Sr. Manager, Global Dtc Merchandising, Ugg in Ca

At Deckers Brands, Together, Every Step is a promise kept that every employee can bring their authentic self, is valued and supported, as a whole person, at work and beyond. Together, Every Step is how we continue to deliver exceptional business results, experience an amazing place to work, and have a positive impact on the communities and world around us.

Job Title: Sr. Manager, Global DTC Merchandising, UGG

Reports to: Sr. Director, Global DTC Merchandising

Location: Remote – US / West Coast Preferred

Interested applicants must reside in one of the following approved states:

Arizona, California, Colorado, Minnesota, New Jersey, Texas

The Role

The Sr. Manager, Global DTC Merchandising- UGG, will play a pivotal role in driving the global merchandising strategy for the Direct-to-Consumer (DTC) business, which includes eCommerce, full-price, and off-price retail channels. This individual will be responsible for developing product assortments, analyzing sales performance, and ensuring alignment with global brand initiatives. The role requires a strategic mindset and strong collaboration with cross-functional teams to deliver a compelling product offering that exceeds customer expectations across all DTC touchpoints.

We celebrate diversity-of your background, your experiences and your unique identity. We are committed to ensuring an inclusive and equitable workplace where all of our employees can Come as They Are. We believe that when we bring our different perspectives to work, we are truly Better Together.

Your Impact

The primary functions of this role, include but are not limited to:

Directive Assortment Planning and execution:

Partner with the Sr. Director of Global Merchandising and the regional Merch teams, in the development and execution of global product assortments for all DTC channels, ensuring alignment with brand strategy, and financial targets.
Drive seasonal product strategies, collaborating with regional Merch, Retail brand expression and visual merchandising teams, to tailor assortments to key markets, target consumer segments and retail capabilities.
Lead the global DTC exclusive and MFO (Made for Outlet) product efforts together with the global product and regional merch teams.
Lead the global/regional alignment of the DA assortments across eComm and full price retail channels.

Cross-Functional Collaboration:

Collaborates cross-functionally with regional DTC merchandising leads, who maintain a dotted line reporting relationship into this role to ensure consistent execution of merchandising strategies across regions.
Drive the regional investment review process in collaboration with the regional merch and planning teams.
Work closely with global marketing, product management and brand planning to align on primary and secondary marketing stories, and the expected regional investments behind them.
Collaborate with and support the retail brand expression team and DTC visual experience team, to optimize and align assortments to enable an exceptional costumer journey within our full price retail channel.
Establish and maintain a communication platform to optimize global and regional communication capabilities, and access to key global and regional information.
Represent Global/Regional UGG merchandising and actively participate in global S&OP meetings.

Sales & Performance Analysis:

Building out impactful global reporting, using data visualization in partnership with analytics teams.
Analyze product performance, sell-through rates, and consumer insights to ensure optimal future assortments.
Create and monitor KPI’s, provide regular reports and propose potential actions.

Market & Consumer Insights:

Stay informed on global retail and eCommerce trends, competitive landscape, and consumer behavior to inform assortment strategies and identify new opportunities.
Gather feedback from regional DTC teams to ensure regional differences are considered when building out global assortment directives.

Who You Are

You are a confident communicator and influencer, skilled at building relationships and working collaboratively across global and regional teams. Your natural ability to align stakeholders ensures that merchandising strategies are consistent and effective across diverse markets.

Additionally, you are self-motivated and comfortable making decisions that impact the broader organization, showing strong leadership and accountability.

Your commitment to UGG’s values of collaboration, innovation, and inclusivity shines through in your ability to foster a positive team environment and drive the success of global DTC initiatives. You are also flexible and willing to travel domestically and internationally to ensure alignment and execution of key initiatives across regions.

We’d love to hear from people with

with a deep passion for retail and merchandising, particularly within the footwear and apparel industry. With over 8-10 years of experience, they possess a strong understanding of Direct-to-Consumer (DTC) retail channels, including eCommerce and full-price/off-price stores. This individual is both analytical and creative, with a strategic mindset that enables them to craft compelling product assortments and optimize performance through data-driven decision-making.

What We'll Give You

Competitive Pay and Bonuses - We’ve created a variety of competitive compensation programs to foster career development, reward success and to show our employees just how much they’re valued.
Financial Planning and wellbeing - No matter what financial goals our employees have set, we want to help them get there. Our plans provide powerful ways to protect income, pay for expenses and invest in the future.
Time away from work - Sometimes we need time away to be with family, focus on our health or just simply recharge. Our plans support our employees’ needs to get out, get healthy and come back stronger than ever.
Extras, discounts and perks - Being a valued member of the Deckers Brands team means more than just a paycheck. From generous discounts to community-based programs, we offer a variety of cool extras
Growth and Development - Deckers Brands was built on the idea of pursuing passion. That’s why we offer extensive opportunities and support for personal and professional development.
Health and Wellness - There’s nothing basic about our comprehensive health and wellness programs and offerings. While at work and at play, we aim to support a healthy lifestyle.

$155,000 - $165,000

The salary range posted reflects the minimum and maximum target for new hire salaries for this role in our Goleta, CA location. Individual pay will be determined by location and additional factors, including job related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary for your preferred location during the hiring process.

Equal Employment Opportunity
Diversity and inclusion are key to our success. We are proud to be an equal opportunity employer and our employees are people with different strengths, experiences and backgrounds who share a passion for our brands. We welcome qualified applicants regardless of their race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, mental or physical disability, medical condition and all of the other beautiful parts of your identity.

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Sr. Manager, Global Dtc Merchandising, Ugg

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