Territory Business Manager - Columbus, Oh
LOCATION
Geographically assigned territory; must live within 25 miles of key targeted customers.
QUALIFICATIONS
Bachelor's degree, 3+ years of pharmaceutical/biotech experience, successful sales track record, excellent communication skills, and ability to travel 80% of the time.
RESPONSIBILITIES
Educate healthcare providers on LUMRYZ, develop local market business plans, analyze market data, manage patient journey, and collaborate with cross-functional teams to ensure successful launch and growth of product.
INDUSTRY
Biopharmaceuticals
SHORT DESCRIPTION
The Territory Business Manager will be responsible for promoting LUMRYZ for narcolepsy treatment, building customer relationships, and executing commercial activities in assigned geography to enhance patient care.
About Avadel Pharmaceuticals plc
Who We Are: Avadel Pharmaceuticals plc (Nasdaq: AVDL) is a biopharmaceutical company focused on transforming medicines to transform lives. Our approach includes applying innovative solutions to the development of medications that address the challenges patients face with current treatment options. Oxybate therapy is currently the standard of care for the treatment of excessive daytime sleepiness (EDS) and cataplexy in patients living with narcolepsy. However, other approved oxybate products are immediate release formulations requiring two nightly doses - one dose at bedtime and the second dose 2.5-4 hours later, in the middle of the night. LUMRYZ TM (sodium oxybate) extended release for oral suspension, applies our proprietary drug delivery technology to allow for a single bedtime dose, eliminating the need to have a forced awakening during the middle of the night and giving patients the chance for an uninterrupted night’s sleep. An extended-release medication sounds like a simple innovation, but it is what has been lacking for more than 20 years, and we believe this can be transformative for people with narcolepsy. For more information, please visit www.avadel.com or check out narcolespydisrupts.com.
What We Do: LUMRYZ was approved by the U.S. Food and Drug Administration (FDA) on May 1, 2023, to be taken once at bedtime for the treatment of cataplexy or excessive daytime sleepiness (EDS) in adults with narcolepsy. The FDA also found LUMRYZ to be clinically superior to currently marketed twice-nightly oxybate products and granted LUMRYZ seven years of Orphan Drug Exclusivity. In particular, FDA found that LUMRYZ makes a major contribution to patient care over currently available, twice-nightly oxybate products by providing a once-nightly dosing regimen that avoids nocturnal awakening to take a second dose.
How We Work: At Avadel, patients are the reason we exist, and our employees are our greatest competitive advantage – our “secret sauce.” The way we work is as important as the results we achieve. Our employees work together as ONE team and live our Values, which is what makes working at Avadel so special and why we will win for patients. Our ONE Team approach fosters a culture based on being relentless for patients, having confidence with humility, being courageous, taking insights to impact, and togetherness. In everything we do, we live the Avadel Values so we can be our best for our patients, our community and each other.
We need individuals who will dive in, roll up their sleeves, and join us to continue the LUMRYZ launch and our mission to serve the narcolepsy community.
Position Summary:
The Territory Business Manager (TBM) will report directly to the Regional Business Director and will be responsible for educating all targeted customers in the launch of our LUMRYZ for people living with narcolepsy. As the face of Avadel to our customers, s/he will have impactful dialogue and conversations with HCPs per our approved marketing material to support and grow the appropriate use of Avadel products. All assigned duties will be completed according to the rules and regulations governing our industry.
At Avadel, the way we work and how we behave is just as important as the results we achieve. As an organization, we strive to live the Avadel values every day:
- Relentless
- Confidence with Humility
- Courageous
- Insights to Impact
- Togetherness
Together, we will execute field-based commercial activities for assigned geographies, establish relationships with key customers and institutions, and ensure a successful launch of LUMRYZ. The TBM will be the customer face of our company with HCPs and others. The successful individual will run your territory like you own it and deliver exceptional results to help the appropriate people with narcolepsy have the opportunity to benefit from a new treatment option.
Essential Functions:
- Develops and grows business relationships with targeted customers within the assigned geography.
- Develops a detailed local market business plan that focuses on the strategic growth opportunities to include tactical plans and a measurement system to capture results and insights.
- Utilizes our Customer Engagement Model and all available resources to educate HCP and staff on Avadel products for the purpose of growing LUMRYZ market share.
- Understands and manages the patient journey utilizing the appropriate resources available (e.g. Field Reimbursement Managers, National Account Directors, Nurse Care Navigators, etc.), helping offices navigate the process from prescription to insurance criteria to product access for patients.
- Utilizes pre-call planning, account management , and consultative selling skills, as well as clinical expertise to enhance our business and build advocacy for LUMRYZ.
- Proactively analyzes and applies qualitative and quantitative market data to identify business opportunities and priorities, including relevant reimbursement trends and hub services insights.
- Builds compliant cross-functional collaborative relationships with our MSL, Managed Market and Reimbursement teams to deliver high quality service to physicians, health care professionals, and patients.
- Works with high degree of independence and in a professional and compliant manner, adhering to Avadel’s Code of Conduct and Ethics.
Experience and Qualifications:
- Bachelor’s degree
- A passion for serving patients and a desire to help build a company
- 3+ years of Pharmaceutical/Biotech experience
- Experience in Specialty markets desired, Rare Disease not required
- Demonstrated and consistent track record of successful sales performance
- Excellent communication skills, business acumen, and track record of cross-functional collaboration required
- The ability to travel, which may include overnight / weekend travel, up to 80% of the time, is required
- Required to possess and maintain a current, valid driver’s license in state of residence and a clean driving record
- Must live in the geography and/or within 25 miles of key targeted customers in the geography
- Certain customers and/or Health Care Professionals may have credentialing requirements that apply to field roles to gain access to perform the essential functions of the position. In these cases, credentialing requirements must be met (which may include vaccinations such as influenza and COVID-19). Talk with a People & Culture Representative if there are questions.
Competencies/Behaviors:
- Fosters an entrepreneurial spirit with a focus on ownership and accountability to maximize individual and corporate goals
- Demonstrates daily the core values of relentless, confidence with humility, courageous, insights to impact, and togetherness
- Be a patient focused problem solver, be evidence based, and show a willingness to be bold
- Demonstrate the ability to interact successfully in a dynamic and culturally diverse workplace
- Ability to have fun and work together as ONE team!
Avadel is committed to facilitating an open, honest, inclusive, transparent, and productive work environment where we work together as ONE team and ONE culture to be our best for patients, customers, and each other. Avadel is committed to equal employment opportunities and non-discrimination in employment. We believe that all employees and applicants should be treated with courtesy, dignity, and respect. Avadel does not discriminate in employment on the basis of race, color, religion, sex, sexual orientation, national origin, age, disability, genetic information, marital status, ancestry, gender, gender identity, pregnancy, status as a covered veteran, or any other characteristic protected by federal, state, and/or local law. It is our intent to comply with federal, state, and local laws, regulations, and guidelines in our employment practices and in our service to our clients. This policy applies to all terms and conditions of employment including, but not limited to, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
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