Sr. Email Marketing Consultant

Full Time • Brooklyn, OH, United States of America

78,829 - 99,815 (Yearly) Added 1 month, 3 weeks ago

Summary

LOCATION

4910 Tiedeman Road - Brooklyn, Ohio 44144

QUALIFICATIONS

Bachelor's degree and 3-5 years of professional experience in email marketing, project management, and strong knowledge of email concepts and design best practices. Proficiency in HTML, CSS, and experience with major Email Service Providers (ESP) required; familiarity with Adobe Campaign or Salesforce Marketing Cloud is a plus.

RESPONSIBILITIES

Plan, develop, manage, and execute email campaigns; analyze and optimize email performance; collaborate with internal teams and agency partners; ensure compliance with industry standards; implement dynamic content for personalization; manage reporting and tracking of campaigns.

INDUSTRY

Financial Services

SHORT DESCRIPTION

KeyBank is seeking an experienced Email Marketing Professional to lead the development and execution of strategic email campaigns that drive engagement and meet business objectives.

Location:

4910 Tiedeman Road - Brooklyn, Ohio 44144

KeyBank is looking for an experienced Email Marketing Professional to join our Email team. In this role you will be instrumental in developing and executing email campaigns and journeys for key initiatives.

You will plan, develop, manage and execute email campaigns and journeys to include email development, campaign setup, execution, testing, deployment, analysis and optimization.

You will build and sustain excellent working relationships with colleagues and collaborate with internal and agency partners to produce effective and measurable outcomes.

Essential Job Functions:

Develop, build, and deploy email campaigns and journeys, to include HTML development/editing, campaign setup, testing, deployment, analysis, and optimization.
Act as a strategic and collaborative advisor for the line of business (LOB) by providing effective email marketing advice. Collaborate program ideation and optimizations that drive engagement and meet business goals.
Deliver assigned marketing emails within scope and timeline.
Manage reporting and tracking functions for assigned campaigns.
Have a test and learn mindset; recommend and implement email tests to optimize outcomes.
Analyze and interpret email performance metrics and provide recommendations to improve email programs/campaigns.
Ensure emails follow industry best practices and KeyBank Compliance requirements.
Implement dynamic content for personalization and segmentation of emails as needed.

Required Qualifications:

Bachelor’s Degree; 3-5 years minimum professional experience
Must have excellent attention to detail, high level of organization and excel at multi-tasking.
Strong project and time management skills
Ability to work independently with minimal supervision, while proactively sharing timely status updates and information with partners
Ability to analyze, summarize and interpret email metrics to understand success and optimize programs; can move logically from findings to conclusions
Can prepare and present data/findings in a concise and understandable format
Knowledge of email concepts, metrics, design and best practices
Experience with at least one major Email Service Provider (ESP)
Experience using Adobe Campaign or Adobe Journey Optimizer, or Salesforce Marketing Cloud (SFMC) a plus
Working knowledge of HTML and CSS for email development
Ability to adapt quickly to changing priorities; capable of operating in a dynamic environment
Experience working in an Agile environment; knowledge of Jira, Confluence and Miro a plus

Job Posting Expiration Date: 12/27/2024

KeyCorp is an Equal Opportunity and Affirmative Action Employer committed to building a diverse, equitable and inclusive culture. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status or other protected category.

Qualified individuals with disabilities or disabled veterans who are unable or limited in their ability to apply on this site may request reasonable accommodations by emailing

HR_Compliance@keybank.com

Tailor Your Resume to Match this Job!

Apply

Share with Friends!