Metagenics
Sr. Manager, Hcp Marketing
Full Time
•
Aliso Viejo, CA, United States of America
150,000 - 170,000 (Yearly)
Added 9 hours, 30 minutes ago
Summary
LOCATION
Aliso Viejo, CA (minimum of two workdays per week onsite)
QUALIFICATIONS
Bachelor's degree in Marketing, Business, Healthcare, or related field; 5-7 years of experience in healthcare or supplements marketing; strong digital marketing skills; excellent communication and relationship-building abilities.
RESPONSIBILITIES
Develop and implement marketing plans for healthcare practitioners, execute digital marketing strategies, create educational content, manage relationships with healthcare professionals, generate leads, organize events, conduct market research, and analyze campaign performance.
INDUSTRY
Health and Wellness/Supplements
SHORT DESCRIPTION
Seeking a Healthcare Practitioner Marketing Sr. Manager to lead marketing initiatives targeting healthcare professionals, focusing on digital marketing and content creation to enhance brand engagement and sales.
⠀:
We are seeking a dynamic and experienced Healthcare Practitioner Marketing Sr. Manager to lead our marketing initiatives targeting healthcare professionals (HCPs). This role focuses on developing and executing marketing strategies that drive engagement, brand awareness, and sales through practitioner channels, with a strong emphasis on digital marketing and content creation. The ideal candidate will have a solid understanding of healthcare marketing, strong digital marketing skills, and a passion for the wellness and supplements sector.
We are looking for a motivated individual who is passionate about health and wellness and has the ability to inspire healthcare professionals to recommend Metagenics products. If you are a digital-savvy marketing manager with experience in the healthcare or supplements industry, we would love to hear from you!
Key Responsibilities
Basic Requirements
The current range for this role based out of Aliso Viejo, CA is $150,000.00/yr. to $170,000.00/yr.
The wage range for this role takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.
This role may also be eligible to participate in a discretionary annual incentive program, subject to the rules governing the program, whereby an award, if any, depends on various factors, including, without limitation, individual and organizational performance.
Click here for Metagenics’ California Data Privacy Act Disclosure
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About Metagenics
Metagenics believes in helping people live happier, healthier lives by realizing their genetic potential. It’s why, when we defined Metagenics’ Mission, Values, and Vision, we started with our company’s own DNA. United by purpose and core values (Integrity, Authenticity, Respect, Diversity & Inclusion and Healthy & Happiness) the Metagenics’ team is dedicated to providing effective nutritional products and solutions, for healthcare professionals.
People Culture First
We believe the way we do business is as important as the business we do; that a company in the nourishment business should nourish its people, too. So, we incorporated healthy, sustainable care into every dimension of our culture. Our diverse and expansive team are a prime example of the power of a people-first approach. We know first-hand, when an organization prioritizes internal growth and fosters empathy, its people come together to set an example of what the world can become.
⠀:
Metagenics believes in helping people live happier, healthier lives by realizing their genetic potential. It’s why, when we defined Metagenics’ Mission, Values, and Vision, we started with our company’s own DNA. United by purpose and core values (Integrity, Authenticity, Respect, Diversity & Inclusion and Healthy & Happiness) the Metagenics’ team is dedicated to providing effective nutritional products and solutions, for healthcare professionals.
People Culture First
We believe the way we do business is as important as the business we do; that a company in the nourishment business should nourish its people, too. So, we incorporated healthy, sustainable care into every dimension of our culture. Our diverse and expansive team are a prime example of the power of a people-first approach. We know first-hand, when an organization prioritizes internal growth and fosters empathy, its people come together to set an example of what the world can become.
The Role
We are seeking a dynamic and experienced Healthcare Practitioner Marketing Sr. Manager to lead our marketing initiatives targeting healthcare professionals (HCPs). This role focuses on developing and executing marketing strategies that drive engagement, brand awareness, and sales through practitioner channels, with a strong emphasis on digital marketing and content creation. The ideal candidate will have a solid understanding of healthcare marketing, strong digital marketing skills, and a passion for the wellness and supplements sector.
