Sr Director, Consumer E-Commerce
LOCATION
United States (e-commerce environment)
QUALIFICATIONS
Bachelor's degree in Business, Marketing, or related field; 15+ years of progressive e-Commerce experience; strong cross-functional relationship-building skills; 10+ years of people management experience; experience with Salesforce Commerce Cloud; strong financial acumen.
RESPONSIBILITIES
Lead day-to-day operations of US Questhealth.com; develop e-commerce strategy; manage financial planning and P&L; provide sales reporting; create promotional strategies; stay updated with industry trends; mentor team members; collaborate with cross-functional teams.
INDUSTRY
E-commerce
SHORT DESCRIPTION
Oversee e-commerce operations for Questhealth.com, driving growth through innovative strategies and collaboration, while managing analytics, marketing, and financial performance.
- Develop and implement the overall e-commerce strategy for QUEST CONSUMER in the US.
- Own commercial planning of the e-commerce business, collaborating with marketing, Finance, operations, and third parties to unlock revenue and profit opportunities within the P&L.
- Lead program management including forecasts, seasonality, product/inventory/collateral planning, and acting as P&L owning merchant.
- Partner with finance on financial planning to accurately update sales and forecasts based on the latest trends and insights.
- Provide weekly and monthly sales commentary/reporting to senior leadership by collaborating with the analytics team.
- Own day-to-day analytics ensuring the ability to track, measure, and report on all KPIs, with special attention to site, product, and promo performance.
- Develop a robust promotional calendar to maximize event and product launches with engaging storytelling, creating high-conversion and high-margin offers while adhering to brand and compliance guidelines.
- Oversee and ideate e-commerce marketing strategy and calendar to effectively drive sales, build brand loyalty, and support cross-functional programs.
- Partner closely with marketing and agencies to manage media (including search, paid social, retargeting, affiliate marketing, and others) to achieve strong ROAS, coordinating with brand media on full-funnel optimizations.
- Participate in leadership meetings to bring digital excellence to the business.
- Stay current with the latest e-commerce trends and technology to drive innovation and stay ahead of the competition.
- Leverage in-depth understanding of e-commerce business models to drive sales through innovative, effective, and cost-efficient marketing/merchandising programs and strategies.
- As the most senior person on the team, lead and mentor direct reports and many others, and hiring additional industry-leading professionals as needed.
- Promote a culture of customer advocacy and develop programs that enrich high-value customers and cultivate new ones.
- Take a collaborative approach to decision-making with attention to detail and excellent follow-up.
- High drive for results and takes initiative.
- Engage and collaborate with key stakeholders across various departments and teams to ensure alignment and achievement of business goals.
- Deliver US Ecommerce sales and profit goals
- Improve gross margin with discount/promo management
- Lead financial planning for direct channel
- Provide Weekly Sales & Revenue updates
- Bachelor's Degree in Business, Marketing or related field required.
- Minimum of 15+ years progressive e-Commerce experience
- Excellent communicator, able to build strong cross-functional relationships, internally and externally.
- 10+ years people management experience.
- Business experience with web commerce platforms and technologies, specifically Salesforce Commerce Cloud.
- Strong financial acumen and proven track record in building and managing a P&L.
- A highly motivated, passionate self-starter with a deep understanding of the online customers' needs, the product, and the competitive landscape.
- Superior project management skills, including the ability to multitask and manage multiple projects simultaneously, prioritize effectively, and to meet deadlines with sense of urgency.
EEO:
Equal Opportunity Employer: Race/Color/Sex/Sexual Orientation/Gender Identity/Religion/National Origin/Disability/Vets
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