Sr. Manager, North America Marketing

Welcome to Warner Bros. Discovery… the stuff dreams are made of.

Who We Are…

When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next…

From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.

Your New Role...

The Senior Manager of North America Marketing is responsible for regional Marketing activations for WBDCP and is part of a larger team that develops North America strategic plans and go-to-market activations across retail, licensees, and consumers for all WBDCP intellectual property to drive to revenue goals. The team collaborates closely with Sales & Retail Business Development, Category Management, Creative/Product Development, Legal and Finance to drive financial targets and business innovation to reach fans. A successful candidate is strategic, innovative, thinks creatively, is flexible, works collaboratively, and has exceptional communication skills.

The objective of the Senior Manager position is to help maximize the region’s business and drive holistic marketing activations across the market. This role works in close partnership with North America Sales and Retail Brand Development to drive retail marketing campaigns, differentiation, purchase intent and sell-through initiatives across assigned retail accounts. This position also works closely with the CP Global Franchise teams to identify specific needs for the region. Franchises include and are not limited to DC, Harry Potter, Looney Tunes, and Discovery.

Your Role Accountabilities...

• North America Franchise Management & Strategic Plan Development: Leverages global Franchise plans to develop, manage and present North America strategies.
  • Localizes global franchise plans for assigned franchises for licensees for North America and works to develop cohesive and synergistic plans across all disciplines within WBCP
  • Determines franchise prioritization and strategic approach for North America region in partnership with Sales and Category
  • Creates digital marketing and franchise B2B sell-in tools (i.e. Recaps, One-sheets, etc.)
  • Identifies franchise and consumer segment growth opportunities
  • Utilizes Best Practices from other regional activations

• North America Digital Strategy & Management: Leverages licensee and retail marketing to develop digital marketing communication tactics to drive awareness of product launches
  • Marketing Campaign management and oversight of all product content and media campaigns for digital marketing across all franchises in North America
  • Determines franchise prioritization for digital marketing programs for the development of product content
  • Directs strategy and manages development of newsletters and other digital efforts, driving value for our licensees & retailers through O&O platforms.
• North America Retail Marketing Strategy: Leverages Sales and RBD plans to develop retail marketing plans and post-mortem analytics
  • Creates retail marketing activations and sell-in tools specific for assigned retailer(s) to differentiate across the market
  • Determines franchise and retail prioritization for North America in partnership with Retail Sales and Category leads.
  • Marketing Campaign management and oversight (Plan of Record, Activation Plan)
• Drives the following Marketing activities for North America:
  • Develops Marketing campaigns to drive strategic and operating plan of assigned franchise(s) and retailer(s)
  • Execution of retail and consumer marketing initiatives, including serving as one of the NA liaisons within CP, other Warner Bros. divisions vendor/agencies for assigned franchise(s) and retailer(s).
  • Franchise and retail oversight on digital marketing activations such as original digital video content, influencer initiatives, and retail & consumer media campaigns.
  • Ensures that marketing activations are designed and implemented to meet specific measurable goals (short term and long term) that drive revenue.
  • Coordinates with all WBCP departments to drive the execution of cohesive brand initiatives, including but not limited to promotional activities, retail, trade and/or consumer promotions, advertising, and other activities.
  • Works with Category teams to identify incremental business opportunities and to increase sell-in and sell-thru of licensed products for assigned franchises
  • Partners with licensees to amplify and supplement consumer and retail marketing efforts
  • Works with Sales & Retail Business Development to ensure brand placement and presence at retail is maximized
  • Serves as marketing lead in retail and licensee meetings, as appropriate.
  • Partners with Global Franchise to develop best practices (e.g., tool kits, activations, etc.)
  • Recommends and works with Research & Insights to implement market research for assigned franchises and retailers where applicable
  • Builds and maintains relationship with colleagues working to drive business in sister divisions:TV, Interactive, WHE, etc. to establish a reliable and timely flow of information and materials.
  • Manages brand integrity of licensee and retail marketing tools and assets for B2B and B2C including digital assets for ecomm, in-store POS, etc.
• Marketing budget oversight & management: develops, tracks and implements use of franchise and retail-specific budgets in collaboration with Sales/RBD & Category teams

Qualifications & Experience...

Work Experience

• Minimum 7 years’ experience Retail Marketing, Digital, Brand Management, Promotions, Partnerships or related field required.
• Minimum 3 years’ experience in managing agencies, 3rd parties
• Consumer Products experience required

Education, Professional Training, Technical Training or Certification

• Bachelor’s degree in related field required

Knowledge/Skills

• Critical thinker with proven track record in strategy development & implementation, marketing principles & brand management
• Savvy digital marketer with knowledge of e-comm & media buying (or managing media agencies)
• Passionate & knowledgeable about pop culture, products, fans, social/digital media and the business of entertainment overall
• A developer of ideas, skilled at brainstorming and shaping concepts as a team
• Experience with both B2B and B2C marketing & communications (trade shows, retail pitches, Summits, product launch events, etc.)
• Must have a clear understanding of dynamics & needs of complex stakeholder management
• Outstanding communication and presentation skills, with ability to present and inspire all levels
• Skilled at juggling many competing priorities, with exceptional organizational, planning and follow-through skills with ability to work well under time constraints.
• Gifted in Excel and PowerPoint
• Experience with team building and bringing out the best in others

Management has the right to add or change duties and job requirements at any time.

How We Get Things Done…

This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.

Championing Inclusion at WBD

Warner Bros. Discovery embraces the opportunity to build a workforce that reflects the diversity of our society and the world around us. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.

If you’re a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.

In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. Actual salaries will vary based on several factors, including but not limited to external market data, internal equity, location, skill set, experience, and/or performance. Base pay is just one component of Warner Bros. Discovery’s total compensation package for employees. Pay Range: $109,900.00 - $204,100.00 salary per year. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards. In addition, Warner Bros. Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and sick time and vacation.

If you’re a qualified candidate with an arrest or conviction record, please know that your application will be considered in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.