Sr Principal Marketing

Full Time • Dallas, TX, United States of America

113,953 - 144,290 (Yearly) Added 6 days, 16 hours ago

Summary

LOCATION

Dallas, Texas, United States of America

QUALIFICATIONS

Bachelor's degree or equivalent in marketing, management, or technology; 5-10+ years of digital/interactive and partner marketing experience; expertise in testing, reporting, and online lead generation tools; excellent communication skills; financial services experience is a plus.

RESPONSIBILITIES

Develop and execute multi-channel marketing strategies; oversee marketing campaigns driving customer acquisitions; optimize marketing approaches; create performance reports; collaborate with cross-functional teams to enhance customer engagement.

INDUSTRY

Financial Services

SHORT DESCRIPTION

The Sr Principal of Partner Marketing at Mr. Cooper Group will engage with key partners to develop comprehensive marketing campaigns that enhance homeownership opportunities and drive lead acquisition across various financial products.

At Mr. Cooper Group, You Make the Dream Possible.

Our purpose is simple: Keeping the dream of homeownership alive. As a Mr. Cooper Group team member, you play a big role in making that dream possible. Around here, we know our roles and work together, volunteer to make a difference, and challenge the status quo when needed. Everything we do is in the care and service of our teammates and our customers.

Join us and make the dream of home ownership possible!

The Sr Principal of Partner Marketing will report to the VP Marketing to engage with key Mr. Cooper partner brand/sub-servicer. The ideal candidate will demonstrate a great mix of deep partner marketing knowledge along with expertise in display and interactive advertising, affiliate marketing, landing page optimization, multi-variate testing, GA4, SEM, SEO, and digital marketing ROI analytics. This is a leadership role with extensive exposure to senior leadership.

Responsibilities:

Build and cultivate strategic marketing campaigns with key Mr. Cooper partner, create a shared understanding of the business goals, and develop multichannel marketing strategies that align with partner growth objectives
Develop and execute comprehensive marketing campaigns for the partner that drive acquisition of customer leads for purchase, refinance, home equity, and other financial products
Oversee the strategy, design, creative, approvals, execution and reporting of numerous campaigns
Build, oversee, and regularly update marketing campaign map with timelines and deliverables
Oversee and optimize a deep set of customer interaction and financial data to design marketing segments, audiences, and journeys
Create effective marketing messaging to drive response with unique benefits leveraging personalization capabilities of our MarTech platforms
Become and expert on mortgage industry trends and markets to do effective advanced planning and share competitive marketing insights with key partner leaders
Design and assess the effectiveness of interactive marketing tools including, banners, landing pages, and emails, by regularly conducting A/B testing and continually optimizing strategies and tactics
Create clear performance reports to share key success metrics with leaders of partner organization
Make daily and weekly adjustments to optimize marketing approach and spend for partner to acquire and retain customers
Work with the partner and key internal Mr. Cooper marketing and servicing team members to build a cohesive multi-channel approach to customer engagement and leverage best practices
Collaborate closely with cross-functional teams to deliver results, including: sales, finance, product & website teams, technology, compliance, branding/creative, and communications
Develop new digital strategies and deliver results based on emerging market trends that focus on customer engagement across web, mobile, app, social media, and new media digital channels

Qualifications:

Bachelor’s degree or work equivalency in a marketing, management, or technology field. Master’s Degree is a plus
5-10+ years of digital/interactive and partner marketing experience with deep expertise in testing and reporting
Understanding modern attribution measurement techniques and best practices including modeling, reporting ,and presenting campaign and program results
Prior digital marketing budget allocation, optimization and management experience is a must
Must be an innovative thinker capable of adapting to change with ability to take ownership of multiple tasks and processes
Excellent communication skills and ability to work cross-organizationally to contribute strategies, insights and results to partner organizations including senior leadership
Expertise with online lead generation tools and technology is a must
Ability to operate in a fast environment with rapid changes to product messaging, creative testing, and both daily and weekly optimization of resources
Financial services experience or experience in a regulated industry a plus
Certifications, professional memberships, and additional training in digital marketing field a plus

Mr. Cooper Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or status as a protected veteran. EOE/M/F/D/V

Job Requisition ID:

023343

Job Category:

Marketing & Communications

Primary Location City:

Dallas

Primary Location Region:

Texas

Primary Location Postal Code:

75019

Primary Location Country:

United States of America