Sr. Specialist, Engagement And Martech

WHO WE ARE:
Simpli.fi is the leading Advertising Success Platform, providing programmatic advertising
solutions and workflow software to over 2,000 media teams, agencies and brands. Simpli.fi empowers advertisers to maximize relevance, in what they do, in the connections made, and in the results delivered across CTV, mobile, display and other media types. Our platform delivers performance on budgets of all sizes, executing over 140,000 campaigns for 30,000 advertisers in a typical month. Simpli.fi's investors include leading private equity firms Blackstone and GTCR.

WHAT WE’RE LOOKING FOR:
Simpli.fi is hiring a Senior Specialist of Engagement and Marketing Technology to
oversee our email program, as well as advance our martech integrations, including
email automations. You will work cross-functionally on marketing technology efforts, and
with marketing teams to implement performance-based email marketing campaigns.
This role will report into the Growth Marketing function.

The ideal candidate will support the email program, striving for innovative ways to both
nurture new users, retain existing clients, and ultimately increase Simpli.fi’s customer
lifetime value. Our goals with email are to continue growing Net Recurring Revenue with
customers, spark engagement with prospects to ultimately drive revenue, and to
continually monitor performance optimizations.

Beyond email, this candidate will help optimize and explore marketing technology on an
ongoing basis to support our growth strategy, to maintain clean and updated databases
that power email and marketing efforts for the company, and add AI or automations
when applicable. Our goal with marketing technology is to continue to build and improve
automations, while coordinating with partners within and outside of marketing to ensure
that data cleanliness and accuracy are a top priority.

WHAT YOU’LL BE DOING:
Primary activities include (but are not limited to): Advancing Simpli.fi’s demand
generation engine via email marketing to support the greater corporate growth strategy.
You will be working collaboratively with cross-functional teams to drive growth in market
share and top-line revenue.

• Lead enterprise email automated drips/workflows, audience lists, and reporting
• Collaborate cross-functionally both internally within marketing and externally with
  sales, Customer Success and other functions as needed to support both client
  and prospect email lists.
• Grow and maintain database of clients and prospects and ensure cleanliness of
  CRM.
• Build and implement strategy to support successful cross-sell and share of wallet
  campaigns in partnership with product marketing team.
• Build and maintain MarTech stack along with the growth team to support and
  accompany Simpli.fi email marketing capabilities.
• Implement additional automations across the email program and martech stack.
• Lead vendor relations for email marketing vendors and MarTech vendors as
  applicable.
• Monitor and analyze email marketing performance against growth/marketing
  team and company KPIs.
• Continually make and implement recommendations for optimization and ongoing
  growth.

WHAT YOU WILL NEED TO SUCCEED IN THE ROLE:

• Bachelor’s Degree
• 5+ years of experience in marketing
• Proven track record in acquisition marketing/lead generation and product
  marketing
• Understanding of customer journeys and content mapping to support marketing
  campaigns
• Deep knowledge of marketing analytics and data management
• Strong knowledge of the online advertising industry, industry participants, trends,
  and technologies
• Excellent communication and organization skills
• Highly motivated to excel with a strong work ethic and initiative
• Strong ethical values
• Resourceful, dependable, and able to manage multiple priorities simultaneously
• Ability to work independently and in a team-oriented environment
• Experience with Hubspot and Make/Zapier preferred

WORKING WITH US HAS ITS REWARDS:
Awesome company environment and benefits with a great management team.
Competitive pay based on experience, 17 PTO days, 401K match, long-term incentive

Plan and employer sponsored healthcare options. Hybrid work schedule. Company is
focused on developing and mentoring employees! Candidates must be authorized to work in the United States.
We are unable to provide visa sponsorship at this time.