• SEO & SEM: Collaborate with digital marketing experts to ensure campaigns are optimized for search engine performance.
• Performance Tracking & Campaign Insights: Monitor campaign metrics, produce initial performance reports, and recommend improvements based on findings.
• Cross-Functional Collaboration: Work closely with sales development, product marketing, content marketing, and operations teams to ensure alignment between demand generation activities and broader company objectives.

Requirements and Preferred Experience:

• Bachelor’s degree in Marketing, Advertising, Digital Media, Business Analytics, or equivalent is required
• A minimum of 4 years of experience in B2B/B2G SaaS advertising experience is required, preferably at a high-growth company with an emphasis on account-based marketing at scale
• Proficiency with Salesforce and Marketo (or comparable tools) is required; experience with ABM platforms is a plus.
• Experience with Google Analytics, Google Ads, and social advertising platforms is preferred.
• Goal-driven with a keen interest in search and digital marketing is required
• Demonstrated ability to manage multiple campaigns with varying objectives simultaneously is required
• Strong analytical skills with the ability to interpret data and identify actionable insights is required.
• Effective interpersonal and communication skills, with the ability to collaborate across teams and with external partners, are required
• Strong writing, grammar, spelling, proofreading, and researching skills are required