Sr Product Marketing Manager

Full Time • New York, NY, United States of America

120,000 - 150,000 (Yearly) Added 1 week, 2 days ago

Summary

LOCATION

Remote (based in the US)

QUALIFICATIONS

Bachelor's degree in Marketing, Finance, Business, or a related field; 7+ years of experience in product marketing, preferably in fintech or financial services; strong leadership and communication skills; experience marketing to CFOs and fund managers.

RESPONSIBILITIES

Lead product launches, determine market fit and marketing needs; develop messaging and positioning for product verticals; create marketing programs for diverse personas; collaborate on sales enablement tools and generate compelling content throughout the sales funnel.

INDUSTRY

Fintech / Private Capital and Credit Markets

SHORT DESCRIPTION

The Senior Product Marketing Manager is responsible for developing and executing go-to-market strategies and messaging for Allvue's products, collaborating with cross-functional teams to optimize marketing efforts and align with business objectives.

Overview:

We are Allvue Systems, the leading provider of software solutions for the Private Capital and Credit markets. Whether a client wants an end-to-end technology suite, or independently focused modules, Allvue helps eliminate the boundaries between systems, information, and people. We’re looking for ambitious, smart, and creative individuals to join our team and help our clients achieve their goals. Working at Allvue Systems means working with pioneers in the fintech industry. Our efforts are powered by innovative thinking and a desire to build adaptable financial software solutions that help our clients achieve even more. With our common goals of growth and innovation, whether you’re collaborating on a cutting-edge project or connecting over shared interests at an office happy hour, the passion is contagious. We want all of our team members to be open, accessible, curious and always learning. As a team, we take initiative, own outcomes, and have passion for what we do. With these pillars at the center of what we do, we strive for continuous improvement, excellent partnership and exceptional results. Come be a part of the team that’s revolutionizing the alternative investment industry. Define your own future with Allvue Systems!

Responsibilities:

Product launch

Determine launch approach (MVP, Early Access, GA), product market fit milestones, level and type of marketing needed for a given launch tier, and field readiness across revenue and customer experience function
Spearhead successful product launches by synchronizing efforts across teams to ensure a cohesive and impactful introduction of our solutions to the market
Plan and execute integrated marketing programs to maximize, visibility, reach and impact of product launches

Messaging and positioning

Develop positioning, messaging, and identify the Ideal Customer Profile for our GTM vertical segments, including credit, equity, and fund administration; with a focus on credit
Craft unique product positioning and messaging that appeals to both technical and lay audiences, aligned with Allvue’s objectives and customer needs
Champion Allvue’s products internally and externally, driving awareness and understanding of the unique benefits our solutions offer

Sales enablement

Collaborate with the demand generation team members to develop solution-specific marketing programs to our different personas
Support GTM readiness through the development and delivery of sales enablement tools (e.g. FAQs, data sheets, presentations, and demos)
Create compelling content for all stages of the funnel with a focus on mid-to-bottom of funnel content

Qualifications:

Strong leadership and communication skills, with the ability to collaborate effectively with cross-functional teams
5+ year track record of success driving product B2B SaaS marketing strategies and go-to-market programs of scale (e.g., over $50M in annual revenue) and launching and scaling products or markets
Strategic mindset paired with a hands-on approach to tasks
Experience marketing to CFOs, fund managers, investor relations professionals, and IT decision makers
Skilled with PCs and Microsoft Office software including Word, Excel, PowerPoint, and Outlook
Working knowledge of Salesforce, Canva, WordPress, and HubSpot is beneficial

Education/Certifications:

Bachelor’s degree, preferably in Marketing, Finance, Business, or a related field; Master’s degree is a plus
7+ years of experience in product marketing, with a focus on fintech, financial services or similar industry like consulting, investment banking, private equity, or private debt

What We Offer:

Health Coverage options along with other voluntary benefits
Enterprise Udemy membership with access to thousands of personal and professional development courses
401K with Company match up to 4% or Employee Pension plan
Competitive pay and year-end bonus potential
Flexible PTO
Charitable Donation matching, along with Volunteer and Voting PTO
Numerous team building activities to promote collaboration in a fun and fast-paced work environment
The target compensation for this role is specific to the US. Your estimated compensation will be based upon a variety of factors, including but not limited to your skills, experience, education, licensures and/or certifications and the local market. The estimated range for the role is $120,000 - $150,000.

EEOC Statement:

Allvue Systems provides equal employment opportunities (EEO) for all employees and applicants for employment. We recognize the real value of bringing people together from diverse backgrounds, experiences and perspectives - we don’t just accept difference, we celebrate and support it. We are committed to advancing these efforts through our strategies to hire, promote, create and support a diverse and inclusive environment throughout our workforce and workplace. It is our policy to prohibit discrimination and harassment of any type without regard to race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law. In addition, Allvue will provide reasonable accommodations for qualified individuals with disabilities.

Job Summary:

The Senior Product Marketing Manager is responsible for shaping the marketing strategy positioning for the company’s suite of products. This role involved developing and executing go-to market strategies, creating targeted messaging that aligns with customer success teams. Reporting to the Head of Marketing, this role requires collaboration with cross-functional teams to effectively bring products to market, leveraging data-driven insights and customer feedback to refine strategies. The role demands a hands-on-approach, strategic thinking, and the ability to align marketing efforts with business objectives.

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