Sr. Digital Marketing Specialist

Aeroflow Health – Sr. Digital Marketing Specialist (Corporate, Remote)

Aeroflow Health is made up of creative and talented associates who are transforming the home medical equipment industry. Our patient-centric business model is founded on innovation through technology and a cutting-edge delivery platforms. We have grown to be a leader in the home medical equipment segment of the healthcare industry, are among the fastest-growing healthcare companies in the country and recognized on Inc. 5000’s list of fastest-growing companies in the U.S.

As Aeroflow has grown, our needs to curate an amazing employee environment and experience have grown as well. We’re working hard to ensure that Aeroflow remains a premier employer in Western North Carolina by making constant improvements to our office spaces, thus better the everyday lives of the employees that work so hard to service our patients.

The Opportunity

Aeroflow Health is seeking a strategic, analytical, and creative Senior Digital Marketing Specialist to join our corporate marketing team. This role offers the opportunity to oversee critical areas such as internal and external website management and maintenance, digital KPIs and data analytics as well as marketing operations. If you’re passionate about digital marketing and advancing innovative solutions, we’d love to hear from you.

As the Senior Digital Marketing Specialist, you will play a pivotal role in shaping Aeroflow’s internal and external brand presence and performance via our key digital channels. Collaborating closely with the Senior Marketing Manager, you will help envision, implement, and measure marketing initiatives that elevate our brand and foster internal and external audience engagement. By performing current and future state analyses and identifying as well as delivering on innovative solutions, you will contribute to a fast-growing, mission-driven organization making a tangible difference.

Your Primary Responsibilities

• Identify solution scope, process changes, and organizational capabilities needed to achieve optimal outcomes
• Conduct gap analysis between current (AS-IS) and desired (TO-BE) states to guide transformative initiatives
• Conduct thorough research and testing to develop a comprehensive understanding of channel performance and opportunities
• Interpret, contribute to, or lead business case creation to justify project investments and quantify returns
• Maintain, post content to, and optimize the company website and intranet, ensuring user-friendly design, navigation and adherence to SEO best practices
• Oversee our digital marketing assets and brand templates for ease-of-use and quality assurance
• Serve as a brand ambassador, ensuring adherence to guidelines across all initiatives
• Lead efforts to improve processes and create efficiencies across our team and marketing as a community of practice
• Help define standards for KPIs across integrated channels to optimize and standardize measurement across campaigns and initiatives
• Track and analyze marketing performance data to refine strategies and improve ROI
• Generate relevant and effective reports to communicate results and inform decisions
• Employee has an individual responsibility for knowledge of and compliance with laws, regulations, and policies.
• Compliance is a condition of employment and is considered an element of job performance.
• Maintain HIPPA/patient confidentiality
• Other duties as required

Skills for Success

• Skilled at exploring innovative solutions while using data to drive decisions and developing landing pages and other assets
• Probes deeply to uncover explicit needs and unforeseen opportunities
• Delivers clear, concise and compelling presentations tailored to various stakeholders
• Excels at managing multiple projects and deadlines in a fast-paced environment
• Thrives in group decision-making and cross-functional initiatives
• Eager to propose and learn new technologies and processes that improve marketing effectiveness and performance

Technical Proficiencies

• Process modeling and mapping
• Tools such as Google Analytics, and design software (Photoshop, Canva, InDesign, Illustrator)
• SEO/SEM expertise
• Expertise in human-centered design and experience with of UX/UI for web and digital platforms
• Ability to run usability and a/b type testing for website, intranet and trigger campaigns to leverage in optimization efforts
• Wordpress and other web management tools for content updates, content creation and posting, landing page design and development
• Email and digital channel platforms to program and develop assets, tags, etc. for trigger campaigns
• Project management and efficiency tools like Jira
• Risk and cost-benefit analysis techniques to propose investments and iterative improvements

Required Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field
• 5+ years of professional marketing experience, preferably in B2B settings
• Expertise in web design, email and social media marketing, including platforms like LinkedIn
• Strong writing, editing, influencing and communication skills

What Aeroflow Offers

Competitive Pay, Health Plans with FSA or HSA options, Dental, and Vision Insurance, Optional Life Insurance, 401K with Company Match, 12 weeks of parental leave for birthing parent/ 4 weeks leave for non-birthing parent(s), Additional Parental benefits to include fertility stipends, free diapers, breast pump, Paid Holidays, PTO Accrual from day one, Employee Assistance Programs and SO MUCH MORE!!

Here at Aeroflow, we are proud of our commitment to all of our employees. Aeroflow Health has been recognized both locally and nationally for the following achievements:

• Family Forward Certified
• Great Place to Work Certified
• 5000 Best Place to Work award winner
• HME Excellence Award
• Sky High Growth Award

If you’ve been looking for an opportunity that will allow you to make an impact, and an organization with unlimited growth potential, we want to hear from you!

Aeroflow Health is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.