Sr. Program Manager, Product Marketing

Our Mission

As the world’s number 1 job site\*, our mission is to help people get jobs. We strive to cultivate an inclusive and accessible workplace where all people feel comfortable being themselves. We're looking to grow our teams with more people who share our enthusiasm for innovation and creating the best experience for job seekers.

(\*Comscore, Total Visits, March 2024)

Day to Day

Indeed is the world’s leading matching and hiring platform with over 300 million global monthly unique visitors and helps over 3 million companies worldwide hire great talent. As a Senior Product Marketing Manager in the Go-to-Market Commercial (GTM:C) team at Indeed, reporting to the Manager, Go-to-Market Commercial, you will play a key role in supporting how we communicate and deliver value to employers globally. You’ll help employers of all sizes understand how Indeed can help them hire by assisting in leveraging market insights to deliver impactful positioning, messaging, and go-to-market strategies for Sponsored Jobs. Sponsored Jobs empowers customers to advertise their jobs on Indeed, helping businesses attract candidates and hire faster.

You will contribute to representing the voice of the customer (Employer) by leading research briefs to gain insights through in-depth market and customer research. This includes understanding user segmentation, personas, and customer journeys, as well as showcasing Indeed’s differentiation through competitive analyses. You’ll collaborate on developing product positioning and messaging grounded in customer insights and validated through research, aligning with internal business partners (Product, Sales, Brand, UX, Strategy, etc.). Your work will extend to leading messaging frameworks and external communications like web content, email campaigns, and PR strategies.

In this role, you’ll execute go-to-market strategies for new product and feature launches. You’ll work closely with cross-functional partners to drive adoption and engagement, support the development of training content, and help develop customer-facing assets such as landing pages, emails, videos, one-pagers, talk tracks, product demos, and case studies. By sharing customer insights and contributing to business cases, you’ll provide valuable feedback to the product roadmap and help influence strategic recommendations.

As a self-motivated, customer-focused individual contributor, you thrive in collaborative environments across different geographies and are eager to build trust across teams. With guidance from senior team members, you’ll support complex workstreams and initiatives while developing your skills for greater responsibility over time. Your ability to analyze data, identify key insights, and communicate clearly with various business partners will be critical to your success. By partnering closely with Product, Marketing, Sales, and Customer Success teams, you’ll promote the voice of the customer and contribute to positioning Indeed as a thought leader, supporting the overall success of Indeed’s mission to help people get jobs.

Responsibilities

• Customer-Centric Research: Represent the voice of the customer by conducting in-depth market and customer research, analyzing user segmentation, personas, and customer journeys, and showcasing Indeed's differentiation through competitive analyses.
• Positioning and Messaging: Develop compelling product positioning, messaging, and narratives grounded in customer insights, validated through research. Create and maintain messaging frameworks, including data claims and customer evidence, to guide external and internal GTM partners.
• Cohesive Storytelling across Channels: Drive product storytelling across external-facing channels (e.g. web, email, PR, thought leadership) and internal-facing channels (e.g. collateral, talk tracks, training content) to tell a cohesive narrative when combined. Gain alignment on new and updated messaging with business partners from Product, Sales, Brand, UX, Strategy, and others.
• Go-to-Market Strategy and Execution: Drive product and feature adoption through end-to-end GTM strategy, planning, and execution of product launches. Project manage key deliverables and report progress across various forums, documents, and tools.
• Cross-functional Collaboration: Build trusted relationships with Product, Marketing, Sales, and Customer Success teams to champion the voice of the customer, influence the product roadmap, and contribute to business OKRs. Manage expectations throughout research and GTM processes and align on messaging priorities.
• Thought Leadership and Advocacy: Position Indeed as a thought leader in the industry, act as an ambassador for your product internally, and leverage customer insights to shape business cases.

