JustFab

Sr. Director, Growth

Full Time • El Segundo, CA, United States of America

153,000 - 200,000 (Yearly) Added 4 hours, 56 minutes ago

Summary

LOCATION

North America, with global collaboration opportunities.

QUALIFICATIONS

7+ years of experience in CRM strategies and lifecycle marketing, proven track record in revenue growth and customer retention, strong analytical skills, and collaborative leadership.

RESPONSIBILITIES

Lead growth marketing and customer acquisition for JustFab, design CRM strategies, manage acquisition targets, oversee creative development for ads, analyze customer behavior, and mentor the CRM/acquisition team.

INDUSTRY

Fashion eCommerce and Direct-to-Consumer marketing.

SHORT DESCRIPTION

The Sr. Director of Growth will drive CRM and acquisition programs for JustFab, focusing on performance marketing strategies across various channels to enhance customer acquisition and retention.

Job Description

How Do You Fit In:

The Sr Director of Growth is responsible for leading the CRM and Acquisition programs for JustFab.com across all brands and categories, including footwear, apparel and accessories for women, men, and kids. This role focuses on developing and implementing strategies that drive customer acquisition and retention metrics through a performance-oriented approach to marketing and lifecycle campaigns across email, SMS, and push notifications.

The ideal candidate has a strong Direct-to-Consumer CRM and media buying background and is results-driven, with deep experience working in a DTC marketing organization that is focused on creating advertising and digital shopping experiences that exceed customer expectations. This role also requires creative marketing expertise to inspire and direct break-through ads and site experiences, and hands-on media experience to optimize and integrate channels while analyzing, synthesizing, and making actionable recommendations that support broader business needs.

What You Will Do:

Drive all aspects of growth marketing and new member acquisition for the brand across North America. Partner with EU leadership and Acquisition team to drive global campaigns, efficient test and learn strategies, share best practices and scale the brand globally.
Design and implement a best-in-class CRM marketing strategy for JustFab, spanning all categories—including women, men, and kids—to drive significant improvements in retention metrics.
Accountable for delivering against media and customer acquisition and retention performance targets for the brand, with daily attention to core KPIs and clear communication to team and cross-functional partners to adjust as needed to ensure attainment of monthly goals.
Develop the annual & monthly acquisition marketing plan including strategy, tactics, spend and channel mix. Manage weekly forecast for spend and channel mix and proposal of strategy adjustments to meet and exceed targets.
Own and lead analysis to influence and support CRM and customer acquisition strategy to drive success across digital media channels by evaluating customer behavior across all channels and on brand websites.
Consistently monitor the competitive landscape to stay abreast of new offers, ad formats, content and funnel experiences to drive innovative creative campaigns that put the brand at the forefront of paid social media performance.
Work closely with acquisition and retention creative team to drive and manage the daily and weekly creative development process for ads, including social media and display, providing feedback and direction to make the most effective creative; partner with brand marketing and merchandising to understand optimal content for performance (top selling styles, key brand marketing campaigns that could be leveraged, etc.).
Provide insight into the optimization of creative performance and digital shopping experiences for new customers, including analyzing the performance of ad creative, landing pages, quiz and offer optimization.
Help develop strategies designed to grow new, emerging channels and optimize established channels working closely with the acquisition and media teams.
Partner with analytics and internal data team to create, optimize or streamline necessary reporting, dashboards and ad-hoc analysis.
Drive continuous evolution and improvement in creative/messaging and lead funnels & lead on site experiences & gateways, partnering with the Product/Tech team as needed.
Manage and mentor the CRM/acquisition team, consisting of managers, specialists, and coordinators, focused on driving successful acquisition and retention campaigns. Ensure the team analyzes performance trends and prioritizes high-impact projects.

What You Can Bring:

7+ years of hands-on experience in developing and executing CRM strategies and lifecycle marketing programs.
Demonstrated success in driving significant revenue growth and enhancing customer retention.
Advanced quantitative analysis skills, with a strong aptitude for numbers and the ability to conduct complex calculations with speed and precision.
Deep expertise in customer insights, leveraging analytics to inform strategic decisions and translate data into actionable plans.
A highly collaborative leader with an agile mindset, who can drive large media campaigns and budgets.
A strong and clear communicator who can effectively drive and manage cross functional partners to achieve results.
Proven experience in managing and mentoring team members with multiple years of experience.

Compensation & Total Rewards:

At JustFab, we believe work and life should fit together! We continue to build a culture of flexibility, to empower you to do your best and put yourself first. Our Total Rewards program rewards employees for their hard work, supporting their health, well-being, families, and ultimately their life journey. Total Rewards at JustFab includes:

Hybrid Work Schedule*
Discretionary Paid Time Off*
Summer Fridays*
Healthcare Plans
Employee Discounts
401k
Annual Bonus Program
Equity Program*
And More

Varied for retail and fulfillment roles

The annual base salary range for this position is from $153,000-$200,000. The range provided includes the base salary that JustFab expects to pay for the role. Offered base salary will be dependent on factors including the scope and complexity of the role, candidate’s related work experience, subject matter expertise and work location.

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Security Alert: Protect yourself from scams

At JustFab, we're dedicated to recruiting top talent who share our drive for innovation. To safeguard candidates, JustFab emphasizes legitimate recruitment practices. Initial communication is primarily via official email addresses and LinkedIn; beware of deviations. Personal data and sensitive information will not be solicited during the application phase. Interviews are conducted via phone, in person, or through the approved platforms Teams or Zoom—never via messaging apps or other calling services. Offers are merit-based, communicated verbally, and followed up in writing. If personal information is requested to initiate the hiring process, rest assured it will be through secure and protected means.

About TechStyleOS

TechStyleOS is the globally integrated Operations and Services provider behind some of the fastest growing online fashion brands in history, including Fabletics, Savage X Fenty, JustFab, ShoeDazzle, and FabKids. With capabilities spanning technology, data science, supply chain management, fulfillment, customer service, and more, we help brands launch, scale and grow—across product categories and geographically. From predictive analytics to data-driven marketing and attribution, our unique approach is powered by our proprietary, end-to-end tech platform that enables the brands we serve to deliver a level of personalization, value, and satisfaction that are unrivaled in the fashion industry.

JustFab LLC, ShoeDazzle, LLC, Personal Retailing Inc. (d/b/a FabKids) is an equal opportunity employer. We recruit, employ, compensate, develop, and promote regardless of race, national origin, religion, sex, sexual orientation, gender identity, age, disability, genetic information, veteran status, and other protected status as required by applicable. At JustFab LLC, ShoeDazzle, LLC, Personal Retailing Inc. (d/b/a FabKids), we champion a vibrant workplace culture that thrives on diversity law and do not tolerate discrimination or harassment. We are one team from many backgrounds, innovating through diversity of individuals, who are driven by passion for creating an inclusive space for all. JustFab LLC, ShoeDazzle, LLC, Personal Retailing Inc. (d/b/a FabKids) will continue to champion a workplace culture that prizes diversity and inclusivity.

We encourage you to apply regardless of meeting all qualifications and/or requirements.

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