Sr. Digital Product And Acquisition Manager

Full Time • Santa Monica, CA, United States of America

140,000 - 160,000 (Yearly) Added 8 hours, 4 minutes ago

Summary

LOCATION

Hybrid (3 days onsite in Santa Monica, CA)

QUALIFICATIONS

5-8 years of experience in digital product management or similar roles, proficiency in A/B testing, data-driven decision making, DTC experience in Beauty/Fashion/CPG preferred, strong understanding of eCommerce on Shopify Plus, and familiarity with GA4 and data visualization tools.

RESPONSIBILITIES

Manage customer acquisition and site optimization, oversee paid advertising and affiliate marketing, drive strategies for digital products, analyze KPIs for revenue generation, conduct A/B testing, manage site maintenance, develop the annual digital marketing budget, and collaborate with cross-functional teams.

INDUSTRY

Consumer Packaged Goods (CPG) and Beauty

SHORT DESCRIPTION

Seeking a data-driven Sr. Digital Product and Acquisition Manager to lead acquisition programs and optimize the eCommerce platform for a leading CPG and Beauty Brand.

Sr. Digital Product and Acquisition Manager

Contract type

Full-Time

Location

Santa monica, CA

Specialty

Marketing

Remote

Reference

481439

Contact name

Shelby Glass

Job description

Sr. Digital Product and Acquisition Manager

FT/Direct Hire
$140k-$160k + bonus and benefits
Hybrid-3 days onsite in Santa Monica

Our client, a leading CPG and Beauty Brand is looking for a Sr. Digital and Acquisition Manager to join their eCommerce team. Must be data driven and solutions oriented. You will own acquisition programs and site optimization.

Responsibilities:

Customer Acquisition
Paid advertising, Affiliate marketing, Organic Search
Brand partnerships and collaborations
Conversion optimization
Drive strategies and implement tactics to ensure a clear ROI of all current and future state digital products (Shopify Plus, Klaviyo, BazaarVoice, Returns, Microsites, Live Chat, etc.).
Accountable for site conversion optimization, focusing on analyzing and improving exit pages, funnel analysis, new/returning consumer flows, on-site personalization, site search, bounce rate strategies, content a/b testing.
Continuous improvement in the areas of user experience, sharing test hypothesis to improve customer experience. Execute A/B tests to continuously optimize creative design and conversion performance.
Analyze customer and site visitor analytics to identify opportunities for improvement.
Utilize data analytics to identify trends, gain insights into consumer behavior, preferences, and purchasing patterns, and drive optimization through on-site personalization.
Manage an outside development team for on-going site maintenance and development, in line with the product roadmap objectives. Set-up, QA and roll out of new functionality.
Day to day review and analysis of KPIs contributing to revenue generation across and from all channels, product and category sales
Develop annual digital marketing budget and manage budget pacing and reporting to the executive team.
Work closely with cross-functional teams, including Creative, Brand, Influencer/PR, to align the site content strategy with the overall Brand, Marketing and NPD calendar.

Qualifications:

Minimum 5-8 years of experience in digital product management or a similar role.
Proficiency in implementing AB testing methodologies to remove subjectivity from decision-making.
Data-driven decision making.
DTC experience in Beauty, Fashion, CPG preferred.
Passionate about Conversion Rate Optimization and the on-site consumer journey.
Proven track record scaling and optimizing eCommerce stores on Shopify plus.
Proven ability to translate data into strategic insights and make data-driven decisions and optimizations.
Comfortable and proficient in GA4, Site Search, Personalization and Heatmapping tools.
Experience using data visualization tools (Tableau preferred).
Strong work ethic, personal accountability, and ownership.