Sr. Manager, Community Engagement

JOB SUMMARY

The Restoring Hope ministry of American Bible Society empowers the Body of Christ with resources and programs grounded in Scripture and mental health best practices to help people move beyond pain into flourishing. We steward a library of these resources for a global community of practice that spans 113 countries and more than 33k trained healing group facilitators. To meet the significant demands of suffering people around the world, the Restoring Hope ministry is expanding its reach through new resources and more easily accessible programs.

The Sr Manager of Community Engagement will lead the critical work of cultivating new and current audiences to get these resources into the hands of those who most need them. S/he is responsible for developing and implementing a comprehensive marketing and communications strategy to engage new and current program users, broadening the impact and reach of ABS’s Restoring Hope ministry, supporting strategic initiatives and investments, and deepening relationships with program facilitators, ministry partners, and church leaders. S/he will serve as a strategic collaborator and thought partner to members of the team and across the organization, most especially with the Office of Marketing, to fulfill the Restoring Hope team’s ministry objectives as part of ABS’s mission to transform lives through God’s Word. S/he will be able to research and understand the evolving needs and goals of ABS’s Restoring Hope ministry to develop marketing and communications plans that will produce content to effectively support and accelerate those goals. Serve as primary liaison with key internal stakeholders and vendors executing and implementing Restoring Hope’s Strategic Marketing and Communications plan.

MINIMUM SPIRITUAL AND PERSONAL COMMITMENT

• Demonstrate a personal commitment to Jesus Christ.
• Identify with and participate in a Christian church and proactively seek to grow in their Christian faith.
• Actively participate in organizational prayer, devotional times, and organization-wide events.
• Maintain an exemplary standard of Christian ethics, behavior, and conduct within ABS and in their public and private life outside of ABS and always uphold ABS’ Standards of Conduct and Affirmation of Biblical Community.
• Demonstrate Christian maturity in all interactions as displayed by good judgment based on biblical values and principles.
• Actively incorporate their faith in all aspects of their daily work.
• Demonstrate desire and ability to support organizational biblical and religious goals and participate in regular work-related spiritual activities without reservation.
• Have a personal passion for and belief in the Word of God, its ability to transform lives, and the mission of American Bible Society.
• Demonstrate alignment with the vision, mission, and values of American Bible Society.

KEY RESPONSIBILITIES

• Responsibility 1: Implement community engagement strategic plan. With direction from the Sr Director Restoring Hope and guidance from the Chief of Marketing, has ultimate responsibility for the development and execution via project management of an annual marketing and communications strategic plan that effectively supports and aligns all aspects of Restoring Hope's work. This plan will cover the full mix of communications and marketing tools, including media and public relations, internal communications, brand marketing, advertising, direct marketing, digital and social media and production of materials. The strategy will build ministry awareness, promote products and programs, and communicate activities and impact both externally and internally.
• Responsibility 2: Support Restoring Hope stakeholders in program launches, program and product development, digital ecosystem development, growth of engagement with core audiences, and events for ministry leaders and strategic partners. Work with stakeholders when they are launching a sub brand, program, product, or event to develop a comprehensive communications plan and content strategy that will help the team achieve its goals. This includes oversight of the development and rollout of the Restoring Hope umbrella brand and launch of the ministry from external and internal audiences.
• Responsibility 3: Work with the Restoring Hope team to develop and maintain KPI dashboards to ensure timely, data-driven decision making for mission strategy, and meaningful reporting to stakeholders. Collect and analyze data on the performance of marketing and communications tactics using Google Analytics, Google Tag Manager, Active Campaign and other tools of the digital ecosystem, bringing a data-driven approach to ensure that all tactics are performing against goals and recommending adjustments where needed.
• Responsibility 4: Create content. Oversee the design, production and dissemination of marketing and communications collateral, as required. This includes the implementation, operation, monitoring and review of digital strategy with Restoring Hope’s existing website properties, as well as leading the creation of new web pages and microsites as needed. Produce and disseminate compelling content across all marketing channels, including the website, social, newsletters, blog, ads, earned media channels, etc., understanding the differences between channels and identifying what messages, stories, and content work best in each. Strengthen Restoring Hope's brand identity, ensuring visual integrity and message consistency in all external communications. Work effectively and efficiently with external vendors and communications team members to produce high-quality content.

