Sr. Manager, Growth Marketing - Paid Channels

Welcome to the future of coffee. Cometeer features the best beans from world-class roasters, brewed better through science, and frozen in a peak-state of coffee deliciousness. Delivered in a tiny recyclable capsule, all you have to do is melt it with hot water (or ice water, or oat milk). Think pour over quality, pajama convenience. With a mission to elevate how the world consumes coffee, we recognize that our greatest strength lies in our people.

At Cometeer, we foster a culture of collaboration, curiosity, and respect, where every team member's unique perspective and contributions drive our success. We are passionate about building an environment where individuals thrive, innovate, and feel empowered to make an impact. Join us in revolutionizing an industry while celebrating the people who make it all possible.

The Role

We are looking for a Sr Manager, Growth Marketing - Paid Channels to drive Cometeer's customer acquisition strategy on key platforms, with an emphasis on our paid social presence. In this role, you will work closely with the entire growth, product and data teams. An ideal candidate will be a self-starter who independently and consistently seeks opportunities to improve our existing acquisition efforts, generate revenue opportunities, run effective A/B tests, and enhance the customer experience across the board at Cometeer. They also need to be a supportive team player who thrives in a fast-paced, high impact and cross-functional work environment.

What you'll do:

• Campaign Strategy and Planning:
  • Develop comprehensive paid media strategies aligned with our overall marketing goals and target audiences.
  • Collaborate with cross-functional teams to understand business objectives, target demographics, and market trends.
• Paid Advertising Execution:
  • Create, manage, and optimize paid campaigns across platforms such as Meta, Direct Mail, and other relevant channels.
  • Craft compelling ad copy, visuals, and landing page recommendations to ensure maximum engagement and conversion rates.
  • Monitor budgets and spending, adjusting bids and allocations as needed to optimize campaign performance.
• Audience Targeting and Segmentation:
  • Identify and refine audience segments for each campaign based on demographics, behaviors, and interests.
  • Utilize data-driven insights to improve targeting accuracy and campaign effectiveness.
• Creative Development:
  • Create captivating ad copy that resonate with the target audience and encourage clicks and conversions.
  • In partnership with the creative team develop compelling ad creative
• A/B Testing and Optimization:
  • Continuously monitor campaign performance metrics and optimize on an on-going basis
  • Implement A/B tests for various ad elements (copy, visuals, landing pages) to improve campaign outcomes.
  • Analyze data to identify trends, insights, and opportunities for optimization.
• Data Analysis and Reporting:
  • Generate regular performance reports showcasing key metrics and insights to share with stakeholders.
  • Use analytics tools to extract actionable insights and adjust strategies accordingly.
• Stay Abreast of Industry Trends:
  • Keep up-to-date with industry trends, best practices, and emerging technologies related to paid media and digital advertising.
  • Apply new knowledge to enhance campaign strategies and tactics.

What we're looking for:

• 5+ yrs experience; subscription experience is a bonus
• Strong strategic, analytical thinker with outstanding verbal and written communication skills that support the ability to distill complex information into compelling narratives ("the elevator pitch")
• Experience building and launching high performing acquisition programs
• Strong background in analytics including customer data, order data, and site performance data—with the expertise to determine a comprehensive strategy and tactical actions based on results
• Ability to develop, test, and potentially implement hypotheses based on specific analytical inquiries and strategic objectives
• Solution-oriented approach to problem solving that is grounded in data-based decision-making; does not "boil the ocean" to find answers to questions
• Understands how to prioritize and tackle problems that vary in size and complexity
• Ability to work well independently and in close collaboration with teammates
• Positive, compassionate individual who treats colleagues and customers with respect

• 
  Comprehensive Benefits Package

• Health Insurance: Full medical, dental, and vision plans with competitive coverage options. Cometeer pays for ~80% of your medical insurance plan!
  • High deductible plan with an HSA
  • PPO with FSA
• 401(k) with Company Match: We invest in your future with a matching contribution up to 4%.
• Equity Program: Participate in our growth with Incentive Stock Options (ISOs). Grants are awarded at hire and employees are eligible for future grants based on tenure!
• Paid Time Off: Generous PTO policy including 20 days of annually accrued PTO plus 12 holidays (including 1 floating holiday that is prescheduled and the other which is flexible!)
• Parental Leave: Generous paid parental leave policy, including 8 weeks at full pay; an additional 8 weeks of short-term disability leave at full pay for delivery & recovery.
• Wellness Programs: Resources to keep you at your best, from Fitness Discounts, to Mental Health Support, to our on-site gym in our Gloucester office.

Cometeer provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.