Sr. Marketing Automation Specialist

As a Marketing Automation Senior Specialist at Personify Health, you will play a crucial role in building the full top-of-the-funnel workflow and supporting the Sales Development Representative (SDR) team to convert more opportunities. We are looking for a talented individual with a strong background in marketing automation, lead generation, and a deep understanding of the customer journey.

In this role you will wear many hats, but your knowledge will be essential in the following:

• Develop and implement end-to-end automation workflows to enhance top-of-funnel lead generation and engagement across all channels and touchpoints (e.g., digital, email, phone and social).
• Collaborate with marketing and sales teams to optimize marketing automation processes and ensure alignment with the overall business goals.
• Create and manage targeted email campaigns, landing pages, and lead nurturing programs to drive conversions.
• Support the sales development resource team by mapping workflows based on buyer personas, solutions and intent data, helping drive high-quality leads and optimizing lead scoring processes.
• Monitor and analyze the performance of marketing campaigns, providing actionable insights and recommendations for improvement.
• Identify opportunities for process efficiencies and automation enhancements to streamline workflows and drive results.
• Stay up-to-date with the latest trends and best practices in marketing automation and lead generation.

You’ll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

• Bachelor’s degree in Marketing, Business, or related field.
• Proven experience in marketing automation platforms such as HubSpot, 6sense, ChatGPT and SalesLoft.
• Strong understanding of lead generation strategies, campaign management, and customer segmentation.
• Experience in working collaboratively with cross-functional teams, especially sales and marketing.
• Analytical mindset with the ability to interpret data and metrics to drive effective decision-making.
• Excellent communication skills and attention to detail.
• Relevant certifications in marketing automation or related fields are a plus.

No candidate will meet every single desired qualification. If your experience looks a little different from what we’ve identified and you think you can bring value to the role, we’d love to learn more about you!

In compliance with all states and cities that require transparency of pay, the base compensation for this position ranges from $75,000 to $85,000. Note that salary may vary based on location, skills, and experience. This position is eligible for 5% target bonus/variable compensation as well as health, dental, vision, mental health and other benefits.

We strive to cultivate a work environment where differences are celebrated, and employees of all backgrounds are empowered to thrive. Personify Health is committed to driving Diversity, Equity, Inclusion and Belonging (DEIB) for all stakeholders: employees (at each organization level), members, clients and the communities in which we operate. Diversity is core to who we are and critical to our work in health and wellbeing.

#WeAreHiring #PersonifyHealth

Beware of Hiring Scams: Personify Health will never ask for payment or sensitive personal information such as social security numbers during the hiring process. All official communication will come from a verified company email address. If you receive suspicious requests or communications, please report them to talent@personifyhealth.com. All of our legitimate openings can be found on the Personify Health Career Site.

Application Deadline: Open until position is filled.