We are looking for a motivated individual who is passionate about health and wellness and has the ability to inspire healthcare professionals to recommend Metagenics products. If you are a digital-savvy marketing manager with experience in the healthcare or supplements industry, we would love to hear from you!
Key Responsibilities
- Strategic Planning: Develop and implement comprehensive marketing plans tailored to healthcare practitioners, including doctors, nutritionists, and other healthcare professionals, to promote the company's supplements.
- Digital Marketing: Execute digital marketing strategies in collaboration with digital marketing team including email campaigns, social media, webinars, and content marketing, to engage HCPs and educate them on the benefits and science behind Metagenics products.
- Content Development: Collaborate with product, medical and creative teams to create educational materials, clinical guides, case studies, and digital content that resonate with healthcare practitioners.
- Partnership & Relationship Management: Establish and maintain relationships with key healthcare professionals, industry influencers, and thought leaders to expand brand presence within the healthcare sector.
- Lead Generation: Develop strategies for lead generation and nurturing within the healthcare community, leveraging both traditional and digital marketing channels.
- Event Management: Plan and execute HCP-targeted events such as webinars, seminars, conferences, and industry trade shows to build brand visibility and foster relationships.
- Market Research: Conduct ongoing market research to understand the needs, trends, and challenges of healthcare professionals, ensuring marketing strategies are aligned with industry demands.
- Metrics & Analytics: : Track, analyze, and report on the performance of HCP marketing campaigns, using insights to refine strategies and improve effectiveness.
- Collaboration: Work cross-functionally with product development, sales, and customer support teams to align marketing efforts with overall business objectives and ensure seamless execution.
Basic Requirements
Experience / Training / Education
- Bachelor’s degree in Marketing, Business, Healthcare, or related field.
- 5-7 years of experience in healthcare, consumer, or supplements marketing.
- Proven track record of developing and executing successful digital marketing campaigns.
- Strong understanding of healthcare professional needs, the regulatory environment, and industry trends.
- Excellent communication and interpersonal skills with the ability to build relationships with healthcare professionals.
- Proficiency in digital marketing tools (email platforms, social media, SEO, etc.) and CRM systems.
- Ability to analyze data and metrics to inform decision-making and strategy.
Preferred Skills
- Experience in content creation for HCPs, particularly in supplements, nutrition, or wellness. Familiarity with clinical research and the ability to translate complex information into clear, compelling marketing messages.
- Project management skills, with the ability to manage multiple campaigns simultaneously.
Compensation
The current range for this role based out of Aliso Viejo, CA is $150,000.00/yr. to $170,000.00/yr.
The wage range for this role takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.
This role may also be eligible to participate in a discretionary annual incentive program, subject to the rules governing the program, whereby an award, if any, depends on various factors, including, without limitation, individual and organizational performance.
Health and Wellness:
- Medical, dental, vision
- Annual employer HSA (Health Savings Account) funding for eligible employees who elect an HSA medical plan
- STD, LTD, Basic Life AD&D coverage
- 401k + employer matching
- Free mental health resources through wayForward
- Vacation and Sick Time
- 2 Volunteer Days off per year
- Emergency evacuation time off
- 11 paid company holidays
- 1 Floating holiday to celebrate your birthday or important religious/holiday to you
- Quarterly product allowance to use towards your favorite Metagenics products!
- Product discount
- Peer to peer recognition programs & more!
A minimum of two workdays per week are to be conducted at the Aliso Viejo office (25 Enterprise Ste 200, Aliso Viejo, CA 92656).
Learn more about how we help patient live happier and healthier lives here: https://www.metagenics.com/join-our-movement
Metagenics, and its companies are committed to providing equal employment opportunity without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other protected status with respect to recruitment, hiring, promotion and other terms and conditions of employment. Metagenics takes affirmative action in support of this policy to employ and advance in employment individuals who are minorities, women, disabled, and veterans.
Click here for Metagenics’ California Data Privacy Act Disclosure
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