Sustainability Content Lead

Full Time • Louisville, KY, United States of America

96,000 - 144,000 (Yearly) Added 6 days, 6 hours ago

Summary

LOCATION

Preferred Locations: Nashville, Louisville, Denver/Boulder, Dallas, Boston, London (UK)

QUALIFICATIONS

3-5 years of experience in copywriting or content marketing, sustainability and/or renewable energy subject-matter expertise, excellent writing and communication skills, strong organizational skills, familiarity with WordPress and marketing automation tools.

RESPONSIBILITIES

Develop and execute content strategies for software products, manage content marketing calendar, ensure content quality and brand consistency, track and analyze content performance, apply SEO best practices, and stay updated with industry trends.

INDUSTRY

Technology and Sustainability

SHORT DESCRIPTION

The Sustainability Content Lead will craft a content strategy for Schneider Electric’s software portfolio, driving awareness and user engagement through various content formats and marketing efforts.

Job Description:

The Sustainability Content Lead will join a highly dynamic marketing team focused on driving awareness and new users for our growing software portfolio, which includes Zeigo by Schneider Electric. This creative go-getter will be responsible for crafting a comprehensive content strategy, managing the content calendar, and analyzing content performance to optimize our software portfolio’s digital presence. The person in this role will be pivotal in creating compelling marketing and educational content for existing software users as well as potential customers.

Key Responsibilities

In-Product Content Strategy & Development:
- Develop and execute the content needs within our software products collaboratively with the product and customer success teams, optimizing for user engagement and new user growth.
- Content in support of our software products includes, but is not limited to articles, guides, eBooks, emails, newsletters, webinars, and videos.
Inbound Content Marketing Leadership
- Develop and execute a content marketing strategy that aligns with the company's goals and target audience's needs.
- Coordinate and maintain the marketing content calendar to ensure timely publication of high-quality content across various channels that resonates with our audience.
- Manage and update website content to ensure accuracy, freshness, and alignment with brand messaging.
- Ensure all content is on-brand, consistent in terms of style, quality, and tone of voice, and optimized for user experience across all channels.

Content Marketing & Sustainability Expertise:
- Stay up to date with content marketing trends, SEO updates, and industry best practices to keep our content strategy ahead of the curve.
- Stay up to date with sustainability and renewable energy developments in the market to maintain strong subject matter expertise
- Contribute to the creative brainstorming of campaign ideas, promotional concepts, and content topics.
Measurement and Insights:
- Track ongoing user traffic and user growth and content engagement, recommending improvements and reporting on results
- Monitor the new user welcome series and make recommendations for improvement focused on engagement and software logins
- Use testing and growth hacking principles to formulate and test hypotheses for improved content conversions.
- Analyze content performance metrics and use insights to optimize strategies and increase engagement and conversions.
- Implement SEO best practices to enhance the visibility and ranking of our website and blog content in search engines.

For this U.S. based position, the expected compensation range is $96,000 - $144,000 per year, which includes base pay and short-term incentive.

The compensation range for this full-time position applies to candidates located within the United States. Our salary ranges are determined by reviewing roles of similar responsibility and level. Within the salary range, individual pay is determined by several factors including performance, knowledge, job-related skills, experience, and relevant education or training. Schneider Electric also offers a comprehensive benefits package to support our employees, inclusive of medical (with member reward points), dental, vision, and basic life insurance, Benefit Bucks (credits to apply towards your benefits) flexible work arrangements, paid family leaves, 401(k) + match, well-being and recognition (including service anniversary) programs, 12 holidays per year, 15 days of paid time off per year (pro-rated in the first year of employment based on start date), opportunity to purchase company stock (eligibility depends on start date), and military leave benefits.

You must submit an online application to be considered for the position. The Company will accept applications on an ongoing basis until the position is filled.

Qualifications:

Essential Skills & Qualifications

Sustainability and/or renewable energy subject-matter expertise is required.
3-5 years of experience in copywriting or content marketing is essential.
Excellent writing, editing, and communication skills, with a keen eye for detail.
Experience marketing software and/or promoting digital products a plus.
Creative thinker with the ability to generate innovative ideas and translate them into effective marketing content.
Strong organizational and project management skills, with the ability to manage multiple projects simultaneously.
Familiarity with WordPress content management systems and marketing automation tools.
Preferred Locations: Nashville, Louisville, Denver/Boulder, Dallas, Boston, London (UK)

Let us learn about you! Apply today.

You must submit an online application to be considered for any position with us. This position will be posted until filled.

About Our Company:

Looking to make an IMPACT with your career?

When you are thinking about joining a new team, culture matters. At Schneider Electric, our values and behaviors are the foundation for creating a great culture to support business success. We believe that our IMPACT values – Inclusion, Mastery, Purpose, Action, Curiosity, Teamwork – starts with us.

IMPACT is also your invitation to join Schneider Electric where you can contribute to turning sustainability ambition into actions, no matter what role you play. It is a call to connect your career with the ambition of achieving a more resilient, efficient, and sustainable world.

We are looking for IMPACT Makers; exceptional people who turn sustainability ambitions into actions at the intersection of automation, electrification, and digitization. We celebrate IMPACT Makers and believe everyone has the potential to be one.

Become an IMPACT Maker with Schneider Electric – apply today!

€36 billion global revenue
+13% organic growth
150 000+ employees in 100+ countries
#1 on the Global 100 World’s most sustainable corporations

You must submit an online application to be considered for any position with us. This position will be posted until filled.

Schneider Electric aspires to be the most inclusive and caring company in the world, by providing equitable opportunities to everyone, everywhere, and ensuring all employees feel uniquely valued and safe to contribute their best. We mirror the diversity of the communities in which we operate, and ‘inclusion’ is one of our core values. We believe our differences make us stronger as a company and as individuals and we are committed to championing inclusivity in everything we do. This extends to our Candidates and is embedded in our Hiring Practices.

You can find out more about our commitment to Diversity, Equity and Inclusion here and our DEI Policy here

At Schneider Electric, we uphold the highest standards of ethics and compliance, and we believe that trust is a foundational value. Our Trust Charter is our Code of Conduct and demonstrates our commitment to ethics, safety, sustainability, quality and cybersecurity, underpinning every aspect of our business and our willingness to behave and respond respectfully and in good faith to all our stakeholders. You can find out more about our Trust Charter here

Schneider Electric is an Equal Opportunity Employer. It is our policy to provide equal employment and advancement opportunities in the areas of recruiting, hiring, training, transferring, and promoting all qualified individuals regardless of race, religion, color, gender, disability, national origin, ancestry, age, military status, sexual orientation, marital status, or any other legally protected characteristic or conduct.

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