Sr. Manager, Ecommerce Channel

Hi, we’re Stumptown. We’re a coffee company, and we source, roast, taste, package, sell, deliver, brew and serve what we firmly believe is the best coffee on the planet. We are progressive, open, and evolving but uncompromising in our commitment to quality. We work hard, collaborate constantly and have fun every day. We pride ourselves on our passion for excellence, our spirit of generosity and on the long-term relationships we nurture as we guide our coffee from the good hands of our hardworking partners at origin into the cups of our customers. If you love coffee, people and getting things done, this just might be the place for you.

Summary:

The Senior Manager of eCommerce Channel is accountable for Stumptown’s fastest growing sales channel. The role leads the marketing plan along with the promotional and product calendar, providing a best-in-class customer and brand digital experience and working closely with cross functional team members to deliver against the sales and profit growth goals. This role will partner with the Head of Marketing on strategy to support both short and long term plans and to ensure alignment to the greater brand marketing strategy. They will partner with the internal creative and social media team to ensure one cohesive communication and brand plan.

Responsibilities:

• Initiates and leads development and execution of the eCommerce strategy, annual marketing plan and budget. Aligning with company goals, focuses on driving eCommerce sales, improving channel profitability, increasing conversion and improving customer retention.

• Creates annual promotional plans to deliver sales revenue and profitability targets. Executes monthly promotions. Tracks and shares performance in monthly dashboards.

• Closely monitors the overall health of the business. Sets, tracks and reports on KPIs monthly.

• Stays current with industry trends, traffic driving programs and success metrics including SEM, SEO, social, display and email marketing. Partners with the marketing team to optimize programming to deliver sales targets.

• Develops and presents quarterly competitive analysis and audits of eCommerce and analytical standard methodologies; converts insights into new ideas.

• Maintains and reports on daily and weekly dashboards. Identifies traffic trends, abandonment issues and opportunities for improving site conversion rates. Provides strategic insights and recommendations to increase site conversion and drive site improvements.

• Applies high-level understanding of back-end functionality, inventory, merchandising, and marketing planning to the eCommerce business.

• Collaborates with internal and external digital partners to align eCommerce efforts across platforms (paid, SEO, newsletter, social media and influencer) ensuring optimized and integrated consumer messaging.

• In partnership with the Marketing team, executes customer acquisition and retention efforts (Email, PPC, Paid Social, SEO and more). Maintains and grows customer lists & segmentation.

• Manages paid advertising and performance. Partners with the creative team to ensure that visual and copy content align with the Stumptown brand voice and aesthetic.

• Proactively communicates promotional programming/messaging to key stakeholders.

• Leads strategy and champions initiatives to ensure best-in-class subscription and online experience. Makes recommendations for innovative, scalable ideas to enhance functionality, personalization, and overall customer experience.

• Partners with the Product team to optimize assortment, pricing and test new eCommerce product offerings.

• Manages digital agency partner relationships and collaborates with peers at sister companies, leveraging resources and shared learnings.

• Responsible for managing eCommerce P&L and operating budget including managing controllable costs

• Manages and mentors the Digital Experience Manager, fostering a team culture of innovation and collaboration.

• Performs other duties as assigned.

Skills and Qualifications

• 5+ years’ experience in digital marketing or eCommerce, leading a digital business and team with proven success in revenue growth. 2+ years in a digital or DTC role preferred. People management experience is highly preferred.

• Bachelor’s degree in business or related field.

• Experience with DTC and eCommerce platforms - Google Analytics, Zendesk, SearchSpring, Klaviyo, Attentive, Shopify and Ordergroove.

• Experience with A/B, multivariate and other forms of web testing is preferred.

• Strong analytical skills. Proven ability to analyze and interpret complex data into actionable insights.

• Experience in paid media, leading successful digital marketing campaigns and cultivating LTV through loyalty and subscription programming.

• Strong business acumen and ability to understand business/technical requirements for analysis purposes.

• Strong critical thinking skills.

• Excellent verbal and written communication and presentation skills.

• Highly organized with ability to manage multiple projects and competing timelines.

• Demonstrated ability to lead and influence cross-functionally.

• Collaborative team player, skilled at building and maintaining relationships.

• A passion for specialty coffee and everything we do every day at Stumptown!

Physical Demands

• Ability to work continuously at a computer.

• Carry weight, lift – lift up to 5 pounds frequently and up to 20 pounds occasionally.

Work Environment

• Work takes place in office settings; this position is based at our HQ in Portland, Oregon and will spend, on average, half of their time working in the office and half of their time working from home.

• May occasionally require travel via car and/or airline (5-10%), standing and/or sitting for extended periods of time, and occasional overnight hotel stays.

• Ability to occasionally work outside of standard business hours on an ad-hoc basis to address urgent business needs and support retail and marketing activities on weekends and evenings.

At Stumptown, we welcome diversity and celebrate that our communities include individuals from all backgrounds, identities, and walks of life. We strive every day to foster an environment of inclusion, diversity, equity, and accessibility that supports our employees, customers and communities. We know that embracing diversity makes us stronger, enriches our culture, and allows us to grow together. We encourage candidates with diverse backgrounds, identities, skills, and abilities to apply. If you require reasonable accommodation in completing the application, interview or assessment process, please direct your inquiries to a member of the People team at jobs@stumptowncoffee.com or by calling (855) 711-3385. We are proud to be a B Corp and equal opportunity employer.