QUALIFICATIONS

• Education: Bachelor’s Degree in a relevant area of study.
• Experience: Relevant experience in community engagement, with 5+ years creating high-level marketing and communications strategy and executing marketing campaigns, preferably in Christian non-profit organization(s); Marketing campaign budget creation and management; Program and product marketing experience to church and ministry leader audiences; Project management experience preferred.
• Technical Skills: 5+ years of social media management preferred; 5+ years of online and/or in-person event strategy, promotion, and management; 5+ years of Google Ad campaign management; 5+ years of paid social media advertising management; Google Analytics and Google Tag Manager experience; KPI and marketing campaign reporting experience; SEO experience; Expert-level experience creating strategy and building marketing automations in ActiveCampaign or similar platforms; Extensive knowledge and experience of Monday.com or other PM software (Trello, Jira, Basecamp, Miro, Asana, ClickUp); Experience with Microsoft 360 and Teams strongly preferred; Understanding of today’s technology trends, specifically with system automation and AI integration

KEY COMPETENCIES

All ABS staff must demonstrate the following skills:

• Demonstrate desire and ability to support organizational biblical and religious goals and participate in regular work-related spiritual activities without reservation.
• Have a personal passion for and belief in the Word of God, its ability to transform lives, and the mission of American Bible Society.
• Demonstrate alignment with the vision, mission, and values of American Bible Society.

All Staff must demonstrate the following skills at a level fitting their role:

Communication Skills

• Complex Communication: Proficient in communicating complex ideas to various stakeholders, both verbally and in writing.

Teamwork and Collaboration

• Collaborative Effort: Works well with others, shares information, and contributes to team goals.

Cultural Competence and Inclusion

• Cultural Awareness: Respects and values diverse backgrounds and perspectives.

Service Orientation

• Responsive Adjustment: Adjusts strategies based on new information, remains flexible in dynamic environments.

Adaptability and Flexibility

• Responsive Adjustment: Adjusts strategies based on new information, remains flexible in dynamic environments.

Time Management and Organization

• Efficient Coordination: Prioritizes tasks, manages multiple projects, and ensures team deadlines are met.

Problem-Solving and Critical Thinking

• Analytical Problem Solving: Analyzes complex problems, develops solutions, and makes decisions independently.

Leadership and Initiative

• Team Leadership: Guides, supports and leads team members to achieve goals, engage in cross-company collaboration and pivot when needed to achieve strategic change.

PHYSICAL DEMANDS:

Ability to work at a computer for extended periods of time. Occasional lifting of materials and equipment, up to 20 pounds.

American Bible Society is committed to providing equal employment opportunities to qualified individuals with disabilities and ensuring a workplace free from discrimination. In accordance with the Americans with Disabilities Act (ADA) and other applicable laws, we will provide reasonable accommodations to qualified individuals with disabilities to enable them to participate in the application process and perform the essential functions of their job.

Office Location:

• Remote considered, preference for ABS Headquarters – Old City Philadelphia
• Core Hours: 8:30 a.m. - 5:00 p.m.

Travel Required:

Occasional domestic and international travel is required. No more than 10% of time spent on travel annually.

ADDITIONAL INFORMATION

• Background Check: Candidates must pass a background check as a condition of employment. This may include criminal history, credit check, and verification of employment and education history.
• Reference Checks: Employment is contingent upon satisfactory reference checks.
• Eligibility to Work: Candidates must provide proof of eligibility to work in the United States.
• Affirmation of Biblical Community: Candidates must sign and agree to uphold the ABS Affirmation of Biblical Community as a condition of employment.

American Bible Society is committed to providing equal employment opportunities to all applicants and employees, in accordance with federal, state, and local laws. We believe in the inherent dignity and worth of every individual, created in the image of God, and strive to reflect Christ’s love and justice in our employment practices.

We do not discriminate on the basis of race, color, national origin, sex, age, disability, veteran status, genetic information, or any other protected status. Our commitment to diversity and inclusion is rooted in our Christian faith and values, which call us to love and respect all people.

As a faith-based organization, we require employees to affirm and uphold our Christian beliefs as a condition of employment. This requirement is consistent with our mission and ensures that our work environment aligns with our core values and deeply held religious principles.