The Premier League

U.S. Marketing & Fan Activation Manager

Full Time • New York, NY, United States of America

90,000 - 130,000 (Yearly) Added 1 day, 22 hours ago

Summary

LOCATION

U.S. - Hybrid working model with occasional office visits

QUALIFICATIONS

Experience in consumer, event, and influencer marketing or partnership/account management; understanding of the U.S. sports landscape; strong organizational and interpersonal skills; ability to work with multiple stakeholders; knowledge of social media platforms.

RESPONSIBILITIES

Identify and execute integration opportunities in U.S. sports culture, manage promotional partnerships, oversee influencer activities, collaborate on marketing initiatives, analyze fan research, and support growth initiatives for target audiences.

INDUSTRY

Sports and Entertainment

SHORT DESCRIPTION

The Premier League seeks a U.S. Marketing & Fan Activation Manager to enhance audience engagement, manage partnerships, and drive fan growth across multiple platforms in the U.S.

Description

Overview

The Premier League has recently established an in-market presence to accelerate fan growth and service partners across the U.S. With the U.S. market becoming a key priority for the Premier League, there’s a huge importance and focus on the acquisition and engagement of fans. To help with this growth, the league is seeking to recruit a U.S. Marketing & Fan Activation Manager to work across the Premier League’s marketing and fan development operations in the U.S.

This exciting new role will report into the Head of U.S. Marketing, and collaborate with global Digital, Marketing, Broadcast, and Communication teams. This role will also work across the broader business to understand the Premier League’s opportunities to help drive U.S. progress.

This role will manage and support on opportunities to grow and broaden the Premier League’s U.S. audience across multiple platforms – digital media, in-market activations, broadcast opportunities, earned media, and more - resulting in stronger and deeper fan engagement not only for the Premier League, but also with our Clubs, broadcast licensees and commercial brand partners.

Who we are

The Premier League is home to some of the most competitive and compelling football in the world. The League and its Clubs use the power and popularity of the competition to inspire fans, communities and partners in the UK and across the world. The Premier League brings people together from all backgrounds. It is a competition for everyone, everywhere and is available to watch in over 900 million homes in 189 countries.

We have a wide variety of responsibilities. These include organizing the competition and its Handbook as well as managing the centralized broadcast and commercial rights. The work we do in conjunction with the Clubs also goes far beyond the 90 minutes. We support and provide a framework for youth development, we protect the organisation’s intellectual property, support the wider game and community programmes, undertake international development work and liaise with governing bodies and other leagues.

The Premier League is an equal opportunities employer and strives to create an inclusive culture where talent can flourish. We believe in the potential of everyone and open our doors to those who share those values. All appointments will be made based on merit; however, we particularly encourage applications from women, people from minority ethnic communities, LGBTQ+ people and disabled people.

Our hybrid-working model also allows you some variety on your place of work, offering you the chance to work from home on some days each week. Where possible, you will attend the office or site visits in line with our company policy. All staff liaise closely with their line manager to manage their time appropriately and according to their work and team requirements.

The ideal candidate will have a mix of experience in consumer, event, and influencer marketing, and/or partnership/account management.

Key Responsibilities

The U.S. Marketing & Fan Activation Manager will be responsible for the following in collaboration with the U.S. team, and global marketing, broadcast, digital, and communications teams:

Support identification, evaluation and execution of opportunities for the Premier League to further integrate within U.S. sports & entertainment culture (e.g. pop culture, fashion, gaming, etc.)
Support management of promotional partnerships to grow Premier League brand and fan base, including third party digital platforms, other leagues, etc
Support the growth of the Premier League’s brand building activities in the U.S. in collaboration with global marketing team – this includes considerations around brand identity, brand-defining moments, flagship campaigns, positioning, events and more
Manage U.S. influencer activities - support identifying, negotiating and collaborating with influencers. Coordinate influencer program in accordance with global talent engagement strategy
In collaboration with key global functions, manage timing, execution, deliverables, and budget across select U.S. marketing and fan experience activities
Support day-to-day relationships and activity with key U.S. market agencies who deliver localised content, consultation, and operation of key platforms and events
In collaboration with key global stakeholders, manage marketing and fan development initiatives around key Premier League events (PL Mornings Live; Summer Series), including execution of in-market collaborations (e.g. local sports franchises) and content production
In collaboration with global digital team, manage local initiatives to grow first party data records, support delivery of season-tentpole initiatives and content franchises
Support management of bespoke fan research projects in collaboration with global insights team. Analyse market and fan research to identify trends and insights. Lead recap development and evaluation process for all key U.S. marketing and fan development activities
Collaborate with global fan development team to identify and implement growth initiatives focused on target audiences (Hispanic, youth)
Be a resource for in-market club and commercial partner activity
Collaborate with global digital & broadcast teams to develop regular KPI reporting for senior leadership

Requirements for the role

Demonstratable experience across sports, marketing, culture, and/or content
Significant experience in the consumer, event, and/or influencer marketing landscape at a platform, broadcaster, league, team, or agency
Experience delivering high-impact fan engagement activities including partnerships, activations, collaborations, and content
Understanding and experience with social media platforms and content
In collaboration with the Safeguarding team, embed effective practices which promote and protect the safety and wellbeing of children and adults at risk/vulnerable adults who attend/engaged in Premier League activities.
Knowledge of the U.S. sports landscape – business, broadcast rights, technology, etc.
Sports fan with a basic understanding of the Premier League and it’s place within global sport
Strong creative eye and ability to think outside the box
Super organised and self-motivated; ability and experience with multi-tasking
Ability to communicate, collaborate, influence, and persuade across all levels
Strong IT skills (specifically Microsoft PowerPoint)
Excellent interpersonal skills and outstanding team player
Occasional travel will be necessary, including to the Premier League’s London office
National Criminal Record Check

We strive to deliver the highest standards of care and protection for children and adults at risk/vulnerable adults and expect everyone we work with to share this commitment. Part of our safeguarding commitment includes implementing effective measures to prevent individuals who pose, or may pose, a risk of harm to children and adults at risk/vulnerable adults from working with them.

To apply please visit our careers page and apply with your CV and a cover letter by Monday 10 February 2025.

We will remove barriers that prospective candidates might face at any stage of our recruitment process. If you have a disability and would like the advert in an alternative format, or would like to talk about how we can adjust the interview process to best support you, please contact recruitment@premierleague.com

Salary: $90,000 - $130,000

About The Premier League

We have a wide variety of responsibilities. These include organising the competition and its Handbook as well as managing the centralised broadcast and commercial rights. The work we do in conjunction with the Clubs also goes far beyond the 90 minutes. We support and provide a framework for youth development, we protect the organisation’s intellectual property, support the wider game and community programmes, undertake international development work and liaise with governing bodies and other leagues.

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