Sr. Manager - Growth Marketing Programs
LOCATION
Not specified
QUALIFICATIONS
4+ years of experience in demand generation or sales support role, prior experience marketing to public sector or healthcare organizations, and knowledge of executing modern marketing channels.
RESPONSIBILITIES
Define go-to-market objectives with sales and marketing, develop an omnichannel campaign strategy, execute marketing plan tactics, evaluate partner marketing opportunities, manage marketing vendors, report on campaign performance, and handle revenue marketing budget.
INDUSTRY
Information Technology Solutions and Services
SHORT DESCRIPTION
The Sr. Manager of Growth Marketing will collaborate with sales and marketing at SHI to create campaigns that enhance customer experience, boost brand awareness, and drive revenue growth.
The primary success metrics for the Sr. Manager of Growth Marketing will be supporting the expansion of customer share of wallet, including shifting strategic technology contracts through SHI and investing in new SHI portfolio solutions. An ideal candidate will have a deep understanding of B2B technology marketing and will understand the capabilities of marketing channels to drive valuable leads and opportunities.
Over 17,000 organizations worldwide rely on SHI’s concierge approach to help them solve what’s next. But the heartbeat of SHI is our employees – all 6,000 of them. If you join our team, you’ll enjoy:
- Our commitment to diversity, as the largest minority- and woman-owned enterprise in the U.S.
- Continuous professional growth and leadership opportunities.
- Health, wellness, and financial benefits to offer peace of mind to you and your family.
- World-class facilities and the technology you need to thrive – in our offices or yours.
- Partner with sales and marketing specialists to define go-to-market objectives and develop a marketing plan that will drive predictable pipeline
- Inform channel investment strategy, partnering with internal digital, events, content and campaign marketing teams to deliver an omnichannel campaign strategy
- Accountable for ensuring all marketing plan tactics are executed with direct responsibility over all messaging, email design, sales communications and reporting
- Responsible for designing and evaluating partner marketing opportunities, ensuring all investments and commitments expected of sellers aligns to the go-to-market plan
- Evaluate, select, and manage strategic marketing vendors that contribute to the outsourced execution of marketing programs, including telemarketing services, events and specialized media
- Report on campaign performance and overall marketing impact regularly to internal stakeholders and partners
- Capture insights and feedback, internally and externally, to inform future campaign strategy and messaging
- Manage and adhere to a defined revenue marketing budget, including MDF partner funding management
- Develop campaign briefs to inform and enable extended marketing and sales teams on GTM strategy
- 4+ years’ experience in demand generation or sales support role
- Prior experience marketing to public sector or healthcare organizations
- Prior experience executing modern marketing channels
- Ability to think strategically, prioritize tasks and execute with attention to detail
- Strong reporting and data analysis skills
- Excellent verbal and written communication skills
- Excellent presentation skills
- Confidence in reporting and communicating results
- Ability to understand audience and adapt communications accordingly
- Ability to work both individually and in a team environment
- Ability to work effectively within all levels of an organization
- Ability to lead strategic initiatives
- Ability to inspire and motivate others
- Desire to learn and grow in a transformation
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