Sr. Mgr, Marketing Gtm Programs

About GitHub: As the global home for all developers, GitHub is the complete AI-powered developer platform to build, scale, and deliver secure software. Over 100 million people, including developers from 90 of the Fortune 100 companies, use GitHub to build amazing things together across 330+ million repositories. With all the collaborative features of GitHub, it has never been easier for individuals and teams to write faster, better code.
Locations: In this role you can work from Remote, United States
Overview:

GitHub is the developer company and the home of open source. We make it easier for developers to be developers: to work together, to solve challenging problems, and to create the world’s most important technologies. We foster a collaborative community that can come together—as individuals and in teams—to create the future of software and make a difference in the world.

The Marketing Go-to-Market (GTM) Program Manager will play an integral role in shaping and driving operational strategy for how GitHub delivers key product releases and announcement moments year round and aligned with flagship events. This person will work closely with a cross-functional group of partners across the organization, including Brand & Corporate Marketing (including, Marketing Content, Brand, Social Media, Docs, and Events), Product Marketing, Design, Developer Relations, Product Operations, and Corporate Communications teams, and others to build and maintain playbooks for how we effectively go to market.

The right candidate is extremely organized, collaborative, approachable, and willing to go the extra mile to drive launch objectives and ensure that partner teams are enabled with the resources, communications, and direction necessary to meet launch timelines. Driving influence among executive stakeholders, attention to detail, and the ability to create clarity for stakeholders are important qualities for success in this role.

If you’re curious, love diving into problem-solving, and enjoy testing innovative approaches, this role offers the opportunity to make a significant impact. You’ll work asynchronously with teammates across the globe, so strong communication skills and relationship-building are essential.

Responsibilities:

• Ensures continued alignment between multiple major stakeholder groups (including senior leadership) to support marketing activities surrounding key product launches.

  • This work is highly visible, so candidates should be comfortable working cross-functionally and with senior leadership.

• Develops and drives the timeline and milestones for Marketing GTM activities, ensuring dates are met.

• Implements repeatable launch processes that can be followed by cross-functional stakeholders.

• Collaborates closely with cross-functional Marketing, Communications, and Product partners to identify upcoming in-scope launches.

• Manages kick-off meetings for new launch moments and projects, ensuring business requirements are captured and scoped in cooperation with stakeholders.

• Creates a launch/announcement calendar and maintains its health.

• Clearly communicates roadmaps, progress, risks, and change control via well executed project management.

• Drives feedback rounds and approvals for key assets with main stakeholders.

• Manages and maintains a log of important decisions that affect downstream teams and the trajectory of the project.

• Drives reporting and analytics to understand the longer term impact of key launch moments.

• In preparation for our flagship event programs, this role will also:

  • Create and maintain the single source of truth for all releases (product and non-product) that are in scope for the event.

  • Coordinate the development and completion of a launch brief across all launches.

  • Develop and drive the event Run of Show for announcements and launches on event dates.

  • Manage and maintain a centralized issue for all GTM planning and resources

Qualifications:

Required/Minimum Qualifications

• 7+ years experience in program management, product management, project management, customer success, or a related field

  • OR Bachelor's Degree in a related field AND 5+ years experience in program management, product management, project management, customer success, or a related field

  • OR equivalent experience.

• 2+ Experience working with marketing, brand, design, communications, or related disciplines and teams.

Additional or Preferred Qualifications

• 2+ year(s) experience working in a complex, matrixed organization.

• 3+ years experience working at a technology organization.

• Demonstrated ability to deliver results in a fast-paced, entrepreneurial, remote environment.

• Familiarity with Git or GitHub.

• History of working with projects and cross-functional stakeholders, executing strategies to deliver excellent solutions.

• Demonstrated change management skills in large organizations.

Compensation Range: The base salary range for this job is USD $96,400.00 - USD $255,700.00 /Yr.

These pay ranges are intended to cover roles based across the United States. An individual's base pay depends on various factors including geographical location and review of experience, knowledge, skills, abilities of the applicant. At GitHub certain roles are eligible for benefits and additional rewards, including annual bonus and stock. These rewards are allocated based on individual impact in role. In addition, certain roles also have the opportunity to earn sales incentives based on revenue or utilization, depending on the terms of the plan and the employee's role. GitHub Leadership Principles:

GitHub values

• Customer-obsessed
• Ship to learn
• Growth mindset
• Own the outcome
• Better together
• Diverse and inclusive

Manager fundamentals

• Model
• Coach
• Care

Leadership principles

• Create clarity
• Generate energy
• Deliver success

Who We Are: GitHub is the world’s leading AI-powered developer platform with 100 million developers and counting. We’re also home to the biggest open-source community on earth (and 99% of the world’s software has open-source code in its DNA). Many of the apps and programs you use every day are built on GitHub.
Our teams are dreamers, doers, and pioneers, leading the way in AI, driving humanitarian efforts around the globe, and even sending open source to Mars (and beyond!). At GitHub, our goal is to create the space you need to do your best work. We’re remote-first and offer competitive pay, generous learning and growth opportunities, and excellent benefits to support you, wherever you are—because we know that people flourish when they can work on their own terms.
Join us, and let’s change the world, together.
EEO Statement: GitHub is made up of people from a wide variety of backgrounds and lifestyles. We embrace diversity and invite applications from people of all walks of life. We don't discriminate against employees or applicants based on gender identity or expression, sexual orientation, race, religion, age, national origin, citizenship, disability, pregnancy status, veteran status, or any other differences. Also, if you have a disability, please let us know if there's any way we can make the interview process better for you; we're happy to accommodate!