siteline

Sr. Product Marketing Manager

Full Time • Remote, Remote, United States of America

124,000 - 188,000 (Yearly) Added 20 hours, 23 minutes ago

Summary

LOCATION

Remote (U.S. and Canada) with a small in-person office in San Francisco.

QUALIFICATIONS

At least 5 years of product marketing experience, preferably in a VC-funded company; experience with the entire product marketing function; degree in marketing or related field; excellent written and verbal communication; self-starter with strong organizational skills; willing to travel (~15%).

RESPONSIBILITIES

Own marketing strategies for product launches, create sales enablement materials, conduct customer interviews, manage case studies and testimonials, develop pricing models, and assist in market research.

INDUSTRY

SaaS (Software as a Service) focused on construction billing.

SHORT DESCRIPTION

Join Siteline, a fast-growing SaaS startup, as a Product Marketing Manager to drive marketing strategies and sales enablement in the construction finance sector.

ABOUT SITELINE

Siteline is a Series A SaaS startup in the construction billing space. We're a team of 28 full-time employees who live and work remotely across the U.S. and Canada, with a small in-person office in San Francisco as well.

What problems are we solving?

We're on a mission to modernize finance for construction, an industry that employs 1 out of every 10 workers, but lacks good software tools to get the job done. Payments in construction are fundamentally broken — the antiquated billing process hasn't evolved in decades, and construction is one of the slowest industries to get paid in. We've found a unique wedge into this huge market and are growing quickly.

Why are we building this?

Millions of hardworking people are affected by this broken system — in turn making construction more expensive and inefficient for society every year. When everyone up and down the chain is on the same page with payments, contractors can focus on actually building, instead of mountains of paperwork. We're reimagining construction finance to help contractors get paid, grow their business, and build a better future for all of us.

ABOUT THE ROLE

Own marketing GTM and sales enablement strategies (including positioning and messaging) for feature releases and product launches
Draft sales enablement materials, including sales slicks/one-pagers, demo decks, and battle cards
Own "what's new" product outreach and release notes
Conduct customer interviews with our product team to surface marketing and messaging opportunities
Collaborate with leadership to support partner marketing efforts
Drive strategy to collect and manage case studies, testimonials, and third-party reviews
Create success enablement content to drive product adoption and upsells, mitigate churn, and aid renewals
Partner with executives to develop scalable pricing and packaging models
Conduct market and competitor research to advise on marketing and sales strategies as well as product roadmap
Assist the marketing team in developing standards of procedures for our marketing-sales systems

WHAT WE'RE LOOKING FOR

At least 5 years of product marketing experience
Experience owning the entire product marketing function (preferably at a fast-growing, VC-funded company) for at least 2 years
Degree in marketing, writing, or related field, or equivalent experience
Excellent written and verbal communication
Highly reliable, organized, with strong follow-through
Self-starter with a take-ownership mentality
Strong sense of urgency and great time management skills
Ability to work independently and thrive in a fast-paced startup environment
Be willing to travel to customer visits, conferences, and networking events (~15%)
Be willing to participate in local trade association chapter events

WHAT WE OFFER

Competitive Salary: We provide a salary that reflects your skills and experience, along with opportunities for performance-based bonuses. For this role, we are targeting a range of $124-188K USD annually, DOE and location.
Flexible Work Environment: Enjoy the freedom to choose your work hours and the option to work remotely, promoting a healthy work-life balance. We have a small office in SF, but most of our team works remotely across the U.S. and Canada.
Health & Wellness Benefits: Comprehensive health, dental, and vision insurance to support your well-being, along with wellness programs and resources.
Professional Development: Annual $1K learning stipend to use toward classes, certifications, conferences, or other meaningful career development.
Collaborative Culture: Join a supportive team that values creativity, innovation, and open communication, where your ideas are encouraged and celebrated.
Equity Options: As a startup, we offer equity options to ensure that you share in our success as we grow together.
Paid Time Off: Unlimited PTO policy with an encouraged three-week annual minimum.
Team Events: We regularly host virtual team social activities and happy hours, and travel to meet in-person 1-2 times a year.

INTERVIEW PROCESS

We value a transparent and straightforward process, and hope that providing this context up front gives you useful insight into what to expect.

Application Review

Hiring Manager Video Interview | 30-45 min

Take-Home Exercise | Intended to be completed in 2 hrs or less

Panel Interview | 30-45 min

Cofounder Video Interview | 30-45 min

EEO

Siteline is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based on race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. We encourage applications from all qualified individuals and are dedicated to fostering a culture of respect and belonging. If you're passionate about our mission and excited to contribute to a diverse team, we would love to hear from you!

Company values

Move Quickly, Together

Speed is our advantage, but alignment is our path to victory. We will go farthest, fastest if we work in unison. Prioritize the mission, establish clear owners and deliverables, and execute with confidence.

Reach for the Sky

We are curious, open-minded, and courageous. We challenge ourselves and each other to ask more questions, push boundaries, and deliver excellence every day.

Run Lean

Construction is a scrappy industry where companies must do more with less. Same here. Operate efficiently, optimize strategically, and always get the most bang for our buck.

Be the Steel

Builds fail when the foundation is faulty. The same is true for us. Exercise good judgment, deliver on your commitments, and know your capacity—every base has its threshold, after all. Most importantly, back your teammates. We're stronger than reinforced concrete when we support each other.

Build Our Fanbase

Our mission is to grow the size of the pie for everyone in construction. We only achieve that audacious goal if we keep our customers front and center. Work tenaciously to build smarter systems that solve real problems for our customers, positively impact their businesses and lives, and make them loyal fans.

Shoot Straight

We speak directly, candidly, and respectfully. We prioritize transparency, err on over-communicating, and understand that differing opinions and perspectives are part of a healthy company. Ultimately, it's okay to disagree with—but still commit to—the chosen direction.

At Siteline, we're looking for people with passion, grit, and integrity. We encourage you to apply even if your experience doesn't precisely match the job description. Your skills and passion will stand out—and set you apart—especially if your career has taken some extraordinary twists and turns. We know that diverse perspectives foster the innovation we need to be successful, and we are committed to building a team that encompasses a variety of backgrounds, experiences, and skills. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based on race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Join us!

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