Sr. Product Marketing Manager – Prime Young Adult , North America Stores

• 6+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional marketing programs

The ideal candidate is a strategic marketer that has an obsession with all things Gen Z. They are relentless using customer anecdotes and behavioral data to shape their strategies and align stakeholders with different business objectives under a common vision. They evaluate communications through the lens of the Gen Z customer and have a hunger for building personalized marketing communications at scale. They have good instincts prioritizing where to invest and where to lean into automated evergreen programs to achieve their objectives. They strive for operational excellence in everything they do and are always scrutinizing current processes to find new ways to serve unique customers more efficiently. They can work extremely effectively in a matrix organization, develop win-win partnerships with other teams and write documents that align key stakeholders to their vision.

Key job responsibilities
This role will develop the growth plan to scale our offsite reach for underpenetrated segments. More specifically they will:

• Identify channel opportunities outside our current evergreen programs that over index in reaching Gen Z customers, with a focus on Influencer marketing
• Define a test, learn and scale approach to grow Prime’s penetration for Gen Z and work with appropriate channel partners to implement
• Partner with the Creators (influencer marketing) team to build Prime engagement and churn reduction programs within existing business partnerships
• Drive creative excellence in all cross-channel campaign executions targeting specific segments
• Partner with the retail events team to deliver personalized Prime experiences for specific segments within high valued events
• Create integrated cross-benefit experiences around relevant cultural events in partnership with other Prime marketing teams
• Advocate for product prioritizations to enhance the landing experiences for select segments

A day in the life
You start your morning reviewing the weekly reach and engagement of Prime for Young Adult and meet with the appropriate channel partners to deep dive into any unique trends. You then review creatives for an upcoming cross-channel campaign that will be targeted to your segments. You attend a campaign planning meeting to learn about upcoming Prime merchandising opportunities, provide feedback as to their relevance to your segments and update your content calendar and message priorities to reflect these conversations. Finally, you end your day meeting with customer insights teams to consult on future segment specific studies.

About the team
Amazon Prime is on a mission to be the world’s most loved membership program. With a range of benefits across shipping, video, music, reading, gaming and more, Prime offers its members the best of Shopping, Convenience and Entertainment. As part of the Amazon Prime family, the US Prime Offsite team is on a mission to maximize customer’s perceived membership value by making sure all Prime members are aware of and utilize the exact benefits that are most relevant to their needs and interests.

• Experience with customer segmentation, profiling, and targeting

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $128,600/year in our lowest geographic market up to $212,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.