Sr. Marketing Automation Specialist

Position Summary

Join one of the top acquiring insurance brokerages as we expand our marketing automation team. Reporting to the Manager, Marketing Automation, the Senior Specialist, Marketing Automation will collaborate with our digital, analytics, brand, & field teams, and serve as a principal digital communications expert - empowering the marketing team to further its mission to drive leads and sales of insurance, benefits and retirement products and services. We are seeking individuals who can implement engaging & conversion-focused B2B & B2C demand-generation email campaigns. In this highly-visible role, you will be responsible for day-to-day execution as well as developing & contributing to email strategy and its seamless integration with multi-channel initiatives. As a data-driven marketer, you will facilitate continuous improvement through creative experimentation plans, ongoing performance monitoring, and internal advisory to key stakeholders.

Responsibilities

• Own the daily execution of one-time and automated email campaigns, including: collaboration with Brand and Field Marketing teams to develop optimized content and messaging, email template creation & editing (HTML), brand style execution, list segmentation, scheduling, deployment, measuring, testing, optimization, and reporting
• Measure, monitor, and track campaign performance against benchmarks and drive corrective actions that deliver continuous improvements
• Communicate campaign results, both written and verbal, to marketing teams and stakeholders on an ongoing basis
• Contribute to the creation of monthly, quarterly, and ad hoc reports sharing performance results and provide insights related to testing, optimization, and opportunities for future campaigns
• Conduct ongoing A/B testing related to subject lines, email copy, layouts and CTAs that drive conversion improvements; maintain a meticulously planned and documented testing plan/schedule to continually improve performance
• Ensure cross-browser/email client compatibility through testing and optimization
• Lead and manage ongoing email whitelisting, list cleaning and maintenance efforts to improve deliverability rates against industry benchmarks
• Proactively identify opportunities to improve the effectiveness of email marketing programs, platform, or processes based on in-depth knowledge of campaign management and email execution tools
• Serve as subject matter expert on marketing cloud capabilities, automation processes, deliverability, and email marketing best practices
• Stay current with leading email & marketing automation best practices and regularly share learnings and guidance with the team
• Execute key marketing automation strategies and special projects as assigned

Qualifications

• 2+ years of direct experience testing and deploying high-volume marketing email campaigns in an enterprise email marketing platform / ESP
• Working knowledge of marketing automation platforms such as Microsoft Dynamics 365 Marketing, Act-On, Salesforce, Marketo, HubSpot, Eloqua, or similar
• Direct experience designing and creating emails, building email lists, developing audience segments, crafting A/B tests, configuring automation journeys, and deploying & tracking campaigns
• Solid knowledge of email creative design, HTML/CSS coding for email, and familiarity with responsive design best practices
• Experience with managing data in a CRM system integrated with a marketing automation platform such as Microsoft Dynamics 365 – including list segmentation and list loading
• Strong data evaluation and analytical skills, with the ability to extract and interpret data and draw data-oriented insights and effectively communicate results and solutions to stakeholders
• Solid knowledge of cross-browser and email environments (Firefox, IE, Safari, Chrome, etc.) and familiarity with testing and optimization tools such as Litmus or Email on Acid
• Experience with A/B testing – including subject lines, CTAs, content – and reporting on results
• Solid knowledge of email marketing best practices, deliverability best practices and CAN-SPAM/CASL
• Excellent Microsoft Office skills and a strong working knowledge of Excel (able to build Pivot tables, simple dashboards, models a plus)
• Strong proof-reading skills and a keen eye for detail
• Strong project management skills and working knowledge of using project and workflow management tools
• Strong presentation skills with ability to communicate in a clear & concise manner to audiences of varying levels of technical marketing automation knowledge
• Ability to work independently as well as part of a team in a collaborative environment
• Natural partnership-oriented attitude & positive demeanor
• Flexible, able to adjust to changing priorities and operate effectively in a fluid and fast-paced environment
• Proactive and self-motivated
• Comfortable managing projects and initiatives to tight deadlines
• Excellent organizational and prioritization skills to manage multiple projects with successful execution

JOIN OUR TEAM

Do you believe in the power of innovation, collaboration, and transformation? Do you thrive in a supportive and client focused work environment? Are you looking for an opportunity to help build and drive change in a rapidly growing and evolving organization? When you join HUB, you will be part of a community of learners and doers focused on helping our leaders maximize the potential of their employees.

The expected pay range for this position is $70,000-$80,000 and will be impacted by factors such as the successful candidate’s skills, experience, and work location, as well as the specific position’s business line, scope, and level. HUB International is proud to offer comprehensive benefit and total compensation packages which could include health/dental/vision/life/disability insurance, FSA, HSA and 401(k) accounts, paid-time-off benefits, and commissions for some positions.

Department Marketing

Required Experience: 2-5 years of relevant experience

Required Travel: Negligible

Required Education: Bachelor's degree (4-year degree)

HUB International Limited is an equal opportunity and affirmative action employer that does not discriminate on the basis of race/ethnicity, national origin, religion, age, color, sex, sexual orientation, gender identity, disability or veteran's status, or any other characteristic protected by local, state or federal laws, rules or regulations. The EEO is the Law poster and its supplement is available here at http://www.dol.gov/ofccp/regs/compliance/posters/ofccpost.htm .

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