Sr Manager. Commercial Development
LOCATION
In-office (Lakeville, MN) with a hybrid work schedule
QUALIFICATIONS
BA/BS degree required, 5-7+ years of experience in CPG, Pet, Center Store, or Food manufacturing, preferably in customer-facing or trade fund budget management roles. Strong leadership, interpersonal skills, and analytical skills required.
RESPONSIBILITIES
Create business-specific go-to-market strategies, develop sales strategies, influence long-range planning, lead cross-functional collaboration, drive strategic projects, and stay updated on industry trends to identify growth opportunities.
INDUSTRY
Consumer Packaged Goods (CPG), Pet Food
SHORT DESCRIPTION
The Sr. Manager of Commercial Development will create and present actionable strategies for the pet food portfolio, drive brand-specific initiatives, and partner with cross-functional teams to achieve sales and market execution goals.
This role is responsible for the creation of business-specific go-to-market strategies. The Sr. Manager- Commercial Development must possess the skills to create and present action-oriented presentations to broad audiences, including Sales, Marketing, Finance, Executive team, and assigned customers. The role requires the ability to work in a dynamic environment with shifting job requirements and daily priorities. The role is a key contributor to the Pet Business serving as the customer/channel advocate for assigned businesses and is a strategic partner to cross-functional teams, driving thought leadership on category, customer, and brand initiatives while working closely with sales, marketing, finance, demand and supply planning.
This role is responsible for developing sales strategies, communicating key brand initiatives, and driving in-market execution for assigned businesses in the Pet portfolio. The Sr. Manager will lead the translation of brand strategies, marketing plans, and category/shopper insights into channel and customer-specific objectives in order to achieve volume and share targets.
KEY RESPONSIBILITIES
- Translate national brand strategies, marketing plans, and insights into sales strategies by key channels.
- Influence the development of long-range and annual operating plans from a Category, Customer, Channel, & Competitive lens.
- Responsible for creating brand-specific annual priorities across the Pricing, Promotion, Distribution, and Merchandising, inclusive of assortment prioritization and optimization.
- Lead cross-functional collaboration in the creation of Channel Strategies.
- Lead the development of national sales presentations and tools that are rich in category and shopper insights that help Field Sales execute the initiatives in the marketplace with excellence.
- Communicate key Category, Customer, and Competitive insights into volume forecast.
- Assist in the development of trade promotion strategies, trade merchandising plans, and major trade initiatives.
- Provide support for product recalls, label changes, innovation launches, and SKU rationalizations.
- Assist in the creation of materials for National Sales Meetings, Sales webcasts, and ad hoc special projects.
- Demonstrate consistent thought leadership by driving strategic cross-functional projects, process development, and initiative execution, in addition to core responsibilities.
- Industry Expertise: Stay abreast of industry trends, competitive landscape, and consumer behavior to identify growth opportunities.
- BA/BS degree required
EXPERIENCE
-
5-7+ years of CPG, Pet, Center Store, or Food manufacturing company experience; preferably in customer-facing or trade fund budget management roles
- Brand marketing, customer marketing or cross-functional experience preferred, but not required
KEY CAPABILITIES
- Proven track record of delivering exceptional results in a fast-paced, competitive environment.
- Strong leadership and interpersonal skills with the ability to influence at all levels of the organization.
- Demonstrated ability to build and maintain strong relationships with key internal and external partners.
- Demonstrate a strong understanding of financial metrics and their impact on business performance.
- Recognize and develop sustainable solutions while considering long-term and short-term impact of actions when making choices.
- Identify, research, and analyze problems and recommend optimal solutions.
- Lead projects and initiatives while influencing cross-functional partners.
- Work well with others; high levels of self-awareness, and empathy; be able to reach consensus.
- Effective written and verbal communication across all levels of the organization.
- Sets a high standard of performance while pursuing goals with a high sense of urgency.
- Strong analytical skills (Excel, Word, PowerPoint): Experience pulling, analyzing and drawing insights and recommendations from consumption data (IRI/Nielsen).
WORK LOCATION
- In-office (Lakeville, MN) with a hybrid work schedule
#LI-hybrid
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