Sr Marketing Specialist

We are searching for a SR Marketing Specialist to join our Orchard Brands team.

JOB SUMMARY

Analyzes results of marketing programs, maintains and audits quality of marketing decision support information and assists in the marketing plan, including catalog mailings, e-commerce marketing, and inquiry programs.

KEY RESPONSIBILITIES

Analysis and Decision Support

• Performs database analysis using query and reporting tools to provide answers to key marketing questions and also to support research projects. Catalogs mailing post-analysis, including producing list and segmentation performance.
• Produces standard and ad-hoc marketing reports, including Quarterly Topline Reports for Marketing.

Planning & Forecasting

• Creates and Maintains Marketing Information within various systems.
• Assists Marketing Director in the implementation and analysis of marketing programs and tests.
• Assigns and maintains the listing promotions codes for all print and web, as well as updating necessary files and systems for execution.

Catalog Production and Execution

• Assists Marketing Director in producing and maintaining the catalog production guide which is a document used to order all seasonal catalog components and necessary to direct the bindery operation.
• Assists in maintaining the promotion master grid and approving catalog covers, order fonts and messaging.
• Assists in the execution of non-mailing events, such as requestor books, by providing analysis and decision-support information for order quantities.

E-Commerce

• Assists Marketing Director in the development and execution of e-commerce marketing plans.
• Develops knowledge in the field of eCommerce and uses Adobe daily to pull weekly reporting for high level web stats.
• Maintains Weekly Web Event Reads
• Assigns promotion codes for trigger campaigns as needed and communicates updates to the email team
• Maintains the portfolio’s digital marketing project management tool.
• Formulates and posts weekly organic social posts (1-4 weekly) across the various digital channels (FB, IG)
• Assists in Influencer Campaigns, including ordering of merchandise and tracking shipments. Also will repost relevant content to the Blair pages.
• Reviews email, homepage, and catalog proofs as needed.

Other

• Assists with Walmart Selling.

Performs additional duties and responsibilities as assigned.

QUALIFICATIONS

• Bachelor’s degree from four-year college or university preferred; or 3 plus years related experience and/or training; or equivalent combination of education and experience.
• Advanced skills in Microsoft Excel required.

ABOUT BLUESTEM BRANDS

Bluestem Brands combines Fingerhut, a fintech company, and Orchard Brands a direct-to-consumer retailer of fashion. Bluestem is headquartered in Eden Prairie, MN and employs employees throughout the country.

Orchard Brands is a portfolio of four lifestyle apparel brands including Blair, Draper's & Damon's, Appleseed’s, and Haband.

Orchard Brands provides lifestyle apparel through a diversified multi-brand portfolio, delivering a direct-to-consumer experience with exclusive fits, assortment and value. We provide clothing designed for every day and any occasion to ensure our customers have wardrobe solutions that fit their life across our brands, including: Blair, providing the perfect fit for your style, budget and you since our founding in 1910 in Warren, Pennsylvania (www.blair.com) Appleseed’s, providing classics you can count on since our founding in 1946 in Beverly, Massachusetts (www.appleseeds.com) Draper’s & Damon’s, which has helped make every entrance count since 1927 in Pasadena, California (www.drapers.com), and Haband (www.blair.com/haband), which has been delivering comfort and style at a great low price for over 90 years.

At Orchard, you will find responsive and supportive leaders who empower our employees, knowing they drive our success. We are continually innovating and improving, challenging ourselves to take risks, learn from mistakes, and celebrate success as a team. We also grow careers - giving employees on-the-job stretch assignments, lateral moves to expand their knowledge base, and promotional opportunities that help accelerate their career development.

Join our Orchard Brands Team to be inspired, make an impact, and feel valued every day.