Skills/Competencies

• 6+ years of relevant combined experience in product marketing and/or customer success, product management, strategy, and sales; experience in Technology, B2B SaaS helpful but not required
• You have a proven ability to craft compelling narratives with written and verbal communication
• You are an excellent customer advocate and use data to make informed recommendations
• You take initiative and are a critical thinker who has a POV and challenges norms with insights
• You have an analytical mindset and can track performance to understand what is, or isn’t, working
• You can balance high-level strategy and tactical execution
• You build trusting relationships with your peers and work effectively across remote and global teams

Salary Range Transparency

US Remote 120,000 - 168,000 USD per year

Salary Range Disclaimer

The base salary range represents the low and high end of the Indeed salary range for this position in the given work location. Actual salaries will vary depending on factors including but not limited to location, experience, and performance. The range(s) listed is just one component of Indeed's total compensation package for employees. Other rewards may include quarterly bonuses, Restricted Stock Units (RSUs), a Paid Time Off policy, and many region-specific benefits.

To learn more about your pay transparency rights, click here (https://www.dol.gov/sites/dolgov/files/ofccp/pdf/pay-transp\_%20English\_formattedESQA508c.pdf)

Benefits - Health, Work/Life Harmony, & Wellbeing

We care about what you care about. We have a multitude of benefits to support Indeedians, as well as their pets, kids, and partners including medical, dental, vision, disability and life insurance. Indeedians are able to enroll in our company’s 401k plan, as well as an equity-based incentive program. Indeedians will also receive open paid time off, 12 paid holidays a year and up to 26 weeks of paid parental leave. For more information, select your country and learn more about our employee benefits, program, & perks at https://www.indeed.com/careers/benefits!

Equal Opportunities and Accommodations Statement

Indeed is deeply committed to building a workplace and global community where inclusion is not only valued, but prioritized. We’re proud to be an Equal Employment and Affirmative Action employer seeking to create a welcoming and diverse environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity or expression, family status, marital status, sexual orientation, religious creed, national origin, genetics, neuro-diversity, disability, age, status as a protected veteran, or any other non-merit based or legally protected grounds.

Indeed is dedicated to providing reasonable accommodations to qualified individuals with known disabilities to participate in the employment application process. To request an accommodation, an applicant should contact Talent Attraction Accommodations at 1-855-567-7767, or by email at accommodations@indeed.com. In the request for an accommodation, please inform us of the nature of your request and your contact information. If you are requesting accommodation for an interview, please reach out at least one week in advance of your interview.
Inclusion & Belonging
Inclusion and belonging are fundamental to our hiring practices and company culture, forming an integral part of our vision for a better world of work. At Indeed, we’re committed to the wellbeing of our employees and on a mission to make this the best place to work and thrive. We believe that fostering a diverse and inclusive environment where every employee feels respected and accepted benefits everyone, fueling innovation and creativity.

We value diverse experiences, including those who have had prior contact with the criminal legal system. We are committed to providing individuals with criminal records, including formerly incarcerated individuals, a fair chance at employment.

Those with military experience are encouraged to apply. Equivalent expertise demonstrated through a combination of work experience, training, military experience, or education is welcome.

Indeed’s Employee Recruiting Privacy Policy

Like other employers Indeed uses our own technologies to help us find and attract top talent from around the world. In addition to our site’s user and privacy policy found at https://www.indeed.com/legal, we also want to make you aware of our recruitment specific privacy policy found at https://www.indeed.com/legal/indeed-jobs.

Agency Disclaimer
Indeed does not pay placement fees for unsolicited resumes or referrals from non-candidates, including search firms, staffing agencies, professional recruiters, fee-based referral services, and recruiting agencies (each individually, an "Agency"), subject to local laws. An Agency seeking a placement fee must obtain advance written approval from Indeed's internal Talent Acquisition team and execute a fee agreement with Indeed for each job opening before making a referral or submitting a resume for that opening.

Reference ID: 45141

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The deadline to apply to this position is February 5, 2025. Job postings may be extended at the hiring team’s discretion based on applicant volume.

Job Type: Full-time

Pay: $120,000.00 - $168,000.00 per year

Application Question(s):

• Are you a current or former Indeed employee?
• How did you hear about this job opportunity?
• Do you have experience leading GTM strategy and execution of GTM?

Experience:

• solutions marketing: 6 years (Required)

Work Location: Remote