Strategic Marketing Specialist

JOB POSITION: STRATEGIC MARKETING SPECIALIST

LOCATION: REMOTE, HOME WORKING POSITION

START DATE: JULY 2024

POSITIONS OPEN: 1

Job Description:

The Strategic Marketing Specialist, reporting to our Marketing Director, is a key member of the marketing team. This individual will be responsible for developing and executing the general and granular marketing strategies across the companies. This position requires a high level of creativity, attention to detail, a strategic minded skillset, and strong project management skills. Working with key members of the marketing team, you will focus regularly on creating multi-channel marketing strategies and tactical plans focusing on gaining and retaining new customers for the brand. You will write marketing plans, create marketing budgets, and help guide the coordination of content and graphics to push new initiatives. The company looks to Strategic Marketing Specialist to offer consistent feedback and make recommendations based on data and offer insights on future strategy to help our marketing efforts to impact sales.

Duties include:

· Develop strategic marketing initiatives, strategies, and activities.

· Implement marketing plans that include email, online, and offline content.

· Directing written content, video, and graphic needs for strategic campaigns and initiatives.

· Setup tracking systems for marketing activities.

· Track performance and deliver metrics to management of marketing campaigns, gain insight, and assess against goals.

· Analyze market trends and competitors’ methods to pivot strategies to ensure success.

· Assist Marketing Director as a liaison to sales and internal teams representing marketing initiatives.

· Assist Marketing Director to manage responsibly tasking, supervision, scheduling, setting deadlines, project execution, training, and professional development for marketing team members.

· Contribute in a tactical way to support the creation of press release, content, graphics, or other needs to push marketing needs.

· Optimize and guide strategy around SEO and SEM functions.

· Develop e-mail marketing strategy through Pardot/Salesforce.

· Participate in other marketing strategies relating to website, company app, and other technology platforms.

· Oversee any direct reports which could include interns, skillbridge associates, and other general staff assigned by management.

· Lead with a positive attitude with an ability to handle a fast-paced environment and off hours requests.

· Other duties as assigned.

Qualifications:

Prefer 4+ years of professional (hired) marketing experience and a proven track record in developing and directing strategic marketing initiatives. Execution and presentation of previous marketing strategies is a must. Candidate should be a creative, hands-on, confident, outgoing, inspired, analytical, organized, process-oriented individual with superior communication skills. Must have strong organizational skills and a willingness to participate right from the start. Should have working knowledge and comfort with design programs (CapCut, Adobe, Canva). Familiarity with Office 365 (word, excel, powerpoint, outlook and other similar platforms), Sharepoint, Salesforce, and other related programs is a plus. Asana (project management tool) experience is a bonus. Candidate should be able to work effectively in a remote, home office environment. This person will have a proven ability to meet deadlines and handle multiple projects simultaneously in an environment with changing business demands. Travel may be necessary at times to support the needs of the company including attending events, conferences, meetings, and the like. The role will sometimes include work on nights, weekends, and some holidays.

Compensation:

Annual salary range: $45,000 - $55,000 USD

Vacation time.

Company profit sharing program.

401k program.

Work expenses covered (office, cell phone plan, internet, computer, travel).

Remote, home working environment.

Ability to travel.

Travel program benefits.

Flexible hours.

Work Location:

Remote working environment.

No relocation is required.

All staff members at company work independently and remotely from their home market.

Each team member is prepared to travel to events or meetings, as needed.

Organization Description:

Formed over 25 years ago, DEGY is a forward-thinking, well-established organization with both a robust, full-time staff and internship team working across six different companies. DEGY’s family of companies is comprised of several music, entertainment, and travel companies across its portfolio. They include:

- Degy Booking International, its worldwide booking agency responsible for 3,000 events annually. The company operates primarily in the college, military, festival, PAC, sports and corporate markets. In addition to exclusively representing 100+ acts & dance events, the company is one of the largest talent-buying agencies in the world for national music artists, comedians, speakers and celebrities.

- Degy World, its virtual business which operates an active metaverse platform.

- Degy Consulting Services, its entertainment consulting firm.

- Sponsored Tours, LLC, its sponsorship and brand-based touring business.

- Ignite Cruises, LLC, its travel and cruise company focused on developing and executing destination events and vacations.

- Degy Ventures, LLC, its investment arm developing opportunities in technology, music, sports, events, and entertainment.

- Degy Concepts, LLC., its event creation thinktank producing live parties and events.

- YES Degy, LLC., it’s ticketing and promotional products company.

Degy provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Degy complies with applicable state and local laws governing nondiscrimination.

Please send cover letter & resume to: careers@degy.com

Subject line should reference: Strategic Marketing Specialist

Job Type: Full-time

Pay: $50,000.00 - $55,000.00 per year

Benefits:

• 401(k)
• Flexible schedule
• Paid time off
• Parental leave
• Professional development assistance
• Retirement plan

Schedule:

• Monday to Friday
• Weekends as needed

Experience:

• Marketing: 4 years (Preferred)

Work Location: Remote