Sr Specialist, Media Planning

DescriptionYour Role

Are you a digital marketer looking for an opportunity to drive innovation and growth in media and advertising? Are you passionate about customer marketing and optimizing media touchpoints throughout the customer journey? Does the concept of innovating during the age of AI excite you? Now is the time to join Victoria’s Secret’s Media team as we pioneer the future of paid media and advertising.

As a Senior Specialist of Media Operations, reporting to the Manger of Media Operations, you will play a central role in digital marketing campaign execution, quality assurance and results reporting, as well as daily trafficking tasks of online ad campaigns.

This role can be based in NYC or Columbus, Ohio. As a hybrid role, the person in this role is currently expected to be in office two days during the week

Why You Belong Here

At Victoria’s Secret & Co, we acknowledge your value. We recognize that every associate has something unique to add to our brand and business. We strive to recruit, retain, and advance diverse talent that reflects the customers we serve and the communities where we live and work. We foster a culture where everyone belongs because we know our business thrives most when we look for, listen to, and amplify diversity, equity, and inclusion.

Your Impact

• We place the customer at the heart of everything we do. We dream big, embrace curiosity and creativity while always learning from our mistakes. We lead with integrity, trust, and respect to achieve the best outcomes as one team.
  • Campaign Management: Set up and manage digital advertising campaigns using CM360, including ad trafficking, creative management, tracking tag setup, and reporting across display, video, and programmatic channels.
• Maintaining daily/weekly QA and documentation of all creative units, placements, click URLs, click trackers, piggybacked pixels (measurement partners) and impression delivery
• Ad Tech Integrations: Manage partner ad tech integrations, including pixels, JavaScript tags, conversion APIs, and third-party tracking solutions
• Data Feed Management: Oversee the management of product data feeds (e.g., Google Merchant Center or other e-commerce feeds), ensuring accurate and up-to-date product information, integration of new feeds, and updates to existing APIs when applicable.
• Technical Troubleshooting: Identify and resolve issues related to ad serving, creative formats, data feed mismatches, and tracking discrepancies.
• Cross-Functional Collaboration: Work closely with media planners, analysts, developers, and clients to ensure successful execution and delivery of digital campaigns.
• Industry Trends/Solutions: Stay informed on industry trends, such as privacy-first solutions, AI-driven ad optimization, and cross-channel attribution, and recommend ways to incorporate new technologies and approaches into media strategies.

Click here for benefit details related to this position.

Minimum Salary: $95,500.00

Maximum Salary: $130,515.00 VS&Co provides a range of compensation for this role as shown. Your actual salary will be determined by a number of factors, including: your specific skills and experience, geographic region, or other relevant factors.

QualificationsYour Experience

• Bachelor’s degree in technology, marketing, media, or data operations
• 3-5 years of hands-on experience in media operations and/or technology
• Experience with CM360 required
• Familiarity with Adobe Analytics, Tealium, and Adobe Launch preferred
• Experience with other media platforms such as SA360, Google Ads, Display & Video 360 (DV360), and DSPs a plus.
• Experience in direct-to-consumer companies either agency or client side strongly preferred
• Mix of business, process optimization and technical acumen
• Self-starter who can flex between future state planning and tactical execution
• Outstanding analytical skills and strong experience in media technology
• Excellent communication skills (verbal and written) and enjoys working cross functionally

We will consider for employment all qualified applicants, including those with arrest records, conviction records, or other criminal histories, in a manner consistent with the requirements of any applicable state and local laws. Please see links: California Fair Chance Act, Los Angeles Fair Chance Initiative for Hiring Ordinance, Philadelphia Fair Chance Law, San Francisco Fair Chance Ordinance, Los Angeles County Fair Chance Ordinance

An equal opportunity employer, we do not discriminate in hiring or terms and conditions of employment because of an individual’s race, color, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, marital status or any other protected category recognized by state, federal or local laws. We only hire individuals authorized for employment in the